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All Journal Develop EKUITAS (Jurnal Ekonomi dan Keuangan) Eksis: Jurnal Riset Ekonomi dan Bisnis Community Development Journal: Jurnal Pengabdian Masyarakat Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Jurnal Pengabdian Masyarakat SENMEA Journal of Advanced Studies in Management
Rofiah, Chusnul
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Transportation Other

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Menghidupkan Warisan Budaya Di Pasar Barongan : Kewirausahaan Sosial Sebagai Penggerak Ekonomi Lokal Rofiah, Chusnul; Eryana, Erika
MARGIN ECO Vol. 9 No. 1 (2025): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Tambakberas Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margin.v9i1.5622

Abstract

Pasar budaya merupakan bentuk inovasi sosial yang berpotensi menggabungkan pelestarian budaya dengan pemberdayaan ekonomi lokal. Di Indonesia, pendekatan komodifikasi budaya menjadi strategi penting dalam menjadikan elemen budaya sebagai aset ekonomi. Namun, studi terkait dampak nyata dari praktik ini terhadap masyarakat masih terbatas. Penelitian ini bertujuan untuk menganalisis bagaimana komodifikasi budaya diterapkan di Pasar Barongan Kali Gunting dan dampaknya terhadap minat pengunjung, pelestarian budaya, serta pemberdayaan perempuan sebagai pelaku ekonomi. Penelitian menggunakan pendekatan kualitatif dengan metode etnografi. Teknik pengumpulan data meliputi observasi partisipatif, wawancara mendalam, dan dokumentasi. Informan terdiri dari kepala desa, pengelola pasar, pedagang perempuan, dan pengunjung. Analisis dilakukan dengan Manual Data Analysis Procedure (MDAP) dan teori triangulasi. Komodifikasi budaya di Pasar Barongan melibatkan unsur seperti pakaian adat, makanan tradisional, desain bangunan SEKALA, serta penggunaan uang bambu sebagai alat transaksi. Pasar ini menarik lebih dari 800 pengunjung per event dan melibatkan sekitar 75% pelaku usaha perempuan. Peningkatan pendapatan pedagang berkisar antara 20–30%. Pengalaman budaya yang autentik menciptakan nilai simbolik sekaligus nilai komersial yang signifikan. Pasar Barongan menjadi model kewirausahaan sosial berbasis budaya yang berhasil menyelaraskan pelestarian tradisi, pemberdayaan perempuan, dan penguatan ekonomi lokal. Penelitian ini berkontribusi pada teori embedded economy dan cultural entrepreneurship, serta menawarkan implikasi praktis bagi pengembangan pasar budaya berbasis komunitas.
Transformasi Sampah Menjadi Peluang Usaha: Pelatihan Ekonomi Kreatif bagi Perempuan Morowali Rofiah, Chusnul; Idham, Idham; Rapitasari , Diana
Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): Juni 2025
Publisher : Unity Academy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70340/japamas.v4i1.210

Abstract

This community service program aims to empower women from Morowali Regency through intensive training on transforming waste into economically valuable products within the framework of the creative economy. The activity was held in Surabaya for five days, involving 80 participants. The training materials covered waste sorting, recycling into handicraft products, pricing strategies, packaging, and digital marketing. The program was delivered through collaboration between lecturers from three universities and two waste management practitioners. Based on the evaluation, participants showed significant improvements in theoretical understanding (with 20% rated as excellent and 33% as good) as well as practical skills in product creation. This program not only enhanced technical skills but also fostered entrepreneurial spirit and environmental awareness. The results indicated that women have strong potential as agents of change in generating economic opportunities from household waste.
Pemberdayaan Wirausahawan Perempuan di Lingkungan Pesantren melalui Sistem Pemesanan Terjadwal: Sebuah Pendekatan Pengabdian Masyarakat Terstruktur Rofiah, Chusnul; Widijanto , Sapto Roedy; Anam, Chairul
Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): Juni 2025
Publisher : Unity Academy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70340/japamas.v4i1.233

Abstract

This community engagement program aims to strengthen pesantren-based entrepreneurship through a scheduled ordering system designed to meet the daily needs of female students. The system is managed collaboratively by caregivers and alumni of PPHQ Putri 1. This initiative serves as a strategic response to the limited entrepreneurial preparedness of pesantren alumni in addressing contemporary economic challenges, while also promoting community-based economic self-reliance. The program employed a participatory approach, incorporating entrepreneurship motivation sessions, personalized consultations, technical training in basic business management, and live implementation of an open pre-order service model. The activities were structured over two academic semesters (May–July 2025), covering stages such as student needs assessment, formation of operational teams, digital business recording training, and monthly business mentoring by university faculty. The results indicate a significant improvement in alumni entrepreneurial motivation, business mindset development, and concrete initiatives, including the formation of alumni-led business groups. Moreover, the scheduled ordering model proved effective in linking internal supply with actual student demand in a responsive and efficient manner. This initiative successfully demonstrated a replicable and structured model of pesantren-based entrepreneurship, grounded in real community needs and sustained through collaborative engagement.
Menghidupkan Warisan Budaya Di Pasar Barongan : Kewirausahaan Sosial Sebagai Penggerak Ekonomi Lokal Rofiah, Chusnul; Eryana, Erika
MARGIN ECO Vol. 9 No. 1 (2025): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Tambakberas Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margin.v9i1.5622

