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Nilai yang Dirasakan Dari Produk Sepatu dan Niat Pembelian Kembali Konsumen Aisyah, Rika Isti; Suhaeni, Tintin
Jurnal Riset Bisnis dan Investasi Vol 5 No 2 (2019): JURNAL RISET BISNIS & INVESTASI
Publisher : Jurnal Riset Bisnis dan Investasi

Abstract: The concept of perceived value has become a key to gain a competitive advantage to retain consumer in long term. The purpose of this study is to identify how much influence given by perceived value to repurchase intention of shoe product to consumer of PT Ganesha Brodo Indonesia in Bandung. This research was conducted on 100 respondents with purposive sampling technique and analyzed using descriptive method. From result of research shows that Brodo delivering superior consumer value that can enables a firm to achieve favorably repurchase intentions equal to 47,3%. Keywords: consumer, perceived value, repurchase intention

ANALISIS HAMBATAN FUNGSIONAL TERHADAP ADOPSI LAYANAN MOBILE PAYMENT Suhaeni, Tintin
Jurnal Riset Bisnis dan Investasi Vol 5 No 3 (2019): JURNAL RISET BISNIS & INVESTASI
Publisher : Jurnal Riset Bisnis dan Investasi

Kebutuhan manusia yang semakin komplek, menuntut inovasi teknologi, termasuk sektor keuangan. Mobile payment menjadi produk inovatif yang dapat menjawab kebutuhan tersebut. Dengan berbagai kemudahan yang ditawarkan, pengguna dapat melakukan transaksi keuangan tanpa terbatas jarak dan waktu. Namun, dibalik keunggulan tersebut, kompetisi teknologi digital di Indonesia dan pengguna transaksi non-tunai di Indonesia masih rendah. Oleh karena itu, penelitian ini bertujuan untuk menganalisis seberapa besar pengaruh hambatan fungsional terhadap adopsi layanan mobile payment di Kota Bandung dengan menggunakan teori hambatan fungsional dari model innovation resistance theory (ITR). Metode penelitian deskriptif kuantitatif digunakan untuk mengolah 150 data responden non pengguna layanan mobile payment di Kota Bandung, analisis data menggunakan regresi sederhana. Hasil penelitian menunjukkan hambatan fungsional berpengaruh secara signifikan terhadap adopsi layanan mobile payment, mampu menjelaskan adopsi layanan mobile payment di Kota Bandung sebesar 15%.

Penggunaan Musik Daerah Untuk Meningkatkan Kompetensi Kecepatan dan Ketepatan Mengetik Mahasiswa Setiawardani, Maya; Suhaeni, Tintin
Jurnal Riset Bisnis dan Investasi Vol. 2 No. 3 (2016): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v2i3.90

Mastery of keyboarding being part urgent to communicate through the computer, and very important, especially students who study in the field of business. On the other side, individual performance also influenced by the work environment, and music is one form the environment that could effect keyboarding performance. A model that can describe this is the stimulus-responsible model of mehrabian-russell which explains that music can affect the performance of individual writing. Almost all of Indonesia has traditional music. Therefore, research is needed to identify the effects of traditional music to enrich the area of innovation in strategies and techniques of learning keyboarding skills. In this study conducted an experiment on two groups, the treatment groups(traditional music) and control group (without traditional) and questionnaire to strengthen the experimental results. In preliminary tests of typing, both groups had a mean AWPM identical or similar. Furthermore, tests carried one, where the treatment group listened to five kinds of music Java, Sunda, and Bali. The test result and the result of the questionnaire showed that (typing skills shown by the average value of AWPM) will increase significantly used of traditional music as the background. So, the genre of traditional music can be stimulant to improve average performance of AWPM. There are three traditional kinds of music that can improve student typing speed and accuracy significantly, a regional music cublek-cublek suweng, kebiar bali, and oleg tambuliningan, but cublek-cublek suweng is a genre of traditional music that has the best effect. Therefore, the process of learning courses keyboarding skills needs to use instrumental traditional music, especially instrumental music that has a fast and cheerfully tempo.

Pengaruh Kinerja Pelayanan Terhadap Loyalitas Pelanggan Elvita, Devi; Suhaeni, Tintin
Jurnal Riset Bisnis dan Investasi Vol. 3 No. 1 (2017): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v3i1.544

This study aims to determine the performance of services and customer loyalty mail and parcel as well as how much the influence of service performance to customer loyalty of mail and parcel in PT Pos Indonesia Bandung. Quota sampling technique was used to collect data through questionnaires to 115 people who use the services of courier mail and parcel post with Likert scale. The analysis method used is the multiple regression. The results showed that the performance of services in PT Pos Indonesia are in the category of good/high in terms of interaction quality, physical environment quality, and outcome quality. While customer loyalty mail and parcel that are in the category of average in terms of repeat purchase, purchases across product and service line, refers others and demonstrates immunity to the pull of the competition. The conclusion is the performance of services significantly affect customer loyalty mail and parcel in PT Pos Indonesia Bandung amounted to 54.7%.

Pengaruh Kecerdasan Emosional terhadap Kinerja Karyawan Pratama, Aditya Yuda; Suhaeni, Tintin
Jurnal Riset Bisnis dan Investasi Vol. 3 No. 2 (2017): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v3i2.933

Culinary business from every new is always increasing, has always been the highest compared with other types of business. Based on data from the print media, Bandung is designated as an Indonesian culinary destination because it contributes greatly to the state revenue. However, there are problems that often occur especially in the culinary field, one of which is from human resources. This study was conducted to determine the effect of human resources viewed from emotional intelligence to employee performance. The method used is descriptive analysis to obtain the results of emotional intelligence is in the high category and employee performance is also in the high category. The result of simple linear regression analysis obtained equation Y = 13.060 + 0.420X, with R Square of 0.599 means there is contribution between emotional intelligence to employee performance equal to 59.9%.

