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Pengaruh Electronic Word Of Mouth, Social Media Marketing, Harga Terhadap Keputusan Pembelian Marketplace Tokopedia Tarigan, Purnaya Sari; Matakena, Simon; Sairdama, Syusantie Sylfia; Roy, Marloza; Nugraha, Aat Ruchiat
Journal of Business and Economics Research (JBE) Vol 4 No 3 (2023): October 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v4i3.4329

Abstract

The lifestyle of the digital era and high levels of activity means that society in general is increasingly developing and has undergone changes in making purchasing decisions by determining how to shop online to meet consumer needs. Technological advances have made Tokopedia, which provides various needs or requirements, a marketplace of choice in society. Electronic word of mouth, social media marketing and price are believed to be able to influence plans to purchase a product, resulting in purchasing decisions. This research was conducted with the aim of finding out the influence of electronic word of mouth, social media marketing and price on Tokopedia marketplace purchasing decisions. The type of research used is quantitative. The sample method was non-probability sampling with purposive sampling, data analysis using IBM SPSS Statistics 26. The sample used was 100 students who met the research criteria who had made purchases from the Tokopedia marketplace. The data collection method uses a questionnaire with likert scale. The data collection technique uses a questionnaire whose validity and reliability have been tested. The data analysis technique used in this research is multiple linear regression. The results of the analysis show that partially, electronic word of mouth, social media marketing and price have a significant positive influence on purchasing decisions. The results of the Adjusted R Square value are shown to be 45.2%. Simultaneous results showed that the variables electronic word of mouth, social media marketing and price had a positive and significant influence on purchasing decisions.
Learning Management System Difficulties during the Learning Process in Higher Education Jasiyah, Rabiyatul; Rumahlewang, Emma; Mundung, Bertha Ireni; Sairdama, Syusantie Sylfia; Saputra, Nanda
Journal for Lesson and Learning Studies Vol. 7 No. 1 (2024): April
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jlls.v7i1.68665

Abstract

The implementation of learning management system, lecturers must prepare the necessary materials and components. However, the fact is that there are 63% difficulties in compiling material in the learning management system. The research aims to analyze the impact of implementing learning using LMS in higher education and to find solutions to overcome obstacles and difficulties in implementing learning using a learning management system. The research method used is a survey by distributing instruments. Data collection techniques were by distributing instruments to 132 people consisting of lecturers and students who are directly involved in the learning process and conducting random interviews to ensure the correctness of the data from the survey. Analysis techniques using SPSS Version 25.0 by forming bar charts, line charts, and pie charts and interpreting them. As a result, the obstacles, difficulties, and impacts of using the learning management system during the learning process were found. The obstacles and difficulties lie in the preparation of materials, models, and assessment tools used which are not provided to students through the LMS. The material is not stated in the media used and is not given an assessment to students, so the impact is that students are unable to measure their abilities. In conclusion, every lecturer must prepare materials, models, and assessment instruments before using the learning management system in implementing course learning.
Teknik Dasar Menanam Kopi Arabika Dan Rahasia Sukses Pemasaran Pemula Di Kampung Bomomani, Kabupaten Dogiyai Tebai, Natan; Matakena, Simon; Sairdama, Syusantie Sylfia
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi April - Juni
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i2.6118

