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Komunikasi Visual Dalam Relief Karmawibhangga Candi Borobudur Andry Hikari Damai; Theodorus Aries Bryan Nugraha Setiawan Kusuma; Andika Witono
JURNAL PANALUNGTIK Vol. 3 No. 2 (2020): Vol. 3 (2) 2020
Publisher : Kemendikbud

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24164/pnk.v3i2.44

Relief is a 3-dimensional work of art carved on a rock that is related to religious teachings, both Hindu and Buddhist. Relief is used to show religious lessons to followers, one of the relief is the Karmawibhangga relief found in Borobudur Temple which explains about karma law lessons using the community background at that time. This research will discuss the problem of depicting life in Karmawibhangga relief which can be a visual communication medium in the Mataram Kuno era. The purpose of this research was to determine the role of reliefs related to the values of social life and the values of the great traditions of the Karmawibhangga relief at Borobudur Temple. This study used a descriptive analysis method with primary data based on direct observation of the Karmawibhangga relief object at Borobudur Temple, and secondary data in the form of photos from a collection from the Borobudur Temple Conservation Center, as well as literature studies. In visual communication, aesthetics is a part that contains aspects of natural configuration so as to convey the message as a whole. Relief Karmawibhangga is a visual communication medium that depicts life in the ancient Mataram era.

Evaluasi Pada Pengelolaan, Pemanfaatan, Dan Pelestarian Cagar Budaya Berkelanjutan Pada Situs Majapahit, Trowulan Theodorus Aries Briyan Nugraha Setiawan Kusuma; Andika Witono; Andry Hikari Damai
JURNAL PANALUNGTIK Vol. 4 No. 1 (2021): Vol. 4(1) 2021
Publisher : Kemendikbud

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24164/pnk.v4i1.61

Archaeological remainin at Trowulan site, Mojokerto are one of the important assets in the world of Indonesia archaeology because it holds many valuable lessons from the past. Currently the Trowulan Site has not been able to show a big role for the wider community. This can be seen from the lack of awareness and socialization to the community. The problem raised in this study is how the implementation of management, utilization, and preservation is very necessary in establishing cooperation for the sustainability of archaeological remaining in heritage sites of the Majapahit Kingdom in Trowulan, Mojokerto. This study aims to see the implementation of the management, utilization, and preservation of the Majapahit Trowulan site as an archaeological site that has the potential to be developed. This study uses a descriptive analytic approach by observing the community around the Majapahit site in Trowulan. The data collection technique used a documentation study in the form of a map of the distribution of the Majapahit site in Trowulan and a literature study through previous research. The analysis used in this research is interactive analysis. The purpose of this study is to preserve the heritage sites of the Majapahit Kingdom by protecting the site such as rescue and security, zoning, maintenance and restoration for sustainable for generation to generation. These conservation efforts have been implemented but also still face a lot of obstacles such as human resources.

KOMUNIKASI ANTAR PRIBADI ANGGOTA KELUARGA PADA MAKAN MALAM (Studi Fenomenologi pada Public Speaker di Kota Banjarmasin) Andika Witono; Gita Ramadhan
Al-Kalam Jurnal Komunikasi, Manajemen dan Bisnis Vol 9, No 2 (2022): JULI : AL KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v9i2.6895

Komunikasi antarpribadi anggota keluarga di meja makan, merupakan penelitian yang mengkaji pembicaraan antar anggota keluarga ketika makan malam berlangsung. Pada saat itu, anggota keluarga yang terdiri ayah, ibu, ataupun orangtua wali bersama anak-anak berkumpul dan menyantap hidangan makan malam bersama. Komunikasi yang terjadi merupakan sarat makna pembelajaran hidup, sehingga anak-anak bertumbuh menjadi penuh percaya diri, merasa lebih bahagia karena pendapatnya didengar. Mereka bertumbuh menjadi Public Speaker, karena sejak kecil terlatih untuk mengemukakan pendapat di depan keluarganya. Penelitian ini dilakukan dikaji dengan metode kualitatif deskriptif dan menggunakan pendekatan fenomenologi dengan mewawancarai 3 (tiga) public speaker di Kota Banjarmasin, sebagai ibukota provinsi, warganya masih sempat melakukan makan malam bersama.

