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Aisyah, Rika Isti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Nilai yang Dirasakan Dari Produk Sepatu dan Niat Pembelian Kembali Konsumen Aisyah, Rika Isti; Suhaeni, Tintin
Jurnal Riset Bisnis dan Investasi Vol 5 No 2 (2019): JURNAL RISET BISNIS & INVESTASI
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.13 KB) | DOI: 10.35697/jrbi.v5i2.1622

Abstract

Abstract: The concept of perceived value has become a key to gain a competitive advantage to retain consumer in long term. The purpose of this study is to identify how much influence given by perceived value to repurchase intention of shoe product to consumer of PT Ganesha Brodo Indonesia in Bandung. This research was conducted on 100 respondents with purposive sampling technique and analyzed using descriptive method. From result of research shows that Brodo delivering superior consumer value that can enables a firm to achieve favorably repurchase intentions equal to 47,3%. Keywords: consumer, perceived value, repurchase intention
Nilai yang Dirasakan Dari Produk Sepatu dan Niat Pembelian Kembali Konsumen Aisyah, Rika Isti; Suhaeni, Tintin
Jurnal Riset Bisnis dan Investasi Vol. 5 No. 2 (2019): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v5i2.1622

Abstract

Abstract: The concept of perceived value has become a key to gain a competitive advantage to retain consumer in long term. The purpose of this study is to identify how much influence given by perceived value to repurchase intention of shoe product to consumer of PT Ganesha Brodo Indonesia in Bandung. This research was conducted on 100 respondents with purposive sampling technique and analyzed using descriptive method. From result of research shows that Brodo delivering superior consumer value that can enables a firm to achieve favorably repurchase intentions equal to 47,3%.
Co-Authors Suhaeni, Tintin