Pengaruh Kepemimpinan Stratejik Terhadap Strategi Bersaing UKM CafÃ© dan Restoran Anugrah, Intan Widya; Suhaeni, Tintin
Jurnal Riset Bisnis dan Investasi Vol. 3 No. 3 (2017): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v3i3.947

Along with high competition, the ability to survive in the business world strategic leadership is needed to face the competition. Strategic leadership that has dimensions of vision, business model articulation, information delivery well, clever in handling power, and emotional intelligence is one of the factors needed in the company in choosing the appropriate strategy competitiveness. While the competitive strategy itself has a dimension of leadership that low cost, differentiation, and focus. This study aims to measure great strategic leadership, competitive strategy and how much strategic leadership relationship and competitive strategy in SMEs cafe and restaurant. The population of this study is 557 SMEs cafe and restaurant it Kecamatan Bandung Wetan, with a sample of 50 SMEs. The methodology used is descriptive method associative. In this study using simple regression method obtained regression equation Y = 16043 + 0,306X, it means to have a positive relationship of 0.401. The result of research stated that strategic leadership influence 16,08% toward competitive strategy at SMEs cafe and restaurant.

Pengaruh Strategi Inovasi Terhadap Keunggulan Bersaing di Industri Kreatif (Studi Kasus UMKM Bidang Kerajinan Tangan di Kota Bandung) Suhaeni, Tintin
Jurnal Riset Bisnis dan Investasi Vol. 4 No. 1 (2018): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v4i1.992

The creative industry is one of sector that has rapid development in Indonesia, especially in Bandung. The part of this sector that tends to decrease every year or have smallest development level is Handicrafts. Although the number of businessman in this part is less than in food and beverage part, the competition between them is also fierce. The businessman should be the one who can decide the proper competitive strategy to survive in this competition. The other way to do to win the competition is applying innovation strategy towards the product so that it can be different from our competitor products and attract more customers. This research determined the relationship between innovation strategy and competitive advantage in the UKM handicraft business in Bandung. Linear regression will be used to determine this relationship.

Analisis Hambatan Fungsional Terhadap Adopsi Layanan Mobile Payment Suhaeni, Tintin
Jurnal Riset Bisnis dan Investasi Vol. 5 No. 3 (2019): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v5i3.1579

Kebutuhan manusia yang semakin komplek, menuntut inovasi teknologi, termasuk sektor keuangan. Mobile payment menjadi produk inovatif yang dapat menjawab kebutuhan tersebut. Dengan berbagai kemudahan yang ditawarkan, pengguna dapat melakukan transaksi keuangan tanpa terbatas jarak dan waktu. Namun, dibalik keunggulan tersebut, kompetisi teknologi digital di Indonesia dan pengguna transaksi non-tunai di Indonesia masih rendah. Oleh karena itu, penelitian ini bertujuan untuk menganalisis seberapa besar pengaruh hambatan fungsional terhadap adopsi layanan mobile payment di Kota Bandung dengan menggunakan teori hambatan fungsional dari model innovation resistance theory (ITR). Metode penelitian deskriptif kuantitatif digunakan untuk mengolah 150 data responden non pengguna layanan mobile payment di Kota Bandung, analisis data menggunakan regresi sederhana. Hasil penelitian menunjukkan hambatan fungsional berpengaruh secara signifikan terhadap adopsi layanan mobile payment, mampu menjelaskan adopsi layanan mobile payment di Kota Bandung sebesar 15%.

Nilai yang Dirasakan Dari Produk Sepatu dan Niat Pembelian Kembali Konsumen Aisyah, Rika Isti; Suhaeni, Tintin
Jurnal Riset Bisnis dan Investasi Vol. 5 No. 2 (2019): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v5i2.1622

Abstract: The concept of perceived value has become a key to gain a competitive advantage to retain consumer in long term. The purpose of this study is to identify how much influence given by perceived value to repurchase intention of shoe product to consumer of PT Ganesha Brodo Indonesia in Bandung. This research was conducted on 100 respondents with purposive sampling technique and analyzed using descriptive method. From result of research shows that Brodo delivering superior consumer value that can enables a firm to achieve favorably repurchase intentions equal to 47,3%.

Peranan Orientasi Pasar dalam Meningkatkan Keunggulan Bersaing pada UMKM Lampu Gentur Cianjur Yakin, Adam Hakul; Suhaeni, Tintin
Jurnal Riset Bisnis dan Investasi Vol. 6 No. 1 (2020): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v6i1.1876

Lampu Gentur is one of the superior products of UMKM Cianjur Regency with poor development and experiencing problems in the decrease in production and a decrease in turnover. The incapability of Lampu Gentur in fulfilling consumer desires and luster move in winning the market. The purpose of this research is to find out how the implementation of market orientation conducted by Lampu Gentur, how competitive advantage made by SME in Cianjur, and how the influence of the market orientation to competitive advantage. This study used a sample of 109 MSMEs. The method used simple linear regression. The result of analysis yielded the formula Y = 21,916+ 0,503x with R square equal to 0,344 which means market orientation able to improve the competitiveness of SMEs Gentur Lamp with value 34,4%.

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