Article Per Year (5 Year)
p-Index From 2021 - 2026
0.817
P-Index
This Author published in this journals
All Journal Jurnal Teknologi Industri Pertanian Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JURNAL ABDI MASYARAKAT INDONESIA (JAMIN)
Febriani, Elfira
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Energy Engineering Environmental Science Industrial & Manufacturing Engineering Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PEMANFAATAN DIGITAL MARKETING SEBAGAI MEDIA PEMASARAN PRODUK USAHA MIKRO, KECIL, DAN MENENGAH Febriani, Elfira; Rina Fitriana; Sucipto Adisuwiryo; Najih, Muhammad
Jurnal Abdi Masyarakat Indonesia (JAMIN) Vol 6 No 1 (2024): JURNAL ABDI MASYARAKAT INDONESIA (JAMIN)
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jamin.v6i1.17449

Abstract

Hanan's Cake is a Micro, Small, and Medium Enterprise (MSME) in Tangerang, Indonesia. Currently, Hanan's Cake sells and markets via WhatsApp and social media. However, the marketing strategy implemented needed to be more appropriate. Marketing is still relatively traditional, namely by consumers' word of mouth. Digital marketing can be used to help with these problems. This activity aims to increase MSMEs' knowledge regarding