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All Journal Technomedia Journal Aptisi Transactions on Technopreneurship (ATT)
Zahruddin, Muhamad
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Perancangan Sistem Informasi Korespondensi Berbasis Website Pada Kantor Pertanahan Kota Tangerang Kurniawan, Rano; Zahruddin, Muhamad; Shintia, Mira
Technomedia Journal Vol 4 No 1 Agustus (2019): Technomedia Journal
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (671.506 KB) | DOI: 10.33050/tmj.v4i1.911

Abstract

Every organization, be it an organization in the community, company or organization in the government environment, conducts activities or correspondence activities with each of its stakeholders. Correspondence activity is a communication activity that occurs between the organization and its stakeholders. Of course, this correspondence activity aims to ensure that the ongoing correspondence process can proceed as planned accordingly. The same is true of what happened at the Tangerang city land office. However, the correspondence system applied at the Tangerang city land office at this time, especially incoming mail, is still not integrated and computerized in terms of data storage, inputting, searching, and printing of disposition sheets and reports every month. This of course results in a process of inputting and reporting that requires relatively long time. So by doing this research, a correspondence information system design was made at the Tangerang city land office and the stages. The method used in this research is object oriented analysis and design. The programming language used in this study is with PHP and MySQL as the database and testing the system using black box testing. The results of this study are in the form of an information system design consisting of incoming letter input, disposition of the letter according to purpose, receipt of the letter by the intended person and the form of reporting. With the creation of a correspondence information system at the Tangerang city land office, it is expected to minimize the occurrence of errors during the data collection process, storage, data search and report generation that does not take a long time and is able to display report results in accordance with existing data. This correspondence information system can be presented to support and improve the performance of staff and other employees who are directly involved in it. Keywords: Designing, Information Systems, Correspondence, Inbox, Tangerang City Land Office.
Implementation Technology for Development of a Brand Communication in Company PT. XYZ Nasution , Iskandar Mustofa; Bintaro, B.P. Kusumo; Kesumawati, Christien Setiya; Zahruddin, Muhamad; Nabila, Efa Ayu
Aptisi Transactions On Technopreneurship (ATT) Vol 4 No 1 (2022): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v4i1.213

Abstract

The study was conducted at Catering Service Company. The high competition of catering business requires the right brand communication strategy to communicate the uniqueness of the catering product in order to increase brand awareness. The purpose of this study is to define the right brand communication strategy by identifying external and internal factors, performing SWOT analysis, define segmentation, targeting and brand positioning. The research approach used is a qualitative and descriptive method with data collection using interviews and document studies. The results of the study shows that some competencies possessed by the company can be used as long-term competitive advantage. While other competencies are competitive equality because they also owned by competitors. These competitiveness should be communicated well to the target customers.   Conclusion, Type of business for The Catering Company is Business to Business (B2B) for catering services to industrial (factory), training centers and events, and Business to Consumer (B2C) for wedding catering services. Marketing activities that will be carried out are integrated marketing communication (IMC) through Above the Line (ATL), Below the Line (BTL) and Through the Line (TTL). Brand Communication should be done with more focus and consistent, as well as need dedicated team to perform brand communication.
Co-Authors Bintaro, B.P. Kusumo Kesumawati, Christien Setiya Kurniawan, Rano Nabila, Efa Ayu Nasution , Iskandar Mustofa Shintia, Mira