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All Journal Journal of Management and Bussines (JOMB) PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Hartono, Angeline
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The Effect of Innovation and Fintech (Financing Access) On Repurchase Intention In Msmes Kampung Baru Village: Pengaruh Inovasi dan Fintech (Akses Pembiayaan) terhadap Repurchase intention pada UMKM di Kelurahan Kampung Baru Hartono, Angeline; Lazuardi, Dedy
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 4 No. 1 (2025): Inspiring Change: Innovating Together for the Future of the Economy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v4i1.307

Abstract

This study aims to investigate the influence of innovation and fintech on the repurchase intention of culinary MSME consumers in Kampung Baru Village, Medan, which has been facing challenges of low product diversification, conventional capital constraints, and limited digital infrastructure. The descriptive quantitative method was applied by collecting data through questionnaires to 100 respondents who were selected incidentally and data analysis using SPSS 25 involving tests of validity, reliability, normality, multicollinearity, and multiple linear regression. The results of the study show that innovation has a positive and significant influence. Meanwhile, fintech also has a positive and significant effect on repurchase intention, with a determination coefficient of R² of 0.533 which means that the two variables explain 53.3% of the repurchase intention variable. These findings confirm the importance of synergy between innovation and fintech in increasing the repurchase intention of culinary MSMEs in Medan. Therefore, it is recommended that MSME actors conduct periodic market research, develop innovations according to consumer needs, and implement a simple digital recording system, fintech providers simplify the application interface, offer flexible loan tenors, and financial literacy modules.
Peran Corporate Social Responsibility dalam Meningkatkan Keberlanjutan Usaha Mcdonald’s Pancing Medan Hartono, Angeline; Celine Nobel Tunggal; Stephanie Alysio; Steven, Steven; Irvan Rolyesh Situmorang
Journal of Management and Bussines (JOMB) Vol. 8 No. 2 (2026): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/g5pkz864

Abstract

This study aims to analyze the role of Corporate Social Responsibility (CSR) in increasing the desire to try McDonald's Pancing Medan through a participatory approach involving the surrounding community. The research method used was community service with the Asset-Based Community Development (ABCD) and Participatory Action Research (PAR) approaches, implemented through observation, interviews, CSR program planning, activity implementation, and periodic evaluation. The results show that CSR implementation can increase community participation, reduce plastic waste, and increase the income of local MSMEs through training programs, mentoring, and environmental campaigns. Furthermore, the formation of a solid mitigation group strengthens the relationship between the company and the community, creating shared value and enhancing the company's positive image. In conclusion, the participatory and sustainable implementation of CSR plays a crucial role in supporting the sustainability of the company's business, from a social, environmental, and economic perspective.  Keywords: Corporate Social Responsibility, Business Sustainability, Environment
Co-Authors Celine Nobel Tunggal Irvan Rolyesh Situmorang Lazuardi, Dedy Stephanie Alysio Steven Steven