Claim Missing Document
Check
Articles

Peningkatan Pelayanan Berbasis Strategi Komunikasi Organisasi pada RSUD Luwu Hele, Anindya Pertiwi; Maela, Nurannafi Farni Syam
Jurnal Komunikasi Profesional Vol 2, No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (157.442 KB) | DOI: 10.25139/jkp.v2i1.910

Abstract

The purpose of this study is to describe the organization's communication strategy to improve patient service in Luwuk Regional Public Hospital. In this study, the researcher uses qualitative research method in order to know or to describe the facts of the events studied so that it facilitates the researcher to obtain objective data in order to know and to understand the Organization's Communication Strategy on Service in Luwuk Regional Public Hospital. The result of this research can be concluded that the organization communication strategy related to the effort of delivering message has not supported the occurrence of effective communication yet. This is because the message delivered verbally is unclear to the subordinate so that it needs to re-delivery and submission of information back, medicine naming verbally so that it is misidentified by by the nurse, via phone also raises the unclearness of messages and poor doctor's writing that sometimes complicate the task of a nurse so that it will give impact on service pattern. The second is timing; organizational communication strategy related to timing in the delivery of messages is still not optimal. Keywords: communication strategy, organization, service
RAMADAN DAN PROMOSIONAL: STRATEGI KOMUNIKASI PEMASARAN PT UNILEVER INDONESIA TBK Pertiwi, Amalia; Jusnita, Raden Ayu Erni; Maela, Nurannafi Farni Syam
Jurnal Komunikasi Profesional Vol 3, No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.475 KB) | DOI: 10.25139/jkp.v3i1.1699

Abstract

The purpose of this research is to know marketing communication strategy conducted by PT. Unilever Indonesia Tbk. using media webpage in increasing sales especially in the month of Ramadan. This research uses descriptive research type using qualitative method. Data collection techniques used in this study are literature study and field study of field observation (field obersvation) and depth interviews (depth interview) on the parties who play an important role in PT. Unilever Indonesia Tbk. Based on the results of research, found that marketing communication strategy conducted by PT. Unilever Indonesia through media webpage is known to be quite effective in increasing consumer buying interest and increasing sales during the session. By using marketing mix on E-marketing Mix that is, Product (product), Price (price), place (place).Keywords: Marketing Communication, Webpage, PT. Unilever Indonesia Tbk
Peningkatan Pelayanan Berbasis Strategi Komunikasi Organisasi pada RSUD Luwu Hele, Anindya Pertiwi; Maela, Nurannafi Farni Syam
Jurnal Komunikasi Profesional Vol 2 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (157.442 KB) | DOI: 10.25139/jkp.v2i1.910

Abstract

The purpose of this study is to describe the organization's communication strategy to improve patient service in Luwuk Regional Public Hospital. In this study, the researcher uses qualitative research method in order to know or to describe the facts of the events studied so that it facilitates the researcher to obtain objective data in order to know and to understand the Organization's Communication Strategy on Service in Luwuk Regional Public Hospital. The result of this research can be concluded that the organization communication strategy related to the effort of delivering message has not supported the occurrence of effective communication yet. This is because the message delivered verbally is unclear to the subordinate so that it needs to re-delivery and submission of information back, medicine naming verbally so that it is misidentified by by the nurse, via phone also raises the unclearness of messages and poor doctor's writing that sometimes complicate the task of a nurse so that it will give impact on service pattern. The second is timing; organizational communication strategy related to timing in the delivery of messages is still not optimal. Keywords: communication strategy, organization, service
Ramadan dan Promosional: Strategi Komunikasi Pemasaran PT Unilever Indonesia Tbk Pertiwi, Amalia; Jusnita, Raden Ayu Erni; Maela, Nurannafi Farni Syam
Jurnal Komunikasi Profesional Vol 3 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.475 KB) | DOI: 10.25139/jkp.v3i1.1699

Abstract

The purpose of this research is to know marketing communication strategy conducted by PT. Unilever Indonesia Tbk. using media webpage in increasing sales especially in the month of Ramadan. This research uses descriptive research type using qualitative method. Data collection techniques used in this study are literature study and field study of field observation (field obersvation) and depth interviews (depth interview) on the parties who play an important role in PT. Unilever Indonesia Tbk. Based on the results of research, found that marketing communication strategy conducted by PT. Unilever Indonesia through media webpage is known to be quite effective in increasing consumer buying interest and increasing sales during the session. By using marketing mix on E-marketing Mix that is, Product (product), Price (price), place (place).Keywords: Marketing Communication, Webpage, PT. Unilever Indonesia Tbk
Peningkatan Pelayanan Berbasis Strategi Komunikasi Organisasi pada RSUD Luwu Hele, Anindya Pertiwi; Maela, Nurannafi Farni Syam
Jurnal Komunikasi Profesional Vol. 2 No. 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (157.442 KB) | DOI: 10.25139/jkp.v2i1.910

Abstract

The purpose of this study is to describe the organization's communication strategy to improve patient service in Luwuk Regional Public Hospital. In this study, the researcher uses qualitative research method in order to know or to describe the facts of the events studied so that it facilitates the researcher to obtain objective data in order to know and to understand the Organization's Communication Strategy on Service in Luwuk Regional Public Hospital. The result of this research can be concluded that the organization communication strategy related to the effort of delivering message has not supported the occurrence of effective communication yet. This is because the message delivered verbally is unclear to the subordinate so that it needs to re-delivery and submission of information back, medicine naming verbally so that it is misidentified by by the nurse, via phone also raises the unclearness of messages and poor doctor's writing that sometimes complicate the task of a nurse so that it will give impact on service pattern. The second is timing; organizational communication strategy related to timing in the delivery of messages is still not optimal. Keywords: communication strategy, organization, service
Ramadan dan Promosional: Strategi Komunikasi Pemasaran PT Unilever Indonesia Tbk Pertiwi, Amalia; Jusnita, Raden Ayu Erni; Maela, Nurannafi Farni Syam
Jurnal Komunikasi Profesional Vol. 3 No. 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.475 KB) | DOI: 10.25139/jkp.v3i1.1699

Abstract

The purpose of this research is to know marketing communication strategy conducted by PT. Unilever Indonesia Tbk. using media webpage in increasing sales especially in the month of Ramadan. This research uses descriptive research type using qualitative method. Data collection techniques used in this study are literature study and field study of field observation (field obersvation) and depth interviews (depth interview) on the parties who play an important role in PT. Unilever Indonesia Tbk. Based on the results of research, found that marketing communication strategy conducted by PT. Unilever Indonesia through media webpage is known to be quite effective in increasing consumer buying interest and increasing sales during the session. By using marketing mix on E-marketing Mix that is, Product (product), Price (price), place (place).Keywords: Marketing Communication, Webpage, PT. Unilever Indonesia Tbk
KOMUNIKASI POLITIK ANGGOTA LEGISLATIF PEREMPUAN Nurannafi FSM
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 4, No 2 (2018): Oktober 2018 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitia
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.10358/jk.v4i2.485

Abstract

Komunikasi politik sebagai proses penyampaian pesan politik dari elite politik kepada masyarakat secara timbal balik agar pesan politik yang disampaikan memperoleh respons yang diharapkan seperti terjadinya proses pengambilan keputusan politik secara demokratis, transparan, dan tanggung gugat (akuntabilitas). Komunikasi politik anggota legislatif perempuan dalam kebijakan memiliki ciri khas yang berbeda pada setiap anggota, hal ini dikarenakan faktor budaya dan sistem kebijakan partai yang sangat berpengaruh pada perjalanan para legislatif perempuan. Penelitian ini bertujuan untuk mengetahui komunikasi politik anggota legislatif perempuan dalam kebijakan penyusunan anggaran Badan Pemberdayaan Masyarakat, Perempuan dan KB di DPRD Kabupaten Majalengka. Unit analisis yang dilakukan pada penelitian ini meliputi proses komunikasi yang dilakukan berkaitan dengan komunikator, isi pesan yang akan disampaikan, media yang digunakan, sasaran komunikasi, serta persiapan dan perumusan strategi dalam kebijakan penyusunan anggaran Badan Pemberdayaan Masyarakat, Perempuan dan KB yang dilakukan oleh anggota legislatif Kabupaten Majalengka. Kata kunci: komunikasi, politik, pemberdayaan masyarakat, perempuan, anak
Analysis of Brand Identity Gontor Islamic Boarding School in Official Youtube Channel Zulaikha Zulaikha; Nur’annafi Farni Syam Maella; Farida Farida
Ultimacomm: Jurnal Ilmu Komunikasi Vol 14 No 1 (2022)
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v14i1.2461

Abstract

Gontor Islamic Boarding School is the largest modern Islamic boarding school in Indonesia. Even though it is touted as the number one Islamic boarding school, Gontor still communicates his institution on social media. This is interesting because so far, there has been an assumption that Islamic boarding schools are closed Islamic educational institutions and severely restrict access to information. Therefore, the problem raised in this study is how the analysis of the brand identity of the Gontor Islamic boarding school is displayed on the official Youtube account of the Gontor Islamic boarding school. The purpose of this study is to find out what brand identities are displayed, how to display them and whether each show that contains multiple brand identities also has high engagement. From the results of the analysis of the data obtained, it will be seen how the largest Islamic boarding school in Indonesia builds its brand identity on social media, especially Youtube. The results of this study are useful for other Islamic boarding schools, or other religious educational institutions to build institutional branding through social media, especially Youtube. It can also be an example of how religious education institutions can communicate themselves and how Islamic boarding schools can become part of the information society. The choice of brand identity or brand identity in the research theme of this Islamic boarding school, because not many have done professional branding in Islamic boarding schools. Showing an honest brand identity is the basic foundation in building a product brand. There are five elements of brand identity, namely place image (in the form of reputation), materiality, institutions (law, regulation, organization), relations (power, class, gender) and society and its culture (tradition, daily life). These five things are indicators in this study. Keywords: Islamic Boarding School, Brand Identity, Official Account, Youtube.
Komunikasi Keluarga Buruh Migran Indonesia: Hambatan dan Penyelesaian Daniel Susilo; Agus Baihaqi; Nurannafi Farni Syam Maela; Irmia Fitriyah
JIKE: Jurnal Ilmu Komunikasi Efek Vol 1 No 2 (2018): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v1i2.157

Abstract

Dalam sebuah perkawinan, pasangan suami istri tidak sedikit yang menjalani tanpa ada kebahagiaan. Di rumah tangganya, banyak yang penuh masalah dengan aneka sebab. Bahkan, perkawinan itu akhirnya berakhir dengan perpisahan atau perceraian. Pasangan suami istri dalam keluarga, perlu ada saling pengertian dan komunikasi yang baik. Hanya saja, yang sering kali muncul dan akhirnya menjadi persoalan serius dalam rumah tangga itu masalah ekonomi. Tuntutan akan kebutuhan dalam keluarga, memaksa setiap pasangan suami istri untuk bekerja. Keterbatasan lapangan pekerjaan yang ada, akhirnya memilih jalur pintas dengan menjadi tenaga kerja Indonesia (TKI) dengan bekerja di luar negeri, terutama perempuan yang sudah berkeluarga.
Komunikasi Politik Anggota Legislatif Perempuan di Kota Majalengka Nurannafi FSM
Inter Komunika Vol 3, No 1 (2018): Inter Komunika: Jurnal Komunikasi
Publisher : Sekolah Tinggi Ilmu Komunikasi Inter Studi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (416.26 KB) | DOI: 10.33376/ik.v3i1.147

Abstract

Political communication is considered as a process of conveying political messages from the political elite to the community. In return, the conveyed political message obtains the expected response such as the process of political decision-making in a democratic, transparent, and accountable. Political communication of women legislators in the policy has distinctive characteristics for each member. This is due to the cultural factors and party policy systems that are very influential on the carrier of women legislators. This study aims to determine the political communication of female legislators in the budget preparation policy of Community Empowerment, Women and Family Planning Board in Assembly at Majalengka Regency . The unit of analysis carried out in this research includes the communication of undertaken process related to communicators, the contents of messages that were conveyed, the media used, the communication objectives, as well as the preparation and formulation of strategies in the budgeting policy of the Community Empowerment, Women and Family Planning Board conducted by legislators of Majalengka Regency.
Co-Authors Aan Setiadarma Abror, Dhimam Achmad Syauqi Adha, Yusi Kesuma \ Adi Nugraha, Kevin Agus Baihaqi Alisha Febylania Amalo, Vicoas Trisula Bhakti Ana Yulia Haminingtyas Azka Mohammad Bob Wahyudin Cahyono, Muchamad Rudi Chen, Lu Hui Citra Rani Angga Riswari Damayanti, Tarisa Alfira Daniel Susilo Dedy Gunawan Dhimam Abror Dhimam Abror Dhimas Rizky Putra Aditya Didik Setiyawan Didik Sugeng Didik Sugeng Widiarto Djuraid, Dhimam Abror Drina Intyaswati Erri Kartika Purnama Putri Fajruddluha*, Mochamad Abdul Aziz Farida Farida Farida Farida Farida Farida Farida Farida, Farida Fitria Ayuningtyas Gumilar, Ade Hansdoko, Rahasdita Reo Harliantara Harliantara Harnanda Eko Rusdyawan Hele, Anindya Pertiwi Hele, Anindya Pertiwi Hendrawan Ikram Noor Kautsar Ilmi, Ahmad Zainal Indah Mutiara Nurjana Irmia Fitriyah Iwan Joko Prasetyo Iwan Joko Prasetyo Iwan Joko Prasetyo Joko Prasetyo, Iwan Junaedi, Ari Jusnita, Raden Ayu Erni M.Alfian Rosidi Anwar Maharani, Ananda Mardiatna, Pradana Tera Muhammad Amin Shihab Muhammad, Yuzril Fadhil Muhammadiyah Amin Musa Maliki Nadya Sukma Choirunnisa Nevrettia Christantyawati Nevrettia Christantyawati Nevrettia Christantywati Norhusin, David Paojan, Ahmad Pertiwi, Amalia Prasetyo, Iwan Joko Prihatiningsih, Witanti R. Ayu Erni Jusnita Rahmad Indra Prasetya Rahmad Vendi Redhiansyah Indra Pramana Redi Panuju Redi Panuju Redi Panuju, Redi Ridho Karim Amrullah Riduansyah Riduansyah Roy Bigwanto Sabrina Nurfauziyah Sanhari Prawiradiredja Sanusi Sasongko, Prio Sayyid Hafid Abdillah Setia Wardhani, Widya Desary Sigit Prayitno Yosep Siti Nursanti Slow, Ahmadi Sri Astutik SRI ASTUTIK Suntoro Suntoro Tayo, Yanti Tony S Soekrani Utamidewi, Wahyu Widianto, Didik Sugeng widiarto, Didik Sugeng Witanti Prihatiningsih Yenny Yenny Yenny Yenny Yohanes Jefrinus Bessy Yuzril Fadhil Muhammad Zaenal Abidin Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha Zulaikha, Zulaikha