Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal SOUL : Jurnal Ilmiah Psikologi Interaksi : Jurnal Ilmu Komunikasi Jurnal Komunikasi dan Media Lentera: Jurnal Ilmu Dakwah dan Komunikasi
Arenggoasih, Wuri
Unknown Affiliation
Religion Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
PENGARUH BRAND COMMUNICATION, SERVICE QUALITY DAN BRAND PERSONALITY ANGGOTA DEWAN TERPILIH MELALUI BRAND TRUST TERHADAP BRAND LOYALTY PEMILIH (Studi Partai Politik Gerindra) Arenggoasih, Wuri
Interaksi: Jurnal Ilmu Komunikasi Vol 5, No 2 (2016): July 2016
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (991.686 KB) | DOI: 10.14710/interaksi.5.2.123-135

Abstract

AbstractTalking about marketing communications today is not only to products but has penetrated into the political field. Indonesia as a democratic state which is to become the member of parliament needs to have as many voters and a strong loyalty to the sustainability of the council itself and the political parties. Brand Communication, Service Quality and Brand Personality emerged as a voter votes for member of parliament which gives the possibility of influence in building Brand Loyalty (loyalty) through Brand Trust (trust).The theory used is the Strategy Choice Theory suggests one of the forms Compliance Gaining which argued about strategies of verbal / non verbal and emphasized specific results loyalty.         This research has shown that Brand Communication, Service Quality and Brand Personality as a real form of strategies verbal / nonverbal become voter votes for member of parliament which influence the Brand Loyalty through Brand Trust as a mediating variable.Keyword : marketing communications, Brand Communication, Service Quality, Brand Personality, Brand Loyalty, Brand Trust
The Filter Bubble: Consumption Gen Z of Da’wah Content on YouTube Irawan, Doni; Arenggoasih, Wuri
Lentera: Jurnal Ilmu Dakwah dan Komunikasi VOL 9, No.01 (2025): LENTERA
Publisher : Fakultas Ushuluddin, Adab dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v9i01.9309

Abstract

Indonesia, as a multi-religious country with the largest number of Muslims in the world, is a country that adheres to a democratic system of government by always holding elections. However, issues and hoaxes about religion in election contestation are often raised as topics in political campaigns, especially through social media, which have the potential to trigger conflict. At the same time, the penetration of social media use by Gen Z as novice voters can be said to be relatively high. Today, the popularity of social media YouTube for Gen Z is a priority reference for accessing information related to religion. Ironically, this phenomenon indicates the existence of a filter bubble that limits the opportunities for Gen Z's exploration of religious issues. This picture encourages researchers to find out the existence of a bubble filter of da'wah content on social media consumption—YouTube on Gen Z. Using new media, bubble filters, and da'wah content as a theoretical framework, this research uses a case study research method involving 3 informants who are Gen Z with their respective religious interests and preferences. The findings of this study reveal that the existence of bubble filters as consumption of YouTube da'wah content on Gen Z is real. Gen Z has consumed da'wah content through YouTube for an average of 1-3 hours per day so that the content history appears homogeneous (homophily). YouTube as a crucial platform for users to enhance their religious awareness has been considered an important means for users to increase faith, expand knowledge, and gain inspiration, especially through da'wah content such as short studies, Prophet stories, and short lectures. However, the filter bubble phenomenon makes users only exposed to content that matches the interests and views of social media users, thus reducing the diversity of information received. Moreover, the bubble filter can narrow perspectives and create an isolated community, where users only interact with people who share similar views, limiting opportunities for dialogue with dissenting views.
SOCIAL MEDIA STRATEGY THE SALATIGA REGIONAL POLICE FOR SUPPORTING IMAGE TOLERANT CITY IN SALATIGA CITY Shobron, Yazid; Arenggoasih, Wuri
Jurnal Komunikasi dan Media Vol 5, No 2: Mei 2025
Publisher : Universitas Katolik Soegijapranata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jkm.v5i2.13236

Abstract

Social media as a platform for interaction and information sharing has profoundly changed the path people communicate and interact. It has had a significant impact in facilitating global connections, the exchange of ideas, and public participation in public dialogue. In the context of security and order in a city of tolerance, social media strategy becomes an important instrument for the police in building effective communication with the community. This study aims to analyse the social media strategy implemented by the Salatiga Police in maintaining security and order in Salatiga City as a city of tolerance. Using a descriptive approach and case study method, this research explores how social media planning and implementation are conducted by the Salatiga Police. The results show that the social media strategy implemented includes six main aspects, namely (1) determining communication objectives, (2) identifying target audiences, (3) selecting media platforms, (4) determining messages and delivery methods, (5) allocating budgets, and (6) implementation and monitoring. The findings provide insights for police institutions and policymakers in optimising social media as a strategic communication tool to increase public interaction and participation in maintaining security and order in the city of tolerance.
PENGARUH MAKNA POSITIF DAN KETERLIBATAN KOGNITIF TERHADAP KOMITMEN ORGANISASI PADA KARYAWAN BUTIK PUSPITA KEBAYA SALATIGA Nurwaningsih, Zulfia; Arenggoasih, Wuri
SOUL : Jurnal Pemikiran dan Penelitian Psikologi Vol 17 No 2 (2025): SOUL
Publisher : Program Studi Psikologi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/soul.v17i2.11033

Abstract

This study aims to examine the influence of work meaningfulness and job involvement on organizational commitment among employees of Butik Puspita Kebaya Salatiga, both simultaneously and partially. A quantitative approach was employed using an explanatory survey method, involving the entire population of 36 employees through a saturated sampling technique. Data were collected using a Likert-scale questionnaire covering three main variables: organizational commitment, work meaningfulness, and job involvement. The results indicate that simultaneously, work meaningfulness and job involvement have a significant effect on organizational commitment, as evidenced by a significance  value  of  0.000  and  an  F-value  of 121.941, which exceeds the F-table value of 3.28. Partially, work meaningfulness has a significant effect on organizational commitment with a significance value of 0.001 and a t-value of 3.793, greater than the t-table value of 2.03452. Similarly, job involvement also significantly influences organizational commitment, with a significance value of 0.011 and a t-value of 2.703, exceeding the t-table threshold. The coefficient of determination (R Square) is 0.881, indicating that 88.1% of the variation  in  organizational  commitment  is explained by work meaningfulness and job involvement, while the remaining 11.9% is influenced by other factors not included in this study
Co-Authors Irawan, Doni Nurwaningsih, Zulfia Shobron, Yazid