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All Journal Ilomata International Journal of Social Science Jurnal Signal
Novianty, Siti Juhriah
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Religion Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Impact Analysis and Development of Collaborative Communication Models in Public Relations Programs for Mangrove Conservation Vincentius Varrel; Novianty, Siti Juhriah; Hanutama, Paundra
Ilomata International Journal of Social Science Vol. 5 No. 1 (2024): January
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijss.v5i1.1075

Abstract

Mangrove forests, as coastal ecosystems, play a crucial role in maintaining the sustainability of fishery resources and protecting shores from erosion and storms. However, mangrove degradation continues to escalate, primarily due to human activities such as shrimp pond expansion and uncontrolled logging. Public Relations programs can serve as effective tools to raise awareness and engage communities in mangrove conservation. Impact analysis and the development of a collaborative communication model are key to understanding the effectiveness of such programs. This research aims to analyze the impact of the Public Relations program on mangrove conservation and develop a more effective collaborative communication model. The focus is on understanding behavioral changes, community responses, and the program's contribution to the sustainability of the mangrove ecosystem. The research methodology employed is qualitative-descriptive with an impact analysis approach. Interviews with representatives from local communities, local governments, non-governmental organizations, and Public Relations practitioners were conducted to gather data. Content analysis was also performed on the program's communication materials. The research findings indicate that the Public Relations program has positively impacted the increase in community awareness and behavioral changes related to mangrove conservation. However, challenges persist concerning environmental uncertainties and the lack of participation from certain segments of the community. A collaborative communication model integrated with mangrove conservation theories, impact analysis, and community engagement proves essential for further improvement. The implications of this research reflect the importance of impact analysis and developing collaborative communication models in Public Relations programs for mangrove conservation. These findings underline that active collaboration with various stakeholders is key to ensuring the sustainability of mangrove ecosystems.
INNOVATION COMMUNICATION IN BUILDING A SUSTAINABLE BAMBOO CRAFT INDUSTRY TO FULFILL ASEAN PRIORITIES ECONOMIC DELIVERABLES: A CASE STUDY OF STUDIO DAPUR Ovaldo, Rafellino; Novianty, Siti Juhriah; Witono, Andika
JURNAL SIGNAL Vol 12 No 2 (2024): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Abstract

To communicate innovation is one of the main drivers of growth in the bamboo industry to be sustainable. Implementing innovative ideas into practice is a challenge, as every party such as production, designer and even stakeholders should have the same objectives for achieving the goals. Innovation communication is important to break the old paradigm and face new challenges, misunderstanding has to be reduced, in order for new products to be created. Moreover, it is one of the major catalysts behind new ideas and concepts taking root within an organization. Studio Dapur, a social enterprise, is working with the best bamboo artists to create a sustainable, mutual, and inclusive bamboo craft sector. This also supports Indonesia as the Chair of ASEAN 2023 where Indonesia wants to bring ASEAN into an area that has an important role for regional countries and the world, especially as a centre of economic growth, the engine of peace, and regional prosperity. To make this happen, three pillars of Priorities Economic  Deliverables have been developed. As a result, effective innovation communication plays a crucial role in breaking old paradigms, overcoming challenges, and fostering the creation of new bamboo products. By embracing innovative ideas and involving multiple stakeholders, Studio Dapur sets an example for the industry and contributes to the economic growth, peace, and regional prosperity envisioned by ASEAN.
Co-Authors Hanutama, Paundra Ovaldo, Rafellino Vincentius Varrel Witono, Andika