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All Journal Efisiensi : Kajian Ilmu Administrasi Jurnal Ilmiah Rehabilitasi Sosial (Rehsos)
Nurlela, Ella
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Decision Sciences, Operations Research & Management Social Sciences

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KOMUNIKASI BISNIS MENGGUNAKAN PESAN BISNIS PERSUASI DI MEDIA FACEBOOK Selfiana, Selfiana; Yanti, Erna Dwi Pitri; Nurlela, Ella; Aji, Ditya Saputro
Efisiensi : Kajian Ilmu Administrasi Efisiensi Vol. 19 No. 2 Agustus 2022
Publisher : Departemen Pendidikan Administrasi FEB Universitas Negeri Yogyakarta & ASPAPI PUSAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/efisiensi.v19i2.45543

Abstract

Abstrak:Komunikasi Bisnis Menggunakan Pesan Bisnis Persuasi di Media Facebook. Perkembangan teknologi komunikasi memudahkan manusia untuk mengirim pesan dan bertukar informasi. Masyarakat memanfaatkan teknologi informasi dan komunikasi untuk jual beli barang online. Penelitian ini membahas pesan persuasi bisnis pada akun facebook online shop. Akun ini merupakan media promosi bisnis online, dan media komunikasi para anggota akun dengan konsumennya. Penelitian ini bertujuan mendukung konsep St. Elmo Lewis mengenai AIDA model. Kerangka pesan yang dianalisa menggunakan AIDA model yaitu Attention, Interest, Desire, Action. Metode kualitatif yang digunakan dalam penelitian ini adalah analisis pesan tertulis dan visual di akun facebook online shop. Hasil penelitian menunjukkan bahwa pesan bisnis yang ditulis di grup tersebut efektif dan mampu menarik lebih dari 100.000 penjual online Indonesia. Akun ini menerapkan pesan persuasif menggunakan model AIDA. Namun dari delapan fitur yang di kembangkan, satu fitur tidak dipergunakan secara maksimal, tidak ada informasi apapun yang ditampilkan pada fitur "your item" Apabila dimanfaatkan, maka akan mempersuasi viewer untuk melakukan tindakan. Kata kunci: komunikasi bisnis; pesan persuasi; facebook; AIDA Abstract: Business Communication Using Business Persuasive Messages at Facebook Media. The development of communication technology makes it easier for humans to send messages to each other and exchange information. People use information and communication technology to sell and buy goods online. This study discusses business persuasion messages on the Indonesian online shop Facebook account. This account is a promotional media in online business and a communication medium between Online Shop owners and their consumers. This study contributes to supporting St. Elmo Lewis's concepts regarding the AIDA model. The message framework analyzed using the AIDA model is Attention, Interest, Desire, Action. The qualitative method used in this study is the analysis of written and visual messages contained in the online shop Facebook account. The results showed that the business messages written in the group were effective and were able to attract more than 100,000 online sellers in Indonesia. This account has implemented persuasive messages using the AIDA model. However, of the eight features that were developed, one feature was not used optimally, there was no information displayed on the "your item" feature. If this is used, it will increasingly persuade the viewer to take action.   Keyword: business communication; persuasion messages; facebook; AIDA.
Self Compassion Lanjut Usia di UPTD Pusat Pelayanan Sosial Griya Lansia Jawa Barat Ramanda, Wulan Nur; Nurlela, Ella; Sinta Yulianti, Sinta Yulianti
Jurnal Ilmiah Rehabilitasi Sosial (Rehsos) Vol 6 No 2 (2024): REHSOS
Publisher : Politeknik Kesejahteraan Sosial (Poltekesos) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31595/rehsos.v6i2.1269

Abstract

This study examines the self compassion of the elderly in the UPTD of Griya Lansia Social Service Center West Java. This study aims to obtain an empirical picture of: 1) Respondent Characteristics, 2) Level of Self Kindness, 3) Level of Common Humanity, and 4) The level of Mindfulness owned by respondents. The method used in this research is a descriptive quantitative approach. The population of this study were 35 elderly people who were at the UPTD Social Service Center Griya Lansia West Java. Sampling in this study was carried out using saturated sampling technique. Data collection was carried out using a questionnaire consisting of 30 statements. Data collection was also carried out using observation techniques and documentation studies. The results showed that the level of self-kindness was in the high category with a total score of 1339 or 80%. The level of Common Humanity is in the medium category with a total score of 783 or 70%. The level of mindfulness is in the high category with a total score of 1155 or 83%. In general, the level of self-compassion of the elderly at the UPTD Griya Lansia Social Service Center is in the high category with a total score of 3277 or 78%. The problem analysis and needs analysis that has been carried out, the researcher proposes a program called “Improving the self-compassion of the elderly through social conversation groups at the UPTD Social Service Center of the West Java Home for the Elderly" which aims to increase self compassion, especially in the aspect of common humanity. Keywords: Self Compassion, Elderly, Regional Technical Implementation Unit of Griya Lansia Social Service Center West Java.
Co-Authors Aji, Ditya Saputro Ramanda, Wulan Nur Selfiana, Selfiana Sinta Yulianti, Sinta Yulianti Yanti, Erna Dwi Pitri