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All Journal Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Makara Journal of Technology
Vinsensius, Vinsensius
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Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Materials Science & Nanotechnology Mechanical Engineering Social Sciences

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The Importance of Usability Aspect in M-Commerce Application for Satisfaction and Continuance Intention Yassierli, Yassierli; Vinsensius, Vinsensius; Mohamed, M. S. Syed
Makara Journal of Technology Vol. 22, No. 3
Publisher : UI Scholars Hub

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Abstract

There has been a rapid growing of m-commerce application in recent years due to the development of mobile communication technology and e-commerce business. However, only about 30% of online users, who conduct online searching, make online purchases. The low conversion rate seems to be correlated with poor usability aspect of most m-commerce applications and poor satisfaction reported by users. Research has reported that satisfaction and continuance intention in using m-commerce applications have relationships with service quality and information quality. In this study, a new model of user satisfaction and continuance intention in the context of mobile application was proposed by incorporating usability aspect. The study involved 230 respondents. To develop a new reliable and valid model, this study used Structural Equation Modelling (SEM) that include two stage evaluation, namely measurement model evaluation and structural model evaluation. Results demonstrated 34 valid and reliable indicators which can be used to measure service quality, information quality, usability, user satisfaction and continuance intention in M-commerce application. There were positive and significant relationships among service quality, information quality, usability, user satisfaction, and continuance intention. This study provide evidence on the importance of usability aspect in M-commerce application for user satisfaction and continuance intention.
Testing Extended Theory Of Planned Behavior in Predicting Entreepreneurship Intention: an Empirical Study Agung, Celine I; Loasari, Friskha; Vinsensius, Vinsensius; Sihombing, Sabrina Oktaria
Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol. 3 No. 1 (2021): RISET : Jurnal Aplikasi EKonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v3i1.78

Abstract

This study aims to predict the relationship between attitudes towards entrepreneurship, subjective norms, perceived behavioral control, and entrepreneurship education on entrepreneurial intentions in XYZ University students. The approach of this research is quantitative research. Data was collected by applying questionnaires. This study consisted of 171 respondents. Data was analyzed by applying validity and reliability tests before hypotheses testing. Findings revealed that attitudes towards entrepreneurship had a positive effect on entrepreneurial intentions, subjective norms had positive effects on entrepreneurial intentions, behavioral control was considered to have positive effect on entrepreneurial intentions, entrepreneurship education has a positive effect on entrepreneurial intentions, moderate entrepreneurship education relationships between attitudes towards entrepreneurship with negative entrepreneurial intentions, entrepreneurship education moderates the relationship between subjective norms on entrepreneurial intentions negatively entrepreneurship education moderates the relationship between perceived behavioral control negative about entrepreneurial intentions.
Co-Authors Agung, Celine I Loasari, Friskha Mohamed, M. S. Syed Sabrina O Sihombing Yassierli Yassierli, Yassierli