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All Journal West Science Business and Management KANGMAS: Karya Scientific Community Service is a journal
Anjani, Meri
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science

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Pemberdayaan Literasi Keuangan kepada UMKM, melalui Mudahnya Berinvestasi Saham untuk Menunjang Keberlangsungan Bisnis Firdaus, Iwan; Saragih, Lisnatiawati; Karyatun, Subur; Anjani, Meri; Frinsisca, Frinsisca
KANGMAS: Karya Ilmiah Pengabdian Masyarakat Vol 5 No 2 (2024): KANGMAS: Karya Ilmiah Pengabdian Masyarakat
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/kangmas.v5i2.1566

Abstract

This Community Service Program (PKM) aims to empower financial literacy to Micro, Small and Medium Enterprises (MSMEs) in Kota Bambu Selatan Urban Village, Palmerah District, West Jakarta, through stock investment training. This training was held to increase the knowledge and understanding of MSME players regarding the importance of stock investment as a way to support the sustainability of their business. The methods used in this program include socialization, workshops, and intensive mentoring. The training participants are MSME players who have an interest in learning about stock investment. During the training, participants were given materials on the basics of stock investment, the use of fintech applications for stock transactions, and strategies for managing business finances. The results of the training showed a significant improvement in participants' financial literacy and ability to invest in stocks. Most participants stated that they were more confident to start investing in stocks after attending the training. The program successfully achieved its goal of improving the financial literacy of MSME players and is expected to contribute positively to their business sustainability and growth in the future. The success of this program is also indicated by the high level of participant satisfaction with the materials and methods used.
The Effect of Compensation, Work Environment, and Employer Branding on the Interest in Applying for Work of Nusa Putra University Students Anjani, Meri; Lutfiani, Maulita; Kharisma, Kharisma
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.2001

Abstract

This study aims to analyze the influence of compensation, work environment, and employer branding on the job application intention of 8th semester students at Universitas Nusa Putra. Given Generation Z's crucial role in the future workforce and their high turnover rates, understanding the factors influencing their job application interest is vital. Employing a quantitative correlational approach with Proportionate Stratified Random Sampling, the study involved 3,295 students. Results indicate that work environment and employer branding have a positive and significant impact on job application intention, while compensation does not significantly influence it. Simultaneously, the three variables explain 71.8% of the variation in job application intention. These findings underscore the importance for companies to focus on enhancing work environment quality and developing strong employer branding strategies, and for universities to facilitate collaborations with companies excelling in these aspects. This research contributes to understanding Generation Z's work preferences and aids companies in devising more effective recruitment strategies.
Co-Authors Firdaus, Iwan Frinsisca, Frinsisca Karyatun, Subur Kharisma, Kharisma Lisnatiawati Saragih Lutfiani, Maulita