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All Journal Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Jurnal Ekonomi dan Manajemen
Budiati, Penta Lestarini
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THE EFFECT OF PRODCUT QUALITY AND PRICE ON THE PURCHASE DECISION OF MOLTO PEWANGI IN ALFAMART PEMURUS DALAM REGION OF BANJARMASIN Mailiana, Mailiana; Budiati, Penta Lestarini
Jurnal Ekonomi dan Manajemen Vol 16 No 2 (2022): Jurnal Ekonomi dan Manajemen (Special Edition MSEPS UMKT)
Publisher : Universitas Muhammadiyah Kalimantan Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30650/jem.v16i2.3630

Abstract

The purpose of this study was to determine the effect of product quality and price partially and simultaneously on the purchase decision of Molto Pewangi at Alfamart Pemurus of Banjarmasin. The population in this study was 247 consumers of Molto Pewangi products who bought Molto products in 2021. Samples could be taken from 10% to 20% if the population is large or more than 100 (Arikunto, 1998: 120). Hence, the number of samples taken in this study was 50 people with the calculation, namely: F = 20% x 247 = 49.4 rounded to 50. The results of the study are based on the t-test that the product quality variable has a significant value of 0.001 < 0, 05 means that the hypothesis is accepted that product quality has a partial effect on purchasing decisions. Meanwhile, the price variable based on the t-test obtained a value of 0.33 > 0.001 which means the hypothesis is rejected that the price has no partial effect on purchasing decisions. Based on the results of the f test above, it shows a significance value of 0.001 <0.05. and the regression model can be used for decision making or it can be said that product quality and price have a simultaneous effect on purchase decisions.
ANALISA METODE FORECASTING DALAM PENYUSUNAN ANGGARAN PENJUALAN DAN ANGGARAN PRODUKSI PADA RUMAH PRODUKSI DNA BAKERY DI KECAMATAN TAMBAN KABUPATEN BARITO KUALA Mailiana, Mailiana; Hayati, Diana; Budiati, Penta Lestarini; Saniah, Saniah
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 18 No 1 (2025): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.18 No.1 Maret 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v18i1.582

Abstract

The purpose of this study is to determine how to prepare a forecast and sales budget and production budget for DNA Bakery bread in 2024-2025 at the DNA Bakery Production House in Tamban District. The method used in this study is descriptive and quantitative. The results of the study stated that the sales forecast for DNA Bakery bread with several tofu flavors in 2024 was 7,560 and in 2025 it was 4,320, while 2-flavor tofu bread in 2024 was 3,920 pcs and in 2025 it was 4,200 pcs, and 3-flavor bread in 2024 was 3,770 pcs and in 2025 it was 4,040 pcs. The sales budget for DNA Bakery bread at the DNA Bakery Production House in Tamban District in 2024-2025 is IDR 107,150,000. The production budget for DNA Bakery bread at the DNA Bakery Production House in Tamban District in 2024 was 15,434 pcs and in 2025 it was 12,672 pcs.
PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI CAFE (STUDI KASUS MAHASISWA JURUSAN MANAJEMEN ANGKATAN 2019 STIENAS BANJARMASIN) Mailiana, Mailiana; Hayati, Diana; Budiati, Penta Lestarini
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 16 No 2 (2023): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.16 No.2 September 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v16i2.454

