Jurnal Ekobistek
Vol 5, No 1 (2016): Jurnal Ekobistek UPI "YPTK" Padang

PENGARUH DIFFERENSIASI PRODUK, HARGA DAN PROMOSITERHADAP NILAI PENJUALAN PADA PT RIZANO CIPTA MANDIRI BATUSANGKAR

Monalisa, Sri (Unknown)

Article Info

Publish Date
04 Aug 2016

Abstract

This research aims to look at the dimension of the marketing mix that most affect them are differensiasi product, price and promotion of sales at PT. Rizano Cipta Mandiri Batusangkar. Retrieval technique of sampeldalam research that is consumer served PT Rizano Cipta Mandiri Batusangkar. The samples are examined in this study is taken as many as 78 people consumers of PT. Rizano cipta Mandiri. By using the confinient sampling. This research was processed using SPSS. The results showed together between differensiasi products, prices and promotions affect sales value means the third dimension it will increase the value of home sales. While most prices affect the dimension of home sales at PT Rizano Cipta Mandiri Batusangkar.Keywords: Differentiation of products,Prices, Promotions, Sales.

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Journal Info
Jurnal Ekobistek
Website

Abbrev

EKOBISTEK

Publisher

Universitas Putra Indonesia YPTK Padang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

Description

Jurnal EKOBISTEK (Ekonomi, Bisnis dan Teknologi) adalah jurnal yang dipublikasi oleh Universitas Putra Indonesia YPTK Padang Sumatera Barat Indonesia. Jurnal EKOBISTEK terbit dua kali setahun yaitu, pada bulan Juni dan Desember. Jurnal EKOBISTEK menerima dan menerbitkan artikel-artikel ilmiah dari ...