Abstract

Kegiatan pengabdian kepada masyarakat ini dilatarbelakangi oleh rendahnya pemahaman petani pemula di Kampung Bomomani, Kabupaten Dogiyai, terhadap teknik dasar budidaya kopi arabika dan keterbatasan akses serta pengetahuan dalam memasarkan hasil panen secara optimal. Permasalahan ini menyebabkan rendahnya produktivitas dan nilai jual kopi yang dihasilkan masyarakat setempat. Kegiatan ini bertujuan untuk meningkatkan kapasitas petani melalui pelatihan teknik budidaya kopi arabika yang tepat serta strategi pemasaran sederhana yang dapat diaplikasikan oleh pemula. Metode yang digunakan meliputi penyuluhan, demonstrasi langsung di lapangan, serta pendampingan intensif dalam praktik pertanian dan pemasaran. Evaluasi dilakukan melalui observasi, wawancara, dan kuisioner. Hasil kegiatan menunjukkan bahwa peserta mengalami peningkatan signifikan dalam hal pengetahuan dan keterampilan, serta mulai menerapkan teknik budidaya yang sesuai dan memanfaatkan media lokal untuk promosi produk. Kegiatan ini menunjukkan pentingnya pendekatan partisipatif dan kontekstual dalam mendukung pemberdayaan masyarakat pedesaan. Hasil pengabdian ini diharapkan dapat menjadi model percontohan yang dapat direplikasi di wilayah lain dengan karakteristik serupa.
Penyuluhan Teknis Budidaya Ikan Air Tawar dan Pemasarannya Di Kabupaten Dogiyai Tebai, Natan; Matakena, Simon; Sairdama, Syusantie Sylfia
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.4485

Abstract

This service program focuses on improving freshwater fish cultivation skills and marketing the results in Dogiyai Regency, which still experiences limitations in modern cultivation techniques and market access. The main objective of this activity is to increase the productivity and income of fish farmers through technical counseling, practical assistance, and improving marketing strategies. The methods used include training based on the theory and practice of modern fish cultivation, intensive mentoring in the field, as well as digital marketing training. The results of the service show a significant increase in community cultivation skills, increased fish production, and increased market access through digital platforms. In addition, this program contributes to the economic welfare of local breeders by increasing the selling value of fishery products
Factors Affecting Production Rice Farming (Oryza sativa. L) in Biha Village Makimi District, Nabire Regency, Indonesia Sairdama, Syusantie Sylfia; Matakena, Simon; Yonatan
Jurnal Penelitian Pendidikan IPA Vol 11 No 5 (2025): May
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i5.10884

Abstract

Factors Affecting Production of Rice Farming (Oryza sativa L) in Biha Village, Makimi District, Nabire Regency. This study aims to determine the effect of land area factor, seed factor, fertilizer factor, drug factor and labor factor on rice farming production in Biha Village, Makimi District, Nabire Regency, using a survey method with a sample of 30 respondents randomly (simple random). random sampling), through the interview method using a previously prepared questionnaire. With multiple linear regression analysis to determine the effect of production factors on rice farming production, as well as F test and t test to determine the effect partial and simultan Simultaneously or together the linear regression model has a positive and very significant effect, as seen from the results of the calculated F value of 17.62 which is greater than the F table of 2.62 while the R2 value or determinant coefficient of 0.7859 indicates that the linear regression model according to where the variables of land area, seeds, fertilizers, medicines and labor have an influence on rice production of 78.59%, the remaining influence of 21.41% is an influence outside the model. For the F test, it was found that fertilizer had a significant effect on rice production, while land area, seeds, medicines and labor only affected rice production and had a positive effect.
Increasing the Effective and Efficient Harvest of Rice (Oryza sativa. L) in Nabire Barat District Matakena, Simon; Sairdama, Syusantie Sylfia; Roy, Marloza; Inggesi, Julianus
Jurnal Penelitian Pendidikan IPA Vol 11 No 5 (2025): May
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i5.10888

Abstract

Increasing the effectiveness and efficiency of rice harvesting (Oryza sativa. l) in west nabire district, nabire regency, aims to determine the effectiveness and efficiency of the use of Combine Harvester in rice harvesting in West Nabire District, Nabire Regency. This study used a survey method with a sample of 26 respondents by simple random sampling, with an interview method using a previously prepared questionnaire. The results of the study showed that the use of the Combine harvester harvesting machine was more effective than the manual rice harvesting process with an effective value of 1.073, with a cost reduction of Rp 747.385.4 and a reduction in grain loss during harvest of 586.44 kg. The use of Combine harvester has a beneficial impact because it can reduce production by Rp 747.385.4 and reduce crop loss by 586.44 kg of grain.