Abstract

This research aims to determine the influence of brand image and price on purchasing decisions at Cafés (Case Study of 2019 Management Department Students at STIENAS Banjarmasin). The research population was all students of the 2019 Management Department at STIENAS Banjarmasin, totaling 137 people. Criteria for students who have visited the café at least twice. The sample in this study was 35 respondents. Data analysis processing uses SPSS for Windows version 26 with multiple linear regression tests. The results of the research found that the calculated t value of the brand image variable was 3,360 > t table of 1,692 with a significance level of 0.002 < 0.05, so it can be interpreted that the brand image variable has a partially significant effect on purchasing decisions in cafés. The calculated t value of the price variable is 2.109 > t table of 1.692 with a significance level of 0.043 < 0.05 so it can be interpreted that the price variable has a partially significant effect on purchasing decisions at the Café. The Fcount value in this study is 14.262 when compared with the Ftable value of 3.28, so it can be seen that Fcount > Ftable (14.262 > 3.28) and it turns out that Ho is rejected and Ha is accepted. The conclusions of this research are (1) Brand Image partially has a significant influence on purchasing decisions at Cafes (Case Study of 2019 Management Department Students at STIENAS Banjarmasin). (2) Price partially has a significant effect on purchasing decisions at cafes (Case Study of 2019 Management Department Students at STIENAS Banjarmasin). (3) Brand Image and Price simultaneously have a significant influence on purchasing decisions at Cafes (Case Study of 2019 Management Department Students at STIENAS Banjarmasin).
EFEKTIVITAS PEMBAYARAN PAJAK KENDARAAN BERMOTOR MELALUI APLIKASI E-SAMSAT PADA UNIT PELAYANAN PENDAPATAN DAERAH SAMSAT BANJARMASIN 1 Mailiana, Mailiana; Hayati, Diana; Budiati, Penta Lestarini
Dinamika Ekonomi: Jurnal Ekonomi dan Bisnis Vol 17 No 1 (2024): DINAMIKA EKONOMI Jurnal Ekonomi dan Bisnis Vol.17 No.1 Maret 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Nasional (STIENAS) Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53651/jdeb.v17i1.488

Abstract

Abstract, The aims of this research are (1) to determine the effectiveness of motor vehicle tax payment services via the E-Samsat application and (2) determine the comparison between users of conventional motor vehicle tax payment services and those using the application E-Samsat at the Banjarmasin Samsat Regional Revenue Service Unit Office. The research method used in this research is descriptive research. The population in this study were people in the motor vehicle tax payment service at the Banjarmasin Samsat Regional Revenue Service Unit Office 1. The sample in this study was 124 respondents. The data sources in this research are primary data and secondary data. The research results show that (1) effectiveness related to procedures and services, E-Samsat can make it easier for people who are far from the city to minimize delays, because it can be done anytime and anywhere, and (2) this e-Samsat application, customers feel the ease of the application.
THE EFFECT OF PRODCUT QUALITY AND PRICE ON THE PURCHASE DECISION OF MOLTO PEWANGI IN ALFAMART PEMURUS DALAM REGION OF BANJARMASIN Mailiana, Mailiana; Budiati, Penta Lestarini
Jurnal Ekonomi dan Manajemen Vol 16 No 2 (2022): Jurnal Ekonomi dan Manajemen (Special Edition MSEPS UMKT)
Publisher : Universitas Muhammadiyah Kalimantan Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30650/jem.v16i2.3630

Abstract

The purpose of this study was to determine the effect of product quality and price partially and simultaneously on the purchase decision of Molto Pewangi at Alfamart Pemurus of Banjarmasin. The population in this study was 247 consumers of Molto Pewangi products who bought Molto products in 2021. Samples could be taken from 10% to 20% if the population is large or more than 100 (Arikunto, 1998: 120). Hence, the number of samples taken in this study was 50 people with the calculation, namely: F = 20% x 247 = 49.4 rounded to 50. The results of the study are based on the t-test that the product quality variable has a significant value of 0.001 < 0, 05 means that the hypothesis is accepted that product quality has a partial effect on purchasing decisions. Meanwhile, the price variable based on the t-test obtained a value of 0.33 > 0.001 which means the hypothesis is rejected that the price has no partial effect on purchasing decisions. Based on the results of the f test above, it shows a significance value of 0.001 <0.05. and the regression model can be used for decision making or it can be said that product quality and price have a simultaneous effect on purchase decisions.
Co-Authors Hayati, Diana Mailiana, Mailiana saniah saniah