Abstract

Pasar budaya merupakan bentuk inovasi sosial yang berpotensi menggabungkan pelestarian budaya dengan pemberdayaan ekonomi lokal. Di Indonesia, pendekatan komodifikasi budaya menjadi strategi penting dalam menjadikan elemen budaya sebagai aset ekonomi. Namun, studi terkait dampak nyata dari praktik ini terhadap masyarakat masih terbatas. Penelitian ini bertujuan untuk menganalisis bagaimana komodifikasi budaya diterapkan di Pasar Barongan Kali Gunting dan dampaknya terhadap minat pengunjung, pelestarian budaya, serta pemberdayaan perempuan sebagai pelaku ekonomi. Penelitian menggunakan pendekatan kualitatif dengan metode etnografi. Teknik pengumpulan data meliputi observasi partisipatif, wawancara mendalam, dan dokumentasi. Informan terdiri dari kepala desa, pengelola pasar, pedagang perempuan, dan pengunjung. Analisis dilakukan dengan Manual Data Analysis Procedure (MDAP) dan teori triangulasi. Komodifikasi budaya di Pasar Barongan melibatkan unsur seperti pakaian adat, makanan tradisional, desain bangunan SEKALA, serta penggunaan uang bambu sebagai alat transaksi. Pasar ini menarik lebih dari 800 pengunjung per event dan melibatkan sekitar 75% pelaku usaha perempuan. Peningkatan pendapatan pedagang berkisar antara 20–30%. Pengalaman budaya yang autentik menciptakan nilai simbolik sekaligus nilai komersial yang signifikan. Pasar Barongan menjadi model kewirausahaan sosial berbasis budaya yang berhasil menyelaraskan pelestarian tradisi, pemberdayaan perempuan, dan penguatan ekonomi lokal. Penelitian ini berkontribusi pada teori embedded economy dan cultural entrepreneurship, serta menawarkan implikasi praktis bagi pengembangan pasar budaya berbasis komunitas.
Strategy To Get Better Consumers Via The Tiktok Application For Beauty Products rofiah, chusnul
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 1 (2024): Maret 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to help business people better understand the benefits of the phenomenon of marketing content, copywriting and information credibility which is considered one of the main effects that will ultimately lead to increased sales as well as efforts to optimize marketing strategies that have experienced developments, from traditional marketing methods. to modern marketing methods. The focus is to understand the impact and popularity of the TikTok platform which has 1.1 billion followers and how the platform has become relatively more popular compared to competitors on the same platform since it was first founded in 2019. TikTok has become one of the social media platforms that is currently trending with interesting content in the application. Scarlett Whitening is one of the most viewed brands on the app. This research aims to better understand the influence of marketing content, copywriting and the credibility of information through the TikTok application on purchasing decisions for Scarlett Whitening. To understand the effect, we apply the information adoption model because it has been widely used in previous research. Variable amount of information added to the information use model. We collected data from 403 respondents via a Google Form survey which had several criteria. PLS-SEM uses selected Smart PLS to analyze the data. We found that the application of information has a positive and significant effect on purchase intention. The model was able to accurately predict Scarlett Whitening's purchase intentions by 21.1%.
OPTIMIZATION COMMUNITY PROGRESS THROUGH EMPOWERMENT IN THE FIELD OF SUSTAINABLE EDUCATION Suryanti, Suryanti; Rofiah, Chusnul; Asfahani, Asfahani; Cindy, Agustin Hanivia; Palayukan, Hersiyati
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Volume 5 No. 2 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i2.27420

Abstract

This service focuses on Optimizing Community Progress through Empowerment in the Field of Sustainable Education. The background of this article emphasizes the need for holistic global education that integrates environmental, social, and economic aspects. This service aims to empower the community to actively participate in sustainable education initiatives actively, fostering a sense of ownership, collaboration, and long-term impact. This service method uses participatory approaches such as Participatory Action Research (PAR) and Asset-Based Community Development (ABCD), emphasizing collaboration between stakeholders, including government agencies, NGOs, educational institutions, and community members. The results show significant increases in community ownership, participation, and commitment to continuing education programs. A participatory approach facilitates designing contextually relevant solutions and identifying locally relevant problems and opportunities. Asset-Based Community Development utilizes existing community strengths and resources for educational support, increasing independence and resilience. The conclusion is that community empowerment and collaborative partnerships are important in optimizing community progress in sustainable education. Empowered communities drive positive change, address local challenges effectively, and contribute to a more equitable and sustainable future. Collaborative partnerships ensure sustainable education initiatives' scalability, impact, and long-term sustainability and foster empowered communities.
APAKAH SHOPPING EMOTION DALAM MEMEDIASI PENGARUH PROMOSI PENJUALAN MENINGKATKAN IMPULSE BUYING? Rofiah, Chusnul; Rohmah , Asya
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 8 (2023): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2023
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

This study aims to determine and explain the significant effect of sales promotion on impulse buying with shopping emotion as an intermediary variable (study on marketplace users). The research uses an explanatory research method which is carried out through data collection in the field. The population is Jombang students with a sample of 100 respondents. Data analysis uses simple linear regression statistical 4 models methods, hypothesis testing and coefficient of determination. Based on the results of data analysis and discussions that have been carried out, it can be concluded that sales promotion has a good contribution in influencing shopping emotion, so that the higher sales promotion, the higher shopping emotion of shopee marketplace consumers. Shopping emotion has a good contribution in influencing impulse buying, so the better the emotional shopping, the higher the impulse buying of consumers who use the shopee marketplace.
Co-Authors Asfahani, Asfahani Burhan Bungin Chairul Anam, Chairul Cindy, Agustin Hanivia Eryana, Erika Hersiyati Palayukan Idham Idham Nurul Hidayati Prasetyo, Deni Widyo Ransimanti Yuvati Rapitasari , Diana Rohmah , Asya Suryanti Widijanto , Sapto Roedy