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All Journal Jurnal Representamen Community Development Journal: Jurnal Pengabdian Masyarakat Journal Community Service Consortium Sintesa
Ekoputro, Widiyatmo
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Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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STRATEGI KOMUNIKASI KRISIS HUMAS PEMKAB NGANJUK DALAM PEMULIHAN CITRA PASCA KASUS KORUPSI Widyastuti, Aritma; Ekoputro, Widiyatmo
Sintesa Vol 2 No 02 (2023): Jurnal Sintesa Volume 02 No 02 Juli 2023
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v2i02.8896

Abstract

Government organizations, in crisis conditions, need and are very important to maintain their reputation so that their image in the eyes of the public is viewed favorably, so that public trust in them can recover and stabilize. The role of social media in the image of a government organization is as a bridge of information and control of information lanes that are closely related to the image itself. Instagram social media is one of the means of information that is currently favored by millennial people to obtain information. Therefore, by using qualitative methods, researchers describe how a positive image of a government organization is important and how to apply crisis communication using image restoration theory developed by Benoit (1995). By conducting a case study on Instagram @diskominfo_nganjuk researchers observed how the role of Diskominfo's Instagram social media played a role in implementing crisis communication strategies in handling the issue of corruption cases that occurred in 2021. This is also related to Diskominfo's mission in information disclosure from the government to the public is one of the important things to be achieved by the Communication and Information Service. One of them was realized by the Nganjuk Regency Communication and Information Office by disseminating information, namely through @dinaskominfo_nganjuk Instagram content with various themes and topics around Nganjuk Regency information with the aim of disseminating information to be able to reach all circles of society.
STRATEGI BRANDING AIR TERJUN TUMPAK SEWU LUMAJANG DALAM UPAYA MENARIK PENGUNJUNG Rahmau’dina, Revina Widya; Ekoputro, Widiyatmo
Sintesa Vol. 4 No. 02 (2025): Jurnal Sintesa Volume 4 No 02 Juli 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/sintesa.v4i02.132178

Abstract

ABSTRAK Tumpak Sewu Waterfall, located on the slopes of Mount Semeru in Lumajang Regency, East Java, is one of the leading tourist destinations with extraordinary visual appeal and natural uniqueness. However, the overall brandingused has not been optimal in attracting a wide range of visitors. This study aims to analyze brandingstrategies that can be applied using Keller's (1993) Destination Brandingtheory with a Customer-Based Brand Equity (CBBE) approach and the Destination Brand Equity dimensions proposed by Konecnik and Gartner (2007). This approach examines elements such as brand awareness, brand associations, perceived quality, and visitor loyalty toward the destination. These elements are also interconnected with the implementation of quality branding, service, and recognition. The research method used is a descriptive qualitative approach, employing data collection techniques such as interviews with informants, field observations, and documentation. The research results indicate that the brandingstrategies employed include strengthening visual identity, collaborating with tourism travel agents, optimizing digital media, and involving local communities in management as POKDARWIS, which can build strong destination brand equity and impact increased tourist visits and local economic empowerment. Keywords: Destination Branding, Tumpak Sewu Waterfall, Brand Equity, Tourism Strategy
Co-Authors Auliya, Fatikhatur Rizki Hamim Hamim Lukman Hakim N, Salwa Zahra Nugroho, Mulyanto Rahmau’dina, Revina Widya W, Vika Ramadhina Widyastuti, Aritma Winduasrini, Elisabeth Dinda