Strategi Komunikasi Humas DJP dalam Mengedukasi Perpajakan Pada Generasi Z Melalui Tiktok Elrica Alfreda; Andika Witono
Cakrawala Repositori IMWI Vol. 5 No. 2 (2022): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v5i2.141

Humas Direktorat Jenderal Pajak (DJP) berperan dalam mengedukasi perpajakan untuk meningkatkan kesadaran perpajakan masyarakat yang tergolong rendah. Humas DJP pun menggunakan TikTok untuk mengedukasi perpajakan kepada Generasi Z selaku calon pembayar pajak. Meskipun TikTok @DitjenPajakRI sempat populer, namun kesuksesan tersebut tidak mampu bertahan lama karena algoritma TikTok yang rumit sehingga berdampak terhadap tingkat engagement. Maka, pemanfaatan TikTok membutuhkan strategi komunikasi khusus. Penelitian ini bertujuan untuk mendeskripsikan strategi komunikasi Humas DJP dalam mengedukasi perpajakan pada Generasi Z melalui TikTok. Penelitian ini menggunakan metode kualitatif deskriptif serta teknik pengumpulan data wawancara dan dokumentasi. Hasil penelitian ini menunjukkan bahwa Humas DJP telah menerapkan strategi komunikasi secara tepat dengan mengunggah konten berdurasi singkat serta menggunakan bahasa ringan dan tidak baku. Selain itu, Humas DJP juga tepat dalam menyebarkan konten dengan tema yang sesuai dengan tugas dan fungsi DJP serta konten dengan emosi positif. Akan tetapi, masih terdapat beberapa strategi komunikasi yang belum dilakukan secara tepat dan dapat diperbaiki Humas DJP. Misalnya, Humas DJP disarankan memperhatikan safe zone TikTok serta menyesuaikan penulisan caption sesuai kelengkapan informasi video. Serta, Humas DJP disarankan memilih musik commercial use di TikTok dan mengurangi keberagaman jenis video agar terdapat content creator yang muncul konsisten.

Lark: As a Medium of Interpersonal Communication for TNS Employees to Manage Work Stress Amidst the Covid-19 Pandemic Pratiwi, Gebby Septia Akhdev; Witono, Andika
Journal of Communication and Public Relations Vol. 3 No. 1 (2024): Journal of Communication & Public Relations
Publisher : LSPR Institute of Communication & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/105003120244

Working from home (WFH) during the community activity restrictions period (PPKM), such as those imposed by Indonesia’s government, leaves employees with little choice in dealing with work stress. Lark is a collaborative working media tool, during work from home all communication in TNS department took place in Lark. This study's importance is to see how Lark basically a formal working media tool can form an interpersonal communication between woman employees that help them to manage work stress during WFH and PPKM period. Since the trend of working from home is likely to continue even after pandemic, this research provides contribution and information related to communication tools and work from home consequences. The theory for this research is Computer-mediated Communication and Social Information Processing Theory (SIPT). This research method employs a qualitative approach through participant observation, in-depth interviews, and library study. This study finds that implementing WFH during the Covid-19 period resulted in heightened work stress among female employees in TNS Department. It was observed that sharing work-related burdens with coworkers proved to be effective in reducing work stress. Interestingly, sharing with a coworker was considered more beneficial than sharing with a spouse or family. Lark application which serves as a working media tool turns out can facilitate interpersonal communication among female employees. The application's instant messenger, phone call, and expressive emoji make it convenient for employees to share their concerns and stress, as compared to using video conferences.

