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All Journal Dinamik AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
dani, Rama
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Penggunaan E-Commerce Shopee terhadap Perilaku Konsumtif pada Generasi Z (Studi Kasus Mahasiswa Prodi Manajemen Fakultas Ekonomi Universitas Nadhlatul Ulama Kalimantan Barat) Dani, Rama; Firayanti, Yuni; Wulansari, Fidia
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 8 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/556n6q98

Abstract

The purpose of this study is to determine the impact of the use of e-commerce shopee in influencing consumer behavior on Generation Z students. The research method used is qualitative with case studies. Data collection techniques in this study are through interviews, observations, and documentation. The results of this study indicate that the presence of various e-commerce platforms in Indonesia greatly influences changes in people's behavior patterns, especially Generation Z students in shopping online. The consumer behavior of Generation Z students in management study programs is caused by various factors, namely affordable prices, promos and discounts, ease of use, product variety, speed of delivery, ease of returning goods, and the influence of influencers and social media. The impact of e-commerce shopee impacts students' online shopping habits. This study concludes that the presence of various e-commerce platforms on the internet has an impact on and changes in society, especially students, in online shopping in the current digital era.
Analisis Kepuasan Siswa terhadap Layanan Teknologi Informasi di SMK Swadhipa 1 Natar menggunakan Metode CSI Dan IPA Dani, Rama; Megawaty, Dyah Ayu
Dinamik Vol 31 No 1 (2026)
Publisher : Universitas Stikubank

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/dinamik.v31i1.10327

Abstract

As a vocational education institution, SMK Swadhipa 1 Natar is required to provide adequate facilities to support the development of its students' technical and practical skills. Although some facilities are already available, student complaints remain regarding the condition, availability, and utilization of these services, particularly those related to information technology.This study aims to analyze the level of student satisfaction with information technology services at SMK Swadhipa 1 Natar using a combination of Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA) methods. The study was conducted through a quantitative approach by distributing questionnaires to 100 respondents selected using stratified random sampling techniques. The data collected were analyzed to determine the overall satisfaction score and identify factors of information technology services that were a priority for improvement. The results of the CSI analysis showed that the level of student satisfaction with school information technology services was in the good category, with an average score of 82%. Furthermore, the results of the IPA analysis revealed that information technology services such as computer services in the school lab, wifi networks, and school websites consisting of school exam applications, student registration applications and information about the school on the website were in the top priority quadrant because they had a high level of importance but their performance was still low. Based on these results, it can be concluded that although in general students stated that they were quite satisfied with the information technology services available, there were several important aspects, especially technology-based information technology services, that needed more attention from the school. Thus, recommendations for improving technological infrastructure and periodic evaluation of educational information technology services can help SMK Swadhipa 1 Natar in improving the quality of educational services and student satisfaction.
Co-Authors Firayanti, Yuni Megawaty, Dyah Ayu Wulansari, Fidia