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All Journal Jurnal Ilmiah Manajemen Kesatuan Bussman Journal : Indonesian Journal of Business and Management
Abrianto, Tegoeh Hari
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Economics, Econometrics & Finance Social Sciences

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Business Development Strategy Analysis Using the Business Model Canvas Approach at Genong Farm Madiun Susanto, Irvan; Hartono, Sri; Abrianto, Tegoeh Hari
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2695

Abstract

This research aims to analyze and recommend business development strategies for Genong Farm Madiun using the Business Model Canvas approach. The method used is descriptive qualitative, with data collection through observation, interviews, documentation, and triangulation. Data is analyzed using the Miles and Huberman model, which includes data collection, data reduction, data presentation, and verification. The research results identify that the business model of Genong Farm Madiun encompasses nine elements of the Business Model Canvas: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. Based on this analysis, strategic recommendations are provided for each element to enhance business operational effectiveness and efficiency. This research provides valuable insights into how Genong Farm Madiun can optimize its business model to achieve sustainable growth and increase market competitiveness. The recommendations given are expected to assist Genong Farm Madiun in designing better and more innovative business strategies.
ANALISIS PERBANDINGAN KINERJA KEUANGAN PT TELKOM INDONESIA (PERSERO) TBK SEBELUM DAN SELAMA PANDEMI COVID-19 DIUKUR BERDASARKAN RASIO GROSS PROFIT MARGIN, CURRENT RATIO, TOTAL ASSET TURNOVER, DEBT TO ASSET RATIO DAN PERTUMBUHAN LABA Septriana, Dani; Rapini, Titi; Abrianto, Tegoeh Hari
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 3 (2023): Bussman Journal | September - Desember 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i3.206

Abstract

This study was conducted to analyze the comparison of financial performance for the period before (2017, 2018, 2019) and during (2020, 2021, 2022) of the coronavirus pandemic at PT Telkom Indonesia Tbk measured by gross profit margin ratio (GPM), current ratio (CR), total asset turnover ratio (TATO), debt to asset ratio (DAR) and profit growth. The financial statements of PT Telkom Indonesia Tbk that have been audited by a public accounting firm are used as a research population. The research sample in the form of a statement of financial position and income statement of PT Telkom Indonesia (Persero) Tbk was listed on the Indonesia Stock Exchange for 6 periods, namely 2017 to 2022. The research methodology uses paired sample t-test with the help of Statistical Product and Service solution (SPSS) software version 24 to support the research data processing process. Data testing in the paired sample t-test found that there was no difference in financial performance both before and during  the Covid-19  pandemic at PT Telkom Indonesia (Persero) Tbk as measured using gross profit margin ratio (GPM), current ratio (CR), debt to asset ratio (DAR) and profit growth. However, there are differences in financial performance before and during the coronavirus pandemic as measured by the total asset turnover ratio (TATO).
Co-Authors Septriana, Dani Sri Hartono, Sri Susanto, Irvan Titi Rapini, Titi