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All Journal Jurnal Darma Agung PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Gunawan, Kenny
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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KAJIAN BANGUNAN TJONG A FIE BERDASARKAN KAIDAH ARSITEKTUR HEMAT ENERGI DENGAN TOLAK UKUR SUHU, KELEMBABAN UDARA, & PENCAHAYAAN Alvelly, Alvelly; Gunawan, Kenny; Sibarani, Paterson Hasiholan Pardomuan
JURNAL DARMA AGUNG Vol 32 No 3 (2024): JUNI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v32i3.4422

Abstract

Penelitian ini bertujuan untuk mengkaji bangunan Tjong A Fie berdasarkan kaidah arsitektur hemat energi dengan tolak ukur suhu, kelembaban udara, & pencahayaan. Metode yang digunakan dalam penelitian ini ialah metode kualitatif dengan pendekatan studi kasus. Hasil dari penelitian ini menunjukan bahwa bangunan Tjong A Fie tidak termasuk dalam bangunan hemat energi jika diukur dari segi suhu. Akan tetapi, jika diukur dari segi kelembaban dan pencahayaan, maka bangunan Tjong A Fie termasuk dalam bangunan hemat energi karena terdapat banyak bukaan pada bangunannya sehingga hanya dengan menggunakan cahaya matahari, bangunan Tjong A Fie tidak membutuhkan cahaya buatan yang memerlukan energi listrik untuk menghidupkannya.
The Influence of Chatbot and Customer Experience on Customer Satisfaction among Generation Z Shopee Users in Bantan Village Gunawan, Kenny; Irvan Rolyesh Situmorang
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 3 No. 1 (2024): “Sustainability Challenges Through Technology in Emerging Market Economies”
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v3i1.221

Abstract

This study examines the impact of chatbot technology and customer experience on customer satisfaction among Generation Z Shopee users in Bantan Village, Medan City. The research employed a quantitative approach, utilizing a sample of 150 Generation Z respondents selected through accidental sampling. Data was collected via questionnaires and analyzed using multiple linear regression analysis. The study investigated three hypotheses: the influence of chatbot on customer satisfaction, the impact of customer experience on customer satisfaction, and the combined effect of both factors. Chatbot usage showed a regression coefficient of 0.332 (p < 0.05), while customer experience demonstrated a stronger influence with a coefficient of 0.450 (p < 0.05). The combined effect of both variables explained 61.9% of the variance in customer satisfaction (R2 = 0.619). These findings suggest that e-commerce platforms should focus on optimizing their chatbot capabilities and enhancing overall customer experience to improve satisfaction levels among Generation Z users. The results indicate that both chatbot technology and customer experience have significant positive impacts on customer satisfaction.
Co-Authors Alvelly, Alvelly Irvan Rolyesh Situmorang Sibarani, Paterson Hasiholan Pardomuan