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Monalisa, Sri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PENGARUH DIFFERENSIASI PRODUK, HARGA DAN PROMOSITERHADAP NILAI PENJUALAN PADA PT RIZANO CIPTA MANDIRI BATUSANGKAR Monalisa, Sri
Jurnal Ekobistek Vol 5, No 1 (2016): Jurnal Ekobistek UPI "YPTK" Padang
Publisher : Universitas Putra Indonesia YPTK Padang

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Abstract

This research aims to look at the dimension of the marketing mix that most affect them are differensiasi product, price and promotion of sales at PT. Rizano Cipta Mandiri Batusangkar. Retrieval technique of sampeldalam research that is consumer served PT Rizano Cipta Mandiri Batusangkar. The samples are examined in this study is taken as many as 78 people consumers of PT. Rizano cipta Mandiri. By using the confinient sampling. This research was processed using SPSS. The results showed together between differensiasi products, prices and promotions affect sales value means the third dimension it will increase the value of home sales. While most prices affect the dimension of home sales at PT Rizano Cipta Mandiri Batusangkar.Keywords: Differentiation of products,Prices, Promotions, Sales.
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