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Arifin, Moch Zainul

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Author-ID : 1230215

Religion Decision Sciences, Operations Research & Management Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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LELAKI HARIMAU: WABAH EKSISTENSIAL SEBAGAI STRATEGI SIMBOLIS EKA KURNIAWAN Arifin, Moch Zainul
Aksara Vol 31, No 2 (2019): AKSARA, EDISI Desember 2019
Publisher : Balai Bahasa Bali

AbstrakPenelitian ini bertujuan untuk menelusuri strategi simbolis Eka Kurniawan dalam novel Lelaki Harimau. Pisau analisis yang digunakan dalam penelitian ini adalah teori Pierre Bourdieu yang mengasumsikan bahwa pengarang di dalam arena sastranya dipengaruhi modal dan habitus supaya dilabeli pengarang melalui strategi tertentu. Berangkat dari hal tersebut, bagaimana strategi Eka Kurniawan dalam novel Lelaki Harimau sehingga mampu memperoleh legitimasi di arena sastra Indonesia sekaligus mendapat nominasi di ajang arena sastra The Man Booker International Prize 2016. Hasil penelitian menunjukkan bahwa Eka mewabahkan eksistensinya melalui habitus dan akumulasi modal pengetahuan sastra yang luas. Hal itu dilakukan dalam upaya sebagai bentuk strategi simbolis Eka untuk mencanangkan posisinya sebagai penulis terlegitimasi spe sik dengan, dapat dikatakan, sebutan ?penulis pertama Indonesia yang masuk nominasi The Man Booker Prize?. Kata kunci: strategi, modal, habitus, Eka Kurniawan Abstract This paper tries to trace the symbolic strategy of Eka Kurniawan in the novel Lelaki Harimau. The analysis knife used in this study is Pierre Bourdieu?s theory which assumes that the author in the literary arena is in uenced by capital and habitus so that the writer is labeled through a certain strategy. Departing from this, how is Eka Kurniawan?s strategy in Lelaki Harimau so that it can gain legitimacy in the Indonesian literary arena at the same time being nominated in the literary arena of The Man Booker International Prize 2016? The results showed that Eka made her existance through habitus and extensive accumulation of literary knowledge capital. This was done in an effort as a form of Eka?s symbolic strategy to declare his position as legitimate writer with, it could be said, ?the title Indonesia?s rst writer who was nominated by The Man Booker Prize?. Keywords: strategy, modal, habitus, Eka Kurniawan

Strategi Pemasaran Aka Coffe Gresik di Era Pandemi Covid-19 Melalui Analisis SWOT Arifin, Moch Zainul; Desembrianita, Eva; Surianto, Moh Agung
Jurnal SENOPATI : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering Vol 2, No 2 (2021): Jurnal SENOPATI Vol.2 No.2
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.senopati.2021.v2i2.1519

Ketidakpastian kondisi bisnis diera pandemi covid-19 sangat berdampak pada pencapaian bisnis. Untuk itu, strategi pemasaran dengan pendekaktan analisis SWOT yang tepat sangat diperlukan untuk bertahan serta meningkatkan penjualan. Hasil penelitian ini menunjukkan strategi usaha yang cocok diterapkan pada Aka Coffe Gresik adalah dengan menggunakan strategi kekuatan yang dimiliki untuk mengatasi ancaman, 1) Menyediakan tempat yang nyaman dan bersih sesuai dengan protokol kesehatan yang berlaku namun tepat mengedepankan kualitas pelayanan maupun produk terbaik dengan menunjolkan rasa kopi khas hasil roasting blend, 2) Selalu melakukan riset untuk membuat produk baru maupun tipe pelayanan baru agar dapat berkembang dan meningkatkan daya saing, seperti dalam perubahan kemasan penyajian dengan perubahan varian cup plastik/kertas sekali pakai yang ramah lingkungan, 3) Menyempurnakan kualitas dan kuantitas konten yang di update dalam media sosial sebagai langkah digital marketing di era pandemi, 4) Perbaikan stok opname untuk mengurangi dampak dari kelangkaan dan melonjaknya bahan baku kopi dan 5) Melakukan evaluasi manajemen secara terjadwal dan berkelanjutan.Kata kunci: SWOT, warung kopi, pandemi covid-19

Membaca Repertoir Okky Madasari dalam Novel Maryam: Kajian Respon Estetik Wolfgang Iser Arifin, Moch Zainul
ESTETIK : Jurnal Bahasa Indonesia Vol. 2 No. 1 (2019)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Abstract: This paper tried to trace Okky Madasari’s repertoire in Maryam novel. Research analysis used Wolfgang Iser’s aesthetic response in his book The Act of Reading: A Theory of Aesthetic response (1987). The results showed that the accumulation of Okky's interview as a journalist about Ahmadiyya in Lombok had presented the Ahmadiyya socio-cultural problems in Lombok, and the old literary texts as background. Okky used social norms in the form of conflict of expulsion and burning of Ahmadiyya, while historical norms appear from year to year tragedies are displayed from 1999 to 2003. Cultural norms of Ahmadiyya must be married to fellow Ahmadis, and Ahmadis have their own mosques for their worship activities. The old literature that influenced it seemed to be Ronggeng Dukuh Paruk, Pulang novel, and Saksi Mata as well as the story of Maryam binti Imran. All of these elements build the meaning of the novel by Okky as a strategy to slip hopes, views, and criticisms of background reality to convey foreground that is intended to be addressed. Foreground that appears is Okky trying to reflect at the same time the contemplation of the tragedy for the tragedy that befell the Ahmadis in Lombok. So that the hope that appears is to voice justice, human rights and civilization better. Because Indonesian constitution becomes and protects every citizen's rights.Keywords: Repertoire, socio-cultural norms, history, old literature and foreground

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