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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Proceeding of Undergraduate Conference on Literature, Linguistic, and Cultural Studies
Suwendri, Ni Made
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Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health

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PELATIHAN BAHASA INGGRIS KOMUNIKATIF UNTUK PENGATURAN PERJALANAN WISATA BAGI KARYAWAN PT. BALI SUNDARAM TRAVEL GIANYAR BALI Claria, Dewa Ayu Kadek; Rajistha, I Gusti Ngurah Adi; Suwendri, Ni Made
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2024): Volume 5 No. 4 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i4.33914

Abstract

Tingkah wisatawan yang meresahkan masyarakat di kawasan wisata Bali banyak diperbincangkan oleh berbagai media. Sejauh ini tindakan pencegahan yang dilakukan oleh pemerintah adalah dengan cara mengeluarkan peraturan Gubernur Bali dalam bentuk Surat Edaran (SE) Nomor 4 Tahun 2023 terkait tatanan baru bagi wisatawan selama berada di Bali. Sayangnya masih banyak wisatawan yang tidak mengetahui adanya peraturan tersebut. Berkaca pada perilaku wisatawan tersebut, maka PT. Bali Sundaram Travel mengambil tindakan secara aktif mensosialisasikan pada wisatawan terkait adanya adat dan istiadat yang harus dihormati dan dipatuhi selama berwisata yang tertuang dalam pengaturan perjalanan wisatawan. Berdasarkan survey awal yang dilakukan, PT. Bali Sundaram Travel belum maksimal melakukan sosialisasi terkait peraturan tersebut, tetapi telah berkomiten untuk mendukung kebijakan pemerintah untuk mengurangi pelanggaran norma oleh wisatawan. Pelatihan dilakukan dengan menitikberatkan pada penyampaian aturan budaya dalam bahasa Inggris yang harus dipatuhi dalam kunjungan di berbagai tempat wisata di Bali. Setelah dilakukannya pelatihan, dapat disimpulkan bahwa dalam melakukan pengaturan perjalanan wisata, staff PT. Bali Sundaram Travel telah memasukan informasi terkait peraturan yang berlaku untuk wisatawan selama di Bali baik secara lisan maupun tulisan.
Promotional Sentences Used by Bali Tourism Office and the Philippines Departement of Tourism: A Systemic Functional Linguistics Study Claria, Dewa Ayu Kadek; Susanthi, I Gusti Ayu Agung Dian; Suwendri, Ni Made
Proceeding of Conference on Literature, Linguistic, and Cultural Studies Vol. 5 No. 1 (2026): Proceeding of Conference on Literature, Linguistic, and Cultural Studies: ICONE
Publisher : Fakultas Ilmu Budaya Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/pcllcs.v5i1.6562

Abstract

The achievement of the Philippines in developing different destinations is an urgent concern for the advancement of tourism in Bali. Previous research showed that there was a shift in tourist interest from visiting beeches in Bali to the Philippines, raising high concerns about changes in global travel trends. The success is reflected from the selection of words by the Philippines to promote the beauty of its beaches through Instagram account. The effectiveness of using promotional sentences is also considered as an essential part of branding applied to the Instagram account of Bali Tourism Office. Therefore, this research aims to compare the effectiveness of promotional sentences on Instagram used by Bali and the Philippines Department of Tourism through Systemic Functional Linguistics (SFL) method. The results showed that Bali tourism office only had 3 posts related to beach element as a promotion. The Philippines Department of Tourism massively promoted the beaches in the past year with 37 posts in a year. A total of six processes in transitivity can be used to make promotional content more interesting. However, only material, mental, relational, behavioral, and existential processes were used in Instagram posts of the Philippines Department of Tourism’s Instagram account. These processes shaped the presentation of product by promotional messages, as well as the benefit and the included consumer.
Co-Authors Dewa Ayu Kadek Claria I Gusti Ayu Agung Dian Susanthi I Gusti Ngurah Adi Rajistha