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All Journal Agora Jurnal Muara Ilmu Ekonomi dan Bisnis BALANCE Jurnal Akuntansi dan Bisnis Ekalaya : Jurnal Ekonomi Akuntansi Bisma : Business and Management Journal
Chandra, Cindy
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Economics, Econometrics & Finance Social Sciences

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PENGARUH EMPLOYEE ENGAGEMENT TERHADAP KIENRJA KARYAWAN PT INTILAND GRANDE Chandra, Cindy
Agora Vol 6, No 1 (2018): Agora, Jurnal Mahasiswa Manajemen Bisnis
Publisher : Agora

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (459.142 KB)

Abstract

Tujuan dari peneilitian ini adalah pengaruh antara employee engagement yang terbagi menjadi 3 dimensi yaitu vigor, dedication, dan absorption terhadap kinerja karyawan PT Intiland Grande di Head Office. Penelitian dilakukan dengan menyebarkan kuesioner pada 68 orang karyawan. Analisis data menggunakan analosa regresi linear berganda dengan alat uji SPSS versi 21.0. Hasil penelitian menunjukkan bahwa vigor, dedication, dan absorption memiliki pengaruh yang positif dan signifikan, baik secara parsial maupun simultan terhadap kinerja karyawan.
PENGARUH BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY, DAN BRAND LOYALTY TERHADAP CUSTOMER PURCHASE DECISION chandra, cindy; Keni, Keni
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 3, No 1 (2019): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v3i1.3506

Abstract

Penelitian ini bertujuan untuk mendapatkan bukti empiris mengenai pengaruh brand awareness, brand association, perceived quality, dan brand loyalty terhadap customer purchase decision. Populasi dalam penelitian ini adalah para konsumen bubble tea. Penelitian ini dibatasi pada konsumen salah satu bubble tea di Jakarta. Metode Pengambilan sampel menggunakan non probability sampling dengan teknik convenience sampling. Sampel dalam penelitian ini berjumlah 156 responden. Metode pengumpulan data dilakukan dengan menyebarkan kuesioner secara online. Teknik analisis data menggunakan metode analisis regresi ganda. Hasil dari penelitian menunjukkan bahwa brand awareness dan brand association secara parsial tidak berpengaruh terhadap customer purchase decision, sedangkan perceived quality dan brand loyalty berpengaruh positif terhadap customer purchase decision. Pengaruh perceived quality terhadap customer purchase decision dapat menunjukkan bahwa perusahaan bubble tea telah memberikan kualitas produk yang terjamin sesuai dengan harapan para konsumennya. Selain itu, pengaruh brand loyalty terhadap customer purchase decision menunjukkan konsumen merupakan konsumen yang memiliki loyalitas tinggi, meskipun dihadapkan berbagai alternatif pilihan yang lebih unggul tetap melakukan pembelian ulang. This study aims to obtain empirical evidence about the effect of brand awareness, brand association, perceived quality, and brand loyalty on customer purchase decisions. The population in this study were bubble tea consumers. This research is limited to consumers one of bubble tea in Jakarta. The sampling method uses non probability sampling with convenience sampling technique. The sample in this study amounted to 156 respondents. Data collection method is done by distributing questionnaires online. Data analysis techniques using multiple regression analysis methods. The results of the study indicate that brand awareness and brand association have no partial effect on customer purchase decisions, while perceived quality and brand loyalty have positive effects on customer purchase decisions. The effect of perceived quality on customer purchase decisions can show that bubble tea companies have provided guaranteed product quality in accordance with the expectations of their consumers. In addition, the effect of brand loyalty on customer purchase decisions shows that consumers are consumers who have high loyalty, although faced with a variety of alternative choices that are superior, they still make repeat purchases.
PENGARUH KESADARAN WAJIB PAJAK, PENGETAHUAN PERPAJAKAN, KUALITAS PELAYANAN PAJAK DAN SANKSI PAJAK TERHADAP MOTIVASI WAJIB PAJAK ORANG PRIBADI DALAM MEMBAYAR PAJAK chandra, cindy
BALANCE : JURNAL AKUNTANSI DAN BISNIS Vol 1, No 1 (2016): BALANCE JURNAL AKUNTANSI DAN BISNIS
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jab.v1i1.2465

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kesadaran wajib pajak, pengetahuan perpajakan, kualitas pelayanan pajak dan sanksi perpajakan terhadap motivasi wajib pajak orang pribadi dalam membayar pajak. Sampel dalam penelitian ini sebanyak 100 orang responden yang merupakan wajib pajak terdaftar di Kantor Pelayanan Pajak (KPP) Pratama Ilir Timur Palembang. Hasil dalam penelitian ini dikumpulkan melalui kuesioner yang diproses dan dianalisis dengan menggunakan analisis regresi berganda. Metode yang digunakan dalam penentuan sampel dalam penelitian ini adalah Kuantitatif. Uji kualitas data yang digunakan dalam penelitian ini adalah uji validitas dan uji reliabilitas. Hasil data penelitian ini menunjukkan bahwa  variabel yang lain seperti kesadaran wajib pajak dan kualitas pelayanan pajak secara individual berpengaruh terhadap motivasi wajib pajak orang pribadi dalam membayar pajak Sedangkan pengetahuan perpajakan tidak berpengaruh secara signifikan terhadap motivasi wajib pajak orang pribadi dalam membayar pajak sanksi pajak juga tidak berpengaruh terhadap motivasi wajib pajak orang pribadi dalam membayar pajak
Aplikasi Teori Gelombang Elliott dalam Memprediksi Pergerakan Harga di Pasar Saham Zahra, Annisa; Chandra, Cindy; Nurfarida, Risma
EKALAYA : Jurnal Ekonomi Akuntansi Vol. 1 No. 4 (2023): Ekalaya : Jurnal Ekonomi Akuntansi
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/ekalaya.v1i4.681

Abstract

Stock Trend Prediction is a complex matter as their movements constantly fluctuate and are affected by many factors such as political elements, world economic situation, investor expectations and psychological factors. One way to analyze stock prices is technical analysis. This method focuses on indicators and stock patterns that are formed. Elliott Wave is a technical analysis method. This study shows an approach based on a combination of artificial neural networks and Elliott wave theory that will predict the likely direction of future trends. The conclusion of this research is that combining Elliott wave theory and Fibonacci can be an effective and profitable strategy for trading on the stock market. This combination has demonstrated high accuracy and can increase trading returns. This combination still offers profits, even when the stock declines.
Pengaruh Kepemilikan Manajerial terhadap Kinerja Keuangan Perusahaan: Analisis Literatur Chandra, Cindy
BISMA : Business and Management Journal Vol. 2 No. 2 (2024): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v2i2.1098

Abstract

Financial performance is the ability of the company in managing and controlling resources. Indicators of capital adequacy, liquidity and profitability are often used to measure financial performance. These requirements are often determined by indicators of capital adequacy, liquidity and profitability. Methods used Qualitative techniques, literature studies, or literature studies, and literature works based on ideas presented, especially on the subject of financial management. The purpose of this article as comparing theories and research literature of all scientific publications. Based on the analysis can be concluded the performance of a company, managerial ownership, the impact of shareholder management. The results show that the ownership structure of the company has an effect on financial success this is in accordance with the ownership of managerial shareholders. Balance in companies is very necessary for effective and efficient management and can improve finances and align managerial
Co-Authors Keni Keni Nurfarida, Risma Zahra, Annisa