Strategi Komunikasi Humas DJP dalam Mengedukasi Perpajakan Pada Generasi Z Melalui Tiktok Elrica Alfreda; Andika Witono
Cakrawala Repositori IMWI Vol. 5 No. 2 (2022): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v5i2.141

Humas Direktorat Jenderal Pajak (DJP) berperan dalam mengedukasi perpajakan untuk meningkatkan kesadaran perpajakan masyarakat yang tergolong rendah. Humas DJP pun menggunakan TikTok untuk mengedukasi perpajakan kepada Generasi Z selaku calon pembayar pajak. Meskipun TikTok @DitjenPajakRI sempat populer, namun kesuksesan tersebut tidak mampu bertahan lama karena algoritma TikTok yang rumit sehingga berdampak terhadap tingkat engagement. Maka, pemanfaatan TikTok membutuhkan strategi komunikasi khusus. Penelitian ini bertujuan untuk mendeskripsikan strategi komunikasi Humas DJP dalam mengedukasi perpajakan pada Generasi Z melalui TikTok. Penelitian ini menggunakan metode kualitatif deskriptif serta teknik pengumpulan data wawancara dan dokumentasi. Hasil penelitian ini menunjukkan bahwa Humas DJP telah menerapkan strategi komunikasi secara tepat dengan mengunggah konten berdurasi singkat serta menggunakan bahasa ringan dan tidak baku. Selain itu, Humas DJP juga tepat dalam menyebarkan konten dengan tema yang sesuai dengan tugas dan fungsi DJP serta konten dengan emosi positif. Akan tetapi, masih terdapat beberapa strategi komunikasi yang belum dilakukan secara tepat dan dapat diperbaiki Humas DJP. Misalnya, Humas DJP disarankan memperhatikan safe zone TikTok serta menyesuaikan penulisan caption sesuai kelengkapan informasi video. Serta, Humas DJP disarankan memilih musik commercial use di TikTok dan mengurangi keberagaman jenis video agar terdapat content creator yang muncul konsisten.

PERSONAL BRANDING ANALYSIS MUHAMMAD ZHARIF DARY KURAHMAN ON TIKTOK ACCOUNT @zharif.dk AS HEALTHY LIFESTYLE INFLUENCER Ratu Maziatul Hikmah; Andika Witono; Agatha Amalia Putri
JURNAL SIGNAL Vol 13 No 1 (2025): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar

Personal branding is the process of showcasing an individual's unique skills, personality, and character to build a distinctive and recognizable identity. This concept applies not only to products or services but can also be utilized by individuals as a means to influence public perception and shape the desired image of themselves. The primary goal of personal branding is to create an authentic and relevant impression that can be recognized and remembered by others. This research aims to deeply examine the personal branding of Muhammad Zharif Dary Kurahman as a health lifestyle influencer through his TikTok account, @zharif.dk. Utilizing a descriptive qualitative methodology, this study analyzes Zharif's branding strategies based on the eight laws of personal branding proposed by Peter Montoya (The Eight Laws of Personal Branding). Data was gathered through primary sources, including observations and in-depth interviews, while supporting data was obtained from relevant literature, journals, and articles. The findings reveal that Zharif has successfully established himself as an influencer in the fields of bodybuilding and healthy living. Additionally, his empathetic personality is reflected in content that emphasizes social responsibility. Based on the research results, it is recommended that Zharif maintain greater consistency in showcasing the elements of his personal branding, particularly in terms of perseverance and content sustainability. This consistency will strengthen his identity as an influencer, making it easier for audiences to remember and relate to him.

