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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Jurnal Media Informatika
widiarto, Didik Sugeng
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Study on Internal Communication among Groupthink of Employee at Puri Asih Group Clinic Karawang Paojan, Ahmad; Zulaikha, Zulaikha; Widiarto, Didik Sugeng; Maella, Nurannafi Farni Syam; Farida, Farida
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5560

Abstract

Good internal communication is absolutely necessary for companies to have a cooperative and efficient workplace. With an eye toward the phenomena of groupthink among staff, this study looks at the internal communication dynamics of the Puri Asih Group Clinic in Karawang, Indonesia. Based on the theoretical concept of groupthink, which holds that a very cohesive group may value agreement over critical thought, therefore producing less than ideal decision-making. Examining relevant literature helps one to understand the elements causing groupthink as well as the ways in which companies could reduce its negative consequences. As Robert K. Yin outlines, the study used a case study methodology. Data were gathered via in-depth employee interviews, clinic operations observation, and document analysis of relevant materials. Using the case study approach helped one to fully understand the dynamics of internal communication inside the Puri Asih Group Clinic. The findings show that the Puri Asih Group Clinic had groupthink traits including a strong focus on maintaining peace, a high degree of cohesiveness, and insulating from outside viewpoints. These elements led to a lack of critical assessment of decisions and a resistance to question the status quo, therefore affecting the general performance and flexibility of the clinic. The study provides insightful analysis for the Puri Asih Group Clinic and such medical facilities in overcoming groupthink's challenges. The outcomes show the need of encouraging critical thinking, a more inclusive and open communication environment, and policies that support informed decision-making and many points of view. The implications of this research can guide the creation of efficient internal communication plans and organizing techniques meant to raise organizational resilience and employee involvement.
Inovasi Konten Televisi Untuk Generasi Muda: Tantangan Dan Peluang Dalam Meningkatkan Keterlibatan Pemirsa Muda Rahman, Arif; Zulaikha, Zulaikha; Widiarto, Didik Sugeng
Jurnal Media Informatika Vol. 6 No. 3 (2025): Jurnal Media Informatika
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jumin.v6i3.5694

Abstract

Televisi merupakan salah satu media massa yang paling dominan di era sekarang ini. Seiring dengan perkembangan jaman yang semakin maju dengan pesat, televisi mendapatkan tantangan besar di era digital seperti sekarang ini dalam mempertahankan keterlibatan generasi muda. Saaat ini generasi muda lebih memilih untuk mengakses konten-konten digital melalui platform streaming maupun media sosial daripada harus menonton televisi konvensional. Dari permasalahan ini, industri pertelevisian dituntut untuk menyajikan konten-konten yang relevan dan menarik untuk generasi muda. Penelitian ini bertujuan untuk mengidentifikasi apa saja tantangan dan hambatan yang dihadapi oleh industri pertelevisian dalam menarik minat generasi muda serta untuk mengetahui peluang-peluang yang dapat dimanfaatkan untuk menarik kembali minat generasi muda menonton televisi. Penelitian ini mengunakan pendekatan kualitatif dengan menganalisis trend konten televisi, preferensi pemirsa generasi muda, dan faktor-faktor yang dapat mempengaruhi minat mereka untuk kembali menyaksikan televisi.
Strategi Digital Marketing Melalui Tiktok Dalam Membangun Brand Trust Generasi Z Hansdoko, Rahasdita Reo; Ayuningtyas, Fitria; Maella, Nurannafi Farni Syam; Widiarto, Didik Sugeng
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 2 (2025): Agustus
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.2.4595

Abstract

This study aims to analyze digital marketing strategies through the TikTok platform in building brand trust among Generation Z. TikTok is highly relevant due to its large Gen Z user base and interactive features that support viral content distribution. Using a descriptive qualitative approach, this research analyzes digital content from the MS Glow brand during the period of January to June 2025. The findings indicate that strategies such as storytelling, collaboration with micro-influencers, user-generated content, and social value campaigns are effective in enhancing brand trust. This study offers practical insights for marketers in designing relevant digital communication strategies for Gen Z.
Co-Authors Arif Rahman Farida Farida Fitria Ayuningtyas Hansdoko, Rahasdita Reo Nur’annafi Farni Syam Maella Paojan, Ahmad Zulaikha Zulaikha