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All Journal Aptisi Transactions on Technopreneurship (ATT) ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Nabila, Efa Ayu
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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RETRACTED (ditarik) : Science Literacy in Early Childhood: Development of Learning Programs in the Classroom Choiriyah; Lutfiani, Ninda; Khoirunisa, Alfiah; Faturahman, Adam; Nabila, Efa Ayu
Aptisi Transactions On Technopreneurship (ATT) Vol 3 No 2 (2021): September
Publisher : Pandawan

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Abstract

Following rigorous, careful concerns and communication between the publisher and the authors of the article published in Aptisi Transactions on Technopreneurship to article entitled “Science Literacy in Early Childhood: Development of Learning Programs in the Classroom” Vol 3, No 2, pp. 30-36, September 2021. This paper has been withdrawn at the request of the author and has been retracted. The article contained redundant material, the author has informed the editor that the paper was published in the Indonesian Journal of Early Childhood Education Studies, 10(2), pp. 136-142. The publisher apologizes to the authors and readers for the error and any inconvenience caused.
Implementation Technology for Development of a Brand Communication in Company PT. XYZ Nasution , Iskandar Mustofa; Bintaro, B.P. Kusumo; Kesumawati, Christien Setiya; Zahruddin, Muhamad; Nabila, Efa Ayu
Aptisi Transactions On Technopreneurship (ATT) Vol 4 No 1 (2022): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v4i1.213

Abstract

The study was conducted at Catering Service Company. The high competition of catering business requires the right brand communication strategy to communicate the uniqueness of the catering product in order to increase brand awareness. The purpose of this study is to define the right brand communication strategy by identifying external and internal factors, performing SWOT analysis, define segmentation, targeting and brand positioning. The research approach used is a qualitative and descriptive method with data collection using interviews and document studies. The results of the study shows that some competencies possessed by the company can be used as long-term competitive advantage. While other competencies are competitive equality because they also owned by competitors. These competitiveness should be communicated well to the target customers.   Conclusion, Type of business for The Catering Company is Business to Business (B2B) for catering services to industrial (factory), training centers and events, and Business to Consumer (B2C) for wedding catering services. Marketing activities that will be carried out are integrated marketing communication (IMC) through Above the Line (ATL), Below the Line (BTL) and Through the Line (TTL). Brand Communication should be done with more focus and consistent, as well as need dedicated team to perform brand communication.
Digitalization of Financial Literacy and Social Media as a Sustainable Economic Strategy in Food & Beverages: Digitalisasi Literasi Keuangan dan Media Sosial sebagai Strategi Ekonomi Berkelanjutan pada Food & Beverages Hamdan, Hamdan; Nabila, Efa Ayu; Gunawan, Reyhan Algiffary; Valentie, Ajeng Putri; Perez, Carlos
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1229

Abstract

The digitalization of financial literacy is a crucial foundation for strengthening the resilience and economic sustainability of the Micro, Small, and Medium Enterprises (MSMEs) sector, particularly in the dynamic and competitive food and beverage industry. This study aims to analyze the role of creative communication strategies, brand personality, and digital marketing engagement in encouraging the optimization of interactive social media and the utilization of user-generated content as instruments for improving MSME financial literacy. Using quantitative methods and a Structural Equation Modeling (SEM) approach based on SmartPLS software, this study involved 150 MSMEs in the food and beverage sector across Indonesia. The results show that creative communication strategies and brand personality have a significant influence on digital marketing engagement, which in turn encourages social media use and consumer participation in producing educational content. These findings confirm that the digitalization of financial literacy through digital platforms not only improves financial understanding but also strengthens MSME businesses position in a sustainable digital economy ecosystem. This study provides strategic implications for MSMEs, policymakers, and other stakeholders in developing social media-based financial literacy models relevant to the characteristics of the food and beverage sector.
Co-Authors Bintaro, B.P. Kusumo Choiriyah Faturahman, Adam Gunawan, Reyhan Algiffary Hamdan Hamdan Kesumawati, Christien Setiya Khoirunisa, Alfiah Nasution , Iskandar Mustofa Ninda Lutfiani Pérez, Carlos Valentie, Ajeng Putri Zahruddin, Muhamad