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All Journal Manajemen Bisnis Kompetensi Studi Ilmu Manajemen dan Organisasi Return : Study of Management, Economic and Bussines
Prihanto, J. Johny Natu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Transformasi Digital Industri Perhotelan: Studi pada Industri Perhotelan di Daerah Istimewa Jogyakarta Prihanto, J. Johny Natu; Siahaan, Dian
Manajemen Bisnis Kompetensi VOL. 13 NO. 02 JULI-DESEMBER 2018
Publisher : Manajemen Bisnis Kompetensi

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Abstract

Hotel industry in Indonesia face the rapid uses if internet and digitalization as both challenges and opportunities. The internet and digitalization change the hotel industri’s business model and customer behavior. This led market turbulence that forced the hotel industry leaders to reconfigure the capabilities they have. Research was carried out in Jogyakarta. Jogyakarta was chosen becouse it is the second largest tourist destination in Indonesia. Respondents of this study were the genaral managers or the owners of the the hotel industry. The analysis technique used structural equation model (SEM) with the partial least square (PLS) approach. The results of this study show that hotel industry leaders must rethink the dimension of customer experience, internal operation, and new business model. The company must have cohesive strategy in integrating digital and physical elements in order to be able to transform its business model and set direction for the entire industry. Hotel industry leaders must also focus on two complementary activities: sharpening customer value proposition and transforming their operating models using digital technology to interact and collaborate with customer. From the managerial aspect this study contributes that managers must focus on factors such as digital market capabilities, digital leadership capabilities, and digital technology capabilities that determine the succes of digital transformation in order to build and increase customer engagement. Keywords: market capabilities, leadership capabilities, digital capabilities, sustainable digital transformation, customer engagement.
Strategies to Mitigate Mental Health Problems in Adolescents through Self-Care Gamification Platform Kharis, Xavier; Prihanto, J. Johny Natu; Setiorini, Amanda
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.4398

Abstract

Purpose: This study aims to explore how technology can help address mental health challenges faced by adolescents in educational environments. It focuses on how digital tools assist educators in identifying, managing, and supporting students’ mental well-being. Methodology: A qualitative research design was employed using purposive sampling to select participants. Data were collected through semi-structured interviews and analyzed using an interpretative approach to understand participants’ perceptions and experiences related to the use of technology in supporting mental health. Results: The findings show that technology aids educators in recognizing and responding to students’ mental health concerns, enhances awareness, and increases engagement in mental health initiatives. Digital platforms, such as online counseling, mental health applications, and virtual discussion spaces, help reduce stigma and promote open communication among students. Conclusions: Technology has significant potential to support mental health efforts in schools by empowering educators and fostering active student participation in mental health programs. It serves as an effective medium for early detection, awareness building, and emotional support. Limitations: The study’s limitations include a small number of participants and a focus on a single educational setting, which may limit the generalizability of the findings. Contribution: This research provides practical insights for educators, policymakers, and mental health professionals on how to integrate technology-based approaches into school mental health strategies to create supportive and inclusive learning environments.
Unraveling The Influence of Factors on Micro Small and Medium-Sized Enterprises’ Adoption of Social Media Marketing and Its Business Impact Young, Steven; Prihanto, J. Johny Natu; Utomo, Prio
Return : Study of Management, Economic and Bussines Vol. 2 No. 12 (2023): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v2i12.196

Abstract

The continuously growing opportunities in the digital economy have prompted the Indonesian government to encourage Micro, Small, and Medium-sized Enterprises (MSMEs) to undergo digital transformation. While there are various approaches available, marketing products/services through social media is believed to be one of the most effective methods. To maximize the benefits of social media marketing adoption for MSMEs, it is indeed crucial to identify the influential factors related to its adoption. Therefore, this study aims to quantitatively identify the factors influencing social media adoption among MSMEs in Indonesia. In this study, attention is directed toward five factors: performance expectancy, social influence, effort expectancy, facilitating conditions, and operating costs. The study incorporated 136 actively participating MSMEs that employed social media marketing. We opted to employ Partial Least Squares Structural Equation Modeling (PLS-SEM) due to its suitability for our sample size and potential data characteristics. As we were unsure about the normality of our data and the presence of measurement issues, PLS-SEM provided a robust and flexible approach. It allows us to analyze complex models and handle potential non-normal data and measurement concerns, ensuring reliable results even if such issues arise. Data is processed using the SmartPLS 3.0 software. The research findings indicate that the usage of social media marketing is influenced by performance expectancy and social influence. However, factors such as effort expectancy, facilitating conditions, and costs do not have a significant impact on social media adoption among MSMEs. Furthermore, the results of the study highlight the positive impact of utilizing social media for marketing on the performance of MSMEs, particularly in terms of increasing sales, enhancing customer relationships, improving productivity, and fostering creativity. These findings suggest that MSMEs can leverage social media platforms to achieve tangible benefits and enhance various aspects of their business operations.
Co-Authors Amanda Setiorini Kharis, Xavier Siahaan, Dian Utomo, Prio Young, Steven