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All Journal Journal of Economics and Business Aseanomics
Nazwirman Nazwirman
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Economics, Econometrics & Finance

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Analisis Deskriptif Strategi Komunikasi Hotel Sakura Syariah Nazwirman Nazwirman; Efendy Zein
Journal of Economics and Business Aseanomics (JEBA) Vol 5, No 2 (2020): JULI - DESEMBER 2020
Publisher : Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.93 KB) | DOI: 10.33476/j.e.b.a.v5i2.1655

Abstract

The research objective describes an integrated marketing communication strategy in developing Sakura Syariah Hotel to see a comprehensive marketing communication strategy. Hotel Sakura Syariah is a 3-star syariah concept hotel which has 70 rooms. The analytical method uses the 7P (marketing mix) approach. The research results to increase the number of guests staying the strategy consisted of products, which offer a sharia concept with various types of representative rooms. Pricing, using the appropriate price preferences. Place, hotel location that is close to the center of the district capital and easy access. Promotion, with direct selling in accordance with local government and private selling by participating in various marketing events, sales proposals and advertising. People, conduct trainings to improve human resource capabilities. Physical evidence, a physical building that has Sharia characters and is supported by fairly good technology. Process, reservation service is quite fast and excellent. The development of this Sayriah hotel must be supported by related parties, especially the local government in order to increase the number of hotel guests
UPAYA MENINGKATKAN KINERJA BISNIS MELALUI KEUNGGULAN BERSAING (STUDI PADA PT RAILINK) Ratna Sari; Muslikh Muslikh; Nazwirman Nazwirman
Journal of Economics and Business Aseanomics (JEBA) Vol 3, No 2 (2018): Juli - Desember 2018
Publisher : Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (433.738 KB) | DOI: 10.33476/jeba.v3i2.961

Abstract

Millennial generation is a generation born between 1980 and 2000. The number of millennial in Indonesia now reaches almost half of Indonesia's population. As a country with 87.2% of its population Muslim, it is a potential market for halal restaurants. This paper describes the behavior of Muslim millennial consumers in restaurants that have halal certificates in Indonesia. Research with the approach of the theory of planned behavior or planned training theory proposed by Ajzen (1991). The method used is Structural Equation Modeling (SEM) which analyzed using AMOS 24 program. The results of this study show that subjective norms and behavioral control have significant positive effect on consumer consumption interest. Interest in consumer consumption has asignificant positive effect on consumer behavior. While consumer behavior control does not affect consumer behavior. .
Analisis Karakteristik Wisatawan Lokal Monumen Nasional DKI Jakarta Nazwirman Nazwirman; Efendy Zain
Journal of Economics and Business Aseanomics (JEBA) Vol 4, No 1 (2019): Januari - Juni 2019
Publisher : Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (281.887 KB) | DOI: 10.33476/j.e.b.a.v4i1.1238

Abstract

Penelitian ini dilakukan di Monumen Nasional Jakarta (Monas) dengan 183 responden wisatawan lokal. Tujuan dari penelitian ini adalah untuk menguji karakteristik wisatawan lokal. Ada delapan karakteristik yang diukur yaitu jenis kelamin, usia, pendidikan, pekerjaan saat ini, pendapatan, sumber informasi, mode utama yang digunakan, dan status perkawinan. Analisis menggunakan Versi SPSS. 24. Hasil penelitian berdasarkan jenis kelamin lebih menarik bagi perempuan, sebanyak 105 (58,9%) persen. Mayoritas responden berusia antara 20-30 tahun sebanyak 62 (33,9%). Mayoritas pendidikan sekolah menengah atas adalah 105 responden (57,4%) persen. Berdasarkan pekerjaan saat ini, mayoritas bekerja pada karyawan swasta sebanyak 86 responden (47%). Berdasarkan pendapatan, mayoritas berpenghasilan 5 - 6,99 juta dengan 50 responden (27,3%). Berdasarkan sumber informasi sebanyak 147 responden (80,3%) bersumber dari teman / keluarga. Berdasarkan mode utama yang digunakan sebanyak 115 responden (62,8%) menggunakan kendaraan pribadi. Berdasarkan status perkawinan 110 responden (60,1%) adalah lajang. Hasil penelitian dapat berkontribusi dengan jelas pada karakteristik wisatawan lokal dan merekomendasikan peningkatan keuntungan Monas
Co-Authors Efendy Zain Efendy Zein Muslikh Muslikh RATNA SARI