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All Journal Aptisi Transactions on Management Aptisi Transactions on Technopreneurship (ATT) ADI Bisnis Digital Interdisiplin (ABDI Jurnal) IAIC Transactions on Sustainable Digital Innovation (ITSDI)
Nabila, Efa Ayu
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Library & Information Science Materials Science & Nanotechnology Social Sciences

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RETRACTED (ditarik) : Science Literacy in Early Childhood: Development of Learning Programs in the Classroom Choiriyah; Lutfiani, Ninda; Khoirunisa, Alfiah; Faturahman, Adam; Nabila, Efa Ayu
Aptisi Transactions On Technopreneurship (ATT) Vol 3 No 2 (2021): September
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Following rigorous, careful concerns and communication between the publisher and the authors of the article published in Aptisi Transactions on Technopreneurship to article entitled “Science Literacy in Early Childhood: Development of Learning Programs in the Classroom” Vol 3, No 2, pp. 30-36, September 2021. This paper has been withdrawn at the request of the author and has been retracted. The article contained redundant material, the author has informed the editor that the paper was published in the Indonesian Journal of Early Childhood Education Studies, 10(2), pp. 136-142. The publisher apologizes to the authors and readers for the error and any inconvenience caused.
Implementation Technology for Development of a Brand Communication in Company PT. XYZ Nasution , Iskandar Mustofa; Bintaro, B.P. Kusumo; Kesumawati, Christien Setiya; Zahruddin, Muhamad; Nabila, Efa Ayu
Aptisi Transactions On Technopreneurship (ATT) Vol 4 No 1 (2022): March
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v4i1.213

Abstract

The study was conducted at Catering Service Company. The high competition of catering business requires the right brand communication strategy to communicate the uniqueness of the catering product in order to increase brand awareness. The purpose of this study is to define the right brand communication strategy by identifying external and internal factors, performing SWOT analysis, define segmentation, targeting and brand positioning. The research approach used is a qualitative and descriptive method with data collection using interviews and document studies. The results of the study shows that some competencies possessed by the company can be used as long-term competitive advantage. While other competencies are competitive equality because they also owned by competitors. These competitiveness should be communicated well to the target customers.   Conclusion, Type of business for The Catering Company is Business to Business (B2B) for catering services to industrial (factory), training centers and events, and Business to Consumer (B2C) for wedding catering services. Marketing activities that will be carried out are integrated marketing communication (IMC) through Above the Line (ATL), Below the Line (BTL) and Through the Line (TTL). Brand Communication should be done with more focus and consistent, as well as need dedicated team to perform brand communication.
Digitalization of Financial Literacy and Social Media as a Sustainable Economic Strategy in Food & Beverages: Digitalisasi Literasi Keuangan dan Media Sosial sebagai Strategi Ekonomi Berkelanjutan pada Food & Beverages Hamdan, Hamdan; Nabila, Efa Ayu; Gunawan, Reyhan Algiffary; Valentie, Ajeng Putri; Perez, Carlos
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1229

Abstract

The digitalization of financial literacy is a crucial foundation for strengthening the resilience and economic sustainability of the Micro, Small, and Medium Enterprises (MSMEs) sector, particularly in the dynamic and competitive food and beverage industry. This study aims to analyze the role of creative communication strategies, brand personality, and digital marketing engagement in encouraging the optimization of interactive social media and the utilization of user-generated content as instruments for improving MSME financial literacy. Using quantitative methods and a Structural Equation Modeling (SEM) approach based on SmartPLS software, this study involved 150 MSMEs in the food and beverage sector across Indonesia. The results show that creative communication strategies and brand personality have a significant influence on digital marketing engagement, which in turn encourages social media use and consumer participation in producing educational content. These findings confirm that the digitalization of financial literacy through digital platforms not only improves financial understanding but also strengthens MSME businesses position in a sustainable digital economy ecosystem. This study provides strategic implications for MSMEs, policymakers, and other stakeholders in developing social media-based financial literacy models relevant to the characteristics of the food and beverage sector.
Utilization of Blockchain Technology for Management E-Certificate Open Journal System Agustin, Farida; Aini, Qurotul; Khoirunisa, Alfiah; Nabila, Efa Ayu
APTISI Transactions on Management (ATM) Vol 4 No 2 (2020): ATM (APTISI Transactions on Management)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (563.882 KB) | DOI: 10.33050/atm.v4i2.1293

Abstract

The application of blockchain technology in e-certificates in the open journal system is needed to validate and distribute managed e-certificates in each journal issue. With tools in the form of conceptualized and managed blockcerts allows users to use and verify the authenticity of e-certificates that are closely linked to the blockchain. Observation on the open journal system and applied blockchain tools in the form of blockcerts as a place to issue e-certificates with guaranteed security so that e-certificates are verified as well as managed data. Issuance of e-certificates is still considered unsafe because it can be easily forged. Specifically, this study produced two benefits, namely: (1) Issuance of e-certificates in an open journal system is more verified, data is managed and there will not be duplications or even falsification of e-certificates. (2) The reputation of the open journal system is better with a sense of trust. This research uses library study method by implementing e-certificate in an open journal system with blockchain technology tools such as blockcerts. In order that the results of the e-certificate issuance go well and to avoid any crime that threatens the authenticity of the e-certificate, this blockchain is used to guarantee that the e-certificate is safe and not easily falsified, duplicated or even easily replaced by those not granted access rights. By using blockchain technology, the data collected will be well managed and not easily falsified.
Analysis of the Effect of Quality, Service Price and Satisfaction on Patients and Their Impact on Visits to Exclusive Dental Clinics in South Jakarta Pamungkas, Aji Gempur; Suharko, Arief; Apriani, Desy; Jawahir; Nabila, Efa Ayu
APTISI Transactions on Management (ATM) Vol 7 No 1 (2023): ATM (APTISI Transactions on Management: January )
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v7i1.1747

