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All Journal IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora JURNAL KOMUNIKATIO Journal of Pragmatics and Discourse Research Kalbisocio: Jurnal Bisnis dan Komunikasi KALBISIANA Jurnal Sains, Bisnis dan Teknologi
Agustrijanto, Agustrijanto
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Pola Komunikasi Ayah Tunggal Dengan Anak Pasca Perceraian Dalam Perspektif Family Communication Pattern Theory kusumawati, Dyah; Agustrijanto, Agustrijanto
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/a0pcyx24

Abstract

Single Fatherhood as a consequence of divorce creates distinctive relational and communicative challenges within post-divorce family dynamics. Changes in parental roles and living arrangements require fathers to renegotiate interaction patterns in order to maintain emotional bonds with their children. This study aims to identify and classify father–child communication patterns in post-divorce contexts based on Family Communication Patterns Theory (FCPT). A qualitative case study design with purposive sampling was employed, involving three single fathers as key informants. Data were collected through in-depth interviews and analyzed using the Miles and Huberman interactive model. The findings indicate that single fathers tend to construct communication characterized by openness, emotional responsiveness, and child-centered interaction strategies. Despite structural and emotional challenges following divorce, participants demonstrated adaptive communication practices that support relational continuity and emotional well-being. These findings contribute to the understanding of paternal communication roles within non-traditional family structures and highlight the importance of flexible communication orientations in maintaining healthy father–child relationships.
Strategi Kreatif Iklan Chitato Lite Versi Lite Man VS Monster Kentang di Youtube Zulfikar, Andes Yushar; Agustrijanto, Agustrijanto
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 12 No. 1 (2026): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/8e14ye64

Abstract

The tokusatsu style can be used as a creative strategy in advertising production. The combination of tokusatsu elements with retro visuals and the delivery of advertising messages through humor can be an attractive feature for advertisements. This is evident in the Chitato Lite Aburi Seaweed commercial titled “Lite Man Vs Monster Kentang.” This study applies Suyanto's concept of creative strategy, which includes appeals such as humor and music, along with execution styles like slice of life, demonstration, animation, fantasy, and dramatization. The aim of this study is to explore the creative strategy employed by the advertiser in producing the commercial. A qualitative descriptive approach with a case study method was used to analyze the strategy. The researcher conducted interviews with the production team from Popcult Group, the advertising agency behind the commercial. The results show that the Ultraman series was used as a reference due to its familiarity among the target audience. This aligns with the product’s tagline: “Japanese potato chips not sold in Japan.”
Co-Authors Balfagih, Muhammad Zulfan Delliana, Santi Dyah Kusumawati Wibowo, Antonius Mulyono Widodo, Athaya Rana Yasmine, Devina Ariga Zulfikar, Andes Yushar ‎Kevin, Kevin