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All Journal Revitalisasi : Jurnal Ilmu Manajemen Journal of Asian Social Sciences Research
Ibrahim, Muhamad
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Economics, Econometrics & Finance Social Sciences

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Negotiating with Modernity: Smooth but Selected Changes in the Benda Kerep Village of Cirebon in 1990-2010 Nurul Rosidin, Didin; Ibrahim, Muhamad; Saefullah, Asep; Sa'dudin, Ihsan
Journal of Asian Social Science Research Vol. 6 No. 2 (2024): Journal of Asian Social Science Research
Publisher : Centre for Asian Social Science Research (CASSR), Faculty of Social and Political Sciences, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jassr.v6i2.102

Abstract

This paper examines the evolving dynamics within the traditional community of Benda Kerep, Cirebon, as they navigate the pressures of modernization. Employing a qualitative methodology with a descriptive-analytical approach grounded in historical perspective, the study undertakes the following steps: topic selection, heuristics (data collection), source criticism (verification), interpretation (data analysis), and historiography (writing). Findings reveal that the residents of Benda Kerep maintain a strong commitment to their ancestral teachings, customs, and traditions. However, since the 1990s, they have also selectively integrated modern ideas and technologies. For instance, they have embraced modern education systems alongside traditional pesantren-based learning and utilized contemporary technologies in their rituals and ceremonies, such as Muludan, Haulan, and Shawalan. This duality highlights their adaptive strategies in preserving cultural heritage while engaging with modernity.
Pengaruh Digital Marketing, Kualitas Pelayanan, dan Kualitas Produk terhadap Keputusan Pembelian di CV. Ifastore Fadhli, Khotim; Ibrahim, Muhamad
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 2 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i2.6525

Abstract

This paper investigates CV. ifastore consumer purchase decisions in relation to digital marketing, service quality, and product quality. The study approach is quantitative; data collected via a questionnaire comprising 89 respondents is followed by data analysis employing multiple linear regression with the SPSS program. With a t value of 7.551, which exceeds the t table value of 1.988 and a significance of 0.000, the study shows that digital marketing greatly influences buying decisions. Service quality also clearly influences the t value of 6.285 above the t table and the significance of 0.000. Product quality also significantly affects the t-value of 6.446 above the t-table, with a significance of 0.000. The computed F value 26.364 exceeds the F table. With a value of 0.000, it reveals that concurrently, digital marketing elements, service quality, and product quality significantly influence purchase decisions. This study concludes that customer purchase decisions are driven significantly by integrated marketing techniques. These results give CV. I fast strategic direction to enhance the quality of marketing strategies, products, and services to preserve competitiveness in the market.
Co-Authors Asep Saefullah Fadhli, Khotim Nurul Rosidin, Didin Sa'dudin, Ihsan