Abstract

The low rate of repeat visits in exclusive dental clinics is an interesting problem to study. From the available data, as well as interviews with several owners of exclusive dental clinics in cities of Jakarta, Surabaya, Samarinda and Banjarmasin in Indonesia as well as from the initial observations at exclusive dental clinics in South Jakarta, we found that the rate of repeat visits for existing patients was much lower than for new patients. From previous studies, it was also found that patient visits to the dental clinic were very low. This was influenced by the low level of patient satisfaction with the dental clinic. Their article mentions that retaining existing patients who make repeat visits at health clinics is about five times more profitable than serving new patients. This study aims to determine the effect of quality, service price and patient satisfaction on patient loyalty which influences patients to make repeat visits to exclusive dental clinics in South Jakarta, Indonesia. The subjects of this study were patients who had made at least two visits to the same exclusive dental clinics in South Jakarta, as well as patients who had previously visited other exclusive dental clinics. In this study, the approach used is a quantitative approach, and the type of data used in this study uses quantitative data in the form of questionnaire tabulations and qualitative data in the form of the research object general observations. We collect primary data through respondents' answers to questionnaires and secondary data sources through information on the population of DKI Jakarta Selatan and the characteristics of the middle-upper economic community.
AI Based Drones for Security Concerns in Smart Cities Rawat, Bhupesh; Apriani, Desy; Permadi, Nur Ihsan; Nabila, Efa Ayu; Bist, Ankur Singh
APTISI Transactions on Management (ATM) Vol 7 No 2 (2023): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v7i2.1834

Abstract

The concept of a smart city has attracted the attention of all corners of the world. It updated with new technologies like AI, Blockchain, IoT, Drones, and many other things. Security in big cities is one of the main concerns, and everyone wants to feel safe 24/7 in every activity they do. In this paper, our research aims to highlight the use and importance of drones for intelligent city management, especially in the context of security. The drone security management flow is explained using the methods and technical details. This is followed by discussion on security concern in cities and how it is dealt with AI based drones.  In the conclusion section, it is discussed how emerging technology such as blockchain can help improve the management of smart cities. The use of drones supports the intelligent city concept with all its advantages in regional monitoring. Concept of smart cities is catching attention across the globe and it’s important as per context of emerging economies. In this paper, we discussed about the use of emerging technologies to make it possible. AI, Blockchain and Drone technologies are playing important role. Their significance and attention by researchers in exploring possibilities is shown in this paper. This paper will be very useful for researchers and engineers working in the same domain.
Artificial Intelligence Robots And Revolutionizing Society In Terms Of Technology, Innovation, Work And Power Nabila, Efa Ayu; Santoso, Sugeng; Muhtadi, Yudi; Tjahjono, Budi
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 3 No 1 (2021): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v3i1.526

Abstract

In what ways do recent advances in robotics and artificial intelligence signal a historic economic and social transformation? This study presents a critical assessment of the subject, critiques many of the ongoing debates of technical determinism, and reframes the issues involved within a political-economic and social framework. It focuses on technological innovation's economic, political, and historical processes and their implications for employment and financial restructuring, mediated by sovereign and discursive authorities. Several epistemological and empirical issues with a transformational viewpoint are noted, and alternative views are suggested to highlight the complexity and ambiguity surrounding current and future trends. Robotics entered when the industrial revolution had many significant changes for humans. Efficiency is increased to produce various productive things. This paper uses a literature study as a method. The results of his discussion on Revolutionizing Society In Terms Of Technology, Innovation, Work And Power of Robotics.
Evaluating Cost Performance and Unit Rate Optimization in Surface Maintenance Operation (SMO) Earthwork Service Contracts Alexander, Alexander; Pontan, Darmawan; Nabila, Efa Ayu; Sanbella, Lunatari
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 7 No 1 (2025): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v7i1.705

Abstract

The Surface Maintenance Operation (SMO) Construction Services Work Unit Rate Earthwork (WUR EW) project in the Rokan Block, Indonesia, utilizes a unit price contract model with hypothetical volumes. This contractual model transfers the risk of uncertain work quantities from the project owner to the contractor. This study aims to analyze the characteristics of this contract and formulate a secure strategy for preparing bidding prices and managing construction costs. The research employed a quantitative analysis of historical data from two work packages (Package 3 and Mitigation Package 3). The analysis was conducted through the calculation of Key Performance Indicators (KPIs) such as the Cost Performance Index (CPI) and Budget Variance (BV), as well as Cost and Quantity Variance Analysis per work item. The results indicate that both projects achieved excellent cost performance, exceeding the planned profit targets (Realized CPI > Planned CPI). The most effective strategy was to set a high profit percentage on the top 10 Earthwork & Civil items (the Pareto items), which experienced significant volume increases and were the main drivers of the total profit growth.
Co-Authors Alexander Alexander, Alexander Bintaro, B.P. Kusumo Bist, Ankur Singh BUDI TJAHJONO Choiriyah Desy Apriani Farida Agustin, Farida Faturahman, Adam Gunawan, Reyhan Algiffary Hamdan Hamdan Jawahir Kesumawati, Christien Setiya Khoirunisa, Alfiah Muhtadi, Yudi Nasution , Iskandar Mustofa Ninda Lutfiani Pamungkas, Aji Gempur Pérez, Carlos Permadi, Nur Ihsan Pontan, Darmawan Qurotul Aini Rawat, Bhupesh Sanbella, Lunatari Sugeng Santoso Suharko, Arief Valentie, Ajeng Putri Zahruddin, Muhamad