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All Journal Agrilan : Jurnal Agribisnis Kepulauan Jurnal Agrosilvopasture-Tech
Kakisina, Leunard O
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Agriculture, Biological Sciences & Forestry

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Journal : Jurnal Agrosilvopasture-Tech

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Pendapatan Petani Dusung di Negeri Haruku Kecamatan Pulau Haruku Kabupaten Maluku Tengah Latuharhary, Wesly F; Kakisina, Leunard O; Luhukay, Johanna M
Jurnal Agrosilvopasture-Tech Vol 3 No 2 (2024): Jurnal Agrosilvopasture-Tech
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/j.agrosilvopasture-tech.2024.3.2.185

Abstract

The purpose of this study is to determine the amount of domestic pet revenue in the Haruku nation. Sampel is conducted in a purposeful manner by calculating the number of tangga houses with uninterrupted power supply based on the total population of 1844 people. The analysis techniques used are both quantitative and qualitative. According to the study's findings, a petani dusung can help meet a household's basic needs by generating an annual revenue of around Rp. 20.751.493.
Dampak Harga dan Kualitas Produk Terhadap Minat Beli di Pasar Modern Kota Ambon Kaluku, Lulu A; Kakisina, Leunard O; Parera, Weldemina B
Jurnal Agrosilvopasture-Tech Vol 4 No 2 (2025): Jurnal Agrosilvopasture-Tech
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/j.agrosilvopasture-tech.2025.4.2.166

Abstract

This study aims to examine the influence of price and product quality on vegetable purchase intention in modern markets in Ambon City, specifically at the DP Modern Market and the FM Modern Market. The research employed a quantitative approach using a survey of 100 respondents and multiple linear regression analysis. The results indicate that in the DP Modern Market, price has a positive effect on purchase intention, whereas product quality has a negative effect. In contrast, in the FM Modern Market, both price and product quality negatively affect purchase intention. Both variables significantly influence purchase intention simultaneously in both markets. Differences in consumer characteristics shape the patterns of influence. DP consumers perceive premium prices as a symbol of exclusivity, while FM consumers are more price-sensitive and prioritize immediate benefits. These findings highlight the importance of tailoring marketing strategies to specific market segments.
Co-Authors Felecia P. Adam Kaluku, Lulu A Latuharhary, Wesly F Luhukay, Johanna M Parera, Weldemina B Pattiselano, August E Rumatiga, Masdar Shakana, Aprilya Tuhumury, Reinhard F