Garuda - Garba Rujukan Digital

Mengevaluasi Efektivitas Promosi UKM Al Huda Menggunakan Social Media Analytic Niazi, Hakam Ali; Oktaviani, Retno Fuji; Dewi, Yesi Puspita
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i1.4240

Purpose: This research aims to evaluate how well social media platforms and their analytics tools contribute to the success of marketing efforts in expanding the reach and sales of UKM Al Huda. Methodology/approach: The study was conducted at the location of UKM Al Huda, utilizing social media analytics tools such as Google Analytics, and Instagram Insights. Data collection methods included online surveys and reviews of social media performance, which helped in analyzing the effectiveness of the promotional strategies based on the collected data. Results/findings: The findings of this study indicate that social media analysis significantly increases the visibility of Al Huda SME products. This in turn leads to increased customer engagement and improved sales performance, highlighting the positive impact of social media marketing on business. Based on the pre-test results, an 80% increase in participants' abilities was obtained from the participants' abilities before participating in the Social Media Analysis training. Conclusion: Pelatihan UKM Al Huda berhasil meningkatkan pemahaman strategi pemasaran digital, pemanfaatan media sosial, dan analitik. Evaluasi menunjukkan peningkatan keterampilan anggota dalam memasarkan produk secara online. Keberlanjutan program diharapkan mendorong perluasan pasar dan peningkatan penjualan. Limitations: The study is limited by a relatively short observation period and the reliance on available social media data, which may not fully represent the entirety of UKM Al Huda's marketing efforts. Contribution: This study contributes to the field of digital marketing by providing valuable insights into the impact of social media analytics on small and medium-sized enterprises (SMEs).

The IMPLEMENTASI ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM) PADA PRAKTIK MANDIRI BIDAN ERNAWATI Maharani Siti Aulieza; Agus Umar Hamdani; Yesi Puspita Dewi
Jurnal Ticom: Technology of Information and Communication Vol 14 No 1 (2025): Jurnal Ticom-September 2025
Publisher : Asosiasi Pendidikan Tinggi Informatika dan Komputer Provinsi DKI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70309/ticom.v14i1.165

Praktik Mandiri Bidan Ernawati, yang telah melayani komunitas setempat selama bertahun-tahun, memahami pentingnya membangun hubungan kuat dengan pasien. Layanan kesehatan ibu dan anak yang diberikan mencakup pemeriksaan kehamilan, persalinan, hingga perawatan pasca melahirkan. Untuk terus mengembangkan layanan, praktik ini perlu menerapkan Electronic Customer Relationship Management (E-CRM) guna meningkatkan hubungan dengan pasien dan loyalitas mereka. Saat ini, beberapa masalah operasional mempengaruhi kualitas layanan, termasuk fitur appointment yang belum tersedia secara online, menyebabkan pasien harus menunggu lama dan tidak bisa mengakses layanan kapan pun. Selain itu, belum ada wadah untuk kritik dan saran pasien, menyulitkan pemantauan kepuasan pasien dan pemeliharaan hubungan baik. Komunikasi terkait jadwal kunjungan ulang juga kurang efektif, sering membuat pasien lupa melakukan kontrol perawatan. Dengan menerapkan E-CRM, Praktik Mandiri Bidan Ernawati dapat mengatasi masalah ini, meningkatkan efisiensi operasional, dan memberikan layanan yang lebih responsif. Tujuannya adalah meningkatkan pertumbuhan jangka panjang dan profitabilitas praktik melalui pemahaman yang lebih baik tentang kebiasaan pasien serta menciptakan kolaborasi yang saling menguntungkan. Penelitian ini menggunakan metode pengumpulan data melalui observasi langsung, wawancara, dan dokumentasi. Sistem E-CRM yang dibuat menggunakan bahasa pemrograman Hypertext Preprocessor (PHP) dan database MySQL. Berdasarkan kondisi tersebut, Praktik Mandiri Bidan Ernawati membutuhkan sistem yang dapat mendukung proses bisnis dan meningkatkan kualitas layanan kepada pasien melalui penerapan strategi Electronic Customer Relationship Management (E-CRM). Dengan E-CRM, pasien dapat membuat janji secara online tanpa harus menunggu respon yang lama dari pihak bidan, menerima pengingat untuk janji yang telah dibuat, memberikan kritik dan saran, serta mengakses catatan rekam medis mereka.

Mengevaluasi Efektivitas Promosi UKM Al Huda Menggunakan Social Media Analytic Niazi, Hakam Ali; Oktaviani, Retno Fuji; Dewi, Yesi Puspita
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 1 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i1.4240

Purpose: This research aims to evaluate how well social media platforms and their analytics tools contribute to the success of marketing efforts in expanding the reach and sales of UKM Al Huda. Methodology/approach: The study was conducted at the location of UKM Al Huda, utilizing social media analytics tools such as Google Analytics, and Instagram Insights. Data collection methods included online surveys and reviews of social media performance, which helped in analyzing the effectiveness of the promotional strategies based on the collected data. Results/findings: The findings of this study indicate that social media analysis significantly increases the visibility of Al Huda SME products. This in turn leads to increased customer engagement and improved sales performance, highlighting the positive impact of social media marketing on business. Based on the pre-test results, an 80% increase in participants' abilities was obtained from the participants' abilities before participating in the Social Media Analysis training. Conclusion: Pelatihan UKM Al Huda berhasil meningkatkan pemahaman strategi pemasaran digital, pemanfaatan media sosial, dan analitik. Evaluasi menunjukkan peningkatan keterampilan anggota dalam memasarkan produk secara online. Keberlanjutan program diharapkan mendorong perluasan pasar dan peningkatan penjualan. Limitations: The study is limited by a relatively short observation period and the reliance on available social media data, which may not fully represent the entirety of UKM Al Huda's marketing efforts. Contribution: This study contributes to the field of digital marketing by providing valuable insights into the impact of social media analytics on small and medium-sized enterprises (SMEs).

Digitalisasi Administrasi Keuangan: Pendampingan Keuangan Rukun Tetangga Terintegrasi Di Tangerang Selatan Oktaviani, Retno Fuji; Niazi, Hakam Ali; Dewi, Yesi Puspita
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 3 (2026): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i3.5346

Purpose: This Community Service Program aims to enhance the capacity of the Rukun Tetangga (RT) management in the Bintaro Gallery Residential Area to manage finances effectively, transparently, and accountably through the implementation of an integrated, digital-based RT financial system. Methodology/approach: The program was carried out through several stages, including preparation, socialization, training on both manual and digital recording methods, technical assistance, and evaluation of learning outcomes using pre- and post-tests. Results: The results show a significant improvement in participants’ understanding and skills in financial recording, accurate report preparation, and awareness of the importance of data security. The difference between the pre- and post-test scores indicates the training’s success in transferring knowledge and skills to the participants. Conclusions: Mentoring not only facilitated technical mastery but also addressed implementation challenges while fostering confidence and accountability among RT administrators in managing resident contributions more efficiently. Overall, this activity represents a strategic step toward the digital transformation of RT financial management into a more effective, transparent, and reliable system. Limitations: The main limitations of this program are the relatively short training duration, which limits the depth of some materials, and the fact that some participants are still not fully accustomed to using digital technology in financial management. Contributions: This program contributes by providing a training model that can be replicated in other neighbourhood associations, encouraging digital transformation in community-level financial governance, and fostering greater participation and trust from residents in their RT management.

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