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All Journal Maksimum : Media Akuntansi Universitas Muhammadiyah Semarang Jurnal Al-Iqtishad JURNAL EKONOMI DAN BISNIS AIRLANGGA Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Kompartemen : Jurnal Ilmiah Akuntansi Jurnal Ilmiah Manajemen Kesatuan Journal of Management and Digital Business Penamas: Journal of Community Service Indonesian Journal of Muhammadiyah Studies (ijmus) Al-bank: Journal of Islamic Banking and Finance Aktsar: Jurnal Akuntansi Syariah
Widyastuti, Emy
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences Other

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From traditional to digital: Strengthening MSME marketing through online marketplace training in Salatiga Widyastuti, Emy; Saifudin, Saifudin
Penamas: Journal of Community Service Vol. 6 No. 2 (2026): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v6i2.3072

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in local economic growth, yet many still struggle to market their products online because of limited digital literacy, lack of business training, and unfamiliarity with marketplace platforms. This community service program aimed to strengthen the digital marketing capacity of MSMEs in Salatiga through online marketplace training and mentoring. The participants were 18 MSMEs assisted by LazisMu Salatiga that had not yet used online marketplaces for product marketing. Using a Participatory Action Research approach, the program was implemented through problem identification, training, simulation, marketplace account creation, mentoring, and evaluation. The training introduced online business concepts, marketplace features, digital promotion practices, and strategies to expand market reach. The results showed improvements in digital literacy, digital marketing practices, online sales performance, marketplace utilization, and business competitiveness, with an average increase of 30.2% across five indicators. These findings indicate that marketplace training can support MSMEs’ transition from traditional to digital marketing.
Analisis Pengaruh Pembiayaan Murabahah, Tingkat Bagi Hasil Dan Suku Bunga Acuan BI Terhadap Volume Pembiayaan Mudharabah Perbankan Syariah Di Indonesia (Periode 2016-2018) Widyastuti, Emy
AKTSAR: Jurnal Akuntansi Syariah Vol 2, No 2 (2019): December 2019
Publisher : IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/aktsar.v2i2.6071

Abstract

The purpose of this study is to analyze the influence of murabahah financing, profit-sharing rate and BI rate on the volume of Islamic banking mudharabah financing in Indonesia during the period of 2016-2018. The sample used in this study is all Islamic Commercial Banks in Indonesia in 2016-2018. The data analysis method used in this study is multiple linear regression to find the effect of each variable on the volume of mudharabah financing of Islamic banking in Indonesia. The results showed that simultaneously murabahah financing variables, profit-sharing rates, and BI reference interest rates influenced mudharabah financing. While partially murabahah financing variable and BI reference interest rate have a significant negative effect on mudharabah financing, while the interest rate variable has a significant positive effect on mudharabah financing. The limitation of this study is that it uses a few variables so that it has not been able to show the full variables that affect mudharabah financing volume.
Co-Authors Arinta, Yusvita Nena Cahya, Artha Iqmahanis Afisa Khofifah, Fitri Maharani, Devi Widhia Mumtaz, Ni'am Al Ngadimen, Ahmad Nurrokhim Safitri, Vika Nur Saifudin Saifudin Sari, Dwi Noviana Zahra, Karima