Analysis of Laneige Marketing Communication Strategy on Tokopedia and Shopee Jenniefer, Jenniefer; Witono, Andika
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 5 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i5.1058

The current state of internet access has proven to have apparent beneficial impact across a wide range of sectors, particularly in the e-commerce scene. Laneige, a leading cosmetics brand, effectively employs the digital landscape to broaden its market reach via e-commerce sites such as, Tokopedia and Shopee. Through qualitative descriptive analysis, reveales that Laneige effectively develop its brand image and boost sales performance by systematically adapting marketing strategies to each platform's unique qualities. This strategic alignment is achieved by thorough execution of the 4P framework (Product, Price, Place, Promotion). The results show that through the Shopee platform, Laneige has leading sales numbers when compared to sales numbers on Tokopedia. On Shopee, Laneige targets consumers with attractive visuals, short videos that are informative, a comprehensive description in the description column, and competitive prices. In addition, the use of the "Shopee Mall" feature and strong promotions also add more value in contributing to their success in selling their products through this platform. Laneige's success through the Shopee platform shows the use of effective communication strategies in understanding the characteristics of the platform and its users. The right marketing method, supported by a good promotional strategy, is able to strengthen the brand image and sales success of Laneige products in the e-commerce market.

HEALTHCARE COMMUNICATION OF 3D VISUAL TEETH OF PLAWANGAN SITE’S EARLY HUMAN SKULL Damai, Andry Hikari; Witono, Andika; Larassati, Ratih
JURNAL SIGNAL Vol 12 No 1 (2024): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar

Communication is part of the development of information technology for cultural health. The development of communication, such as visual communication with digitization, has rapidly discovered health issues from the history of humankind. Digitizing archaeological remains in 3 dimensions is a new technology, one of which is the model of an early human skull at the Plawangan Site. The 3-dimensional shape of the early human skull model at the Plawangan site shows pathological articulations in minor shapes, especially on the teeth, which can explain health status information. This study aims to describe the communication that can be conveyed through visual communication of the dental health status of early humans at the Plawangan Site. The research method used was descriptive qualitative with a constructivist paradigm and a 3-dimensional observational data collection technique using early human teeth at the Plawangan Site. The data analysis technique used is qualitative analysis and macroscopic analysis. From the teeth of early humans from the Plawangan Site, it can be shown that communication phenomena about maritime and agricultural activities impact dental health and are indications of dental disease. The need for survival, processed food, and limited assistive devices caused tooth decay, and molluscs and rice also indicated dietary patterns that affected the dental health of early humans at the Plawangan Site during their lifetime. Keywords: Early human teeth, Pathology, Plawangan Site, 3D visual communication, dental health

INNOVATION COMMUNICATION IN BUILDING A SUSTAINABLE BAMBOO CRAFT INDUSTRY TO FULFILL ASEAN PRIORITIES ECONOMIC DELIVERABLES: A CASE STUDY OF STUDIO DAPUR Ovaldo, Rafellino; Novianty, Siti Juhriah; Witono, Andika
JURNAL SIGNAL Vol 12 No 2 (2024): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar

To communicate innovation is one of the main drivers of growth in the bamboo industry to be sustainable. Implementing innovative ideas into practice is a challenge, as every party such as production, designer and even stakeholders should have the same objectives for achieving the goals. Innovation communication is important to break the old paradigm and face new challenges, misunderstanding has to be reduced, in order for new products to be created. Moreover, it is one of the major catalysts behind new ideas and concepts taking root within an organization. Studio Dapur, a social enterprise, is working with the best bamboo artists to create a sustainable, mutual, and inclusive bamboo craft sector. This also supports Indonesia as the Chair of ASEAN 2023 where Indonesia wants to bring ASEAN into an area that has an important role for regional countries and the world, especially as a centre of economic growth, the engine of peace, and regional prosperity. To make this happen, three pillars of Priorities Economic Deliverables have been developed. As a result, effective innovation communication plays a crucial role in breaking old paradigms, overcoming challenges, and fostering the creation of new bamboo products. By embracing innovative ideas and involving multiple stakeholders, Studio Dapur sets an example for the industry and contributes to the economic growth, peace, and regional prosperity envisioned by ASEAN.

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