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All Journal JURNAL KOMUNIKATIO Administratie: Jurnal Administrasi Publik
Hakanna, Hakanna
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Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI PUBLIC RELATIONS DALAM MENJAGA CORPORATE IMAGE DI PT PERTAMINA (PERSERO) MARKETING OPERATION REGION (MOR) III Hakanna, Hakanna; Ratnamulyani, Ike Atikah; Kusumadinata, Ali Alamsyah
JURNAL KOMUNIKATIO Vol. 4 No. 2 (2018): Jurnal Komunikatio 4 (2) 2018
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (694.182 KB) | DOI: 10.30997/jk.v4i2.1213

Abstract

Perkembangan bisnis yang begitu pesat membuat strategi yang ada tidak selalu akan  relavan terus mengahadapi tantangan bisnis yang semakin kompleks. Keberadaan humas sangat penting dalam sebuah organisasi dimana faktor-faktor penting dari keberadaan humas sebagai penyampai pesan dari perusahaan kepada masyarakat seperti yang diungkapkan. Public Relations suatu upaya komunikasi yang dilakukan secara terencana dan berkesinambungan dengan niat baik dalam rangka terciptanya suatu pengertian antara suatu perusahaan dengan public internal dan ekternal perusahaan,dan bahwa public relations juga suatu upaya dalam rangka mencapai tujuan-tujuan spesifik yang berlandaskan pada saling pengertian. Adapun tujuan penelitian adalah menjelaskan strategi public relations di Pertamina marketing operation region III dalam menjaga corporate image. Penelitian ini mengunakan metoda kualitatif.  Hasil penelitian yang dihasilkan yaitu bagaimana strategi public relations dalam menjaga corporate image di pertamina marketing operation region III yang dilakukan di unit kerja communication relations yaitu dengan media monitoring, menjaga nama baik perusahaan, menjaga hubungan baik dengan MUSPIDA.
KEPEMIMPINAN DALAM MEMBENTUK BUDAYA KERJA DI SEKRETARIAT JENDERAL KEMENTERIAN LINGKUNGAN HIDUP DAN KEHUTANAN Hakanna, Hakanna; Iskandar, Abubakar; Sudarsa, Agus Suarman
Administratie: Jurnal Administrasi Publik Vol. 3 No. 2 (2021): Administratie: Jurnal Administrasi Publik
Publisher : Universitas Djuanda

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Abstract

The Ministry of Environment and Forestry is innovative, the consequence is to have new ideas that are not yet known by the general public. Innovation is defined as a new method to improve the quality and quantity of a product and this is the focus of attention and improve its performance in the latest way. In a situation like this, a leader's role is needed in shaping his work culture. The objectives of the research are: To explain that transformational leadership styles can improve employee education; Analyzing transformational leadership styles can involve employees in skills training; Knowing the transformational leadership style implementing new ideas; Describe the transformational leadership style involving employees in various trainings. The research design is cross sectional using quantitative analysis. The population is all employees, while the sample is 30 people. Data was collected through questionnaires, and asked the respondents to answer them. Data were analyzed through dummy regression. The results showed that the correlation coefficient value was 0.731, meaning that it was very strong. The correlation coefficient value was 0.485, indicating that the relationship was not strong. The correlation coefficient value of 0.688 indicates that the relationship is not strong. The correlation coefficient value of 0.499 indicates a not strong relationship.
Co-Authors Abubakar Iskandar Agus Suarman Sudarsa Ali Alamsyah Kusumadinata Ratnamulyani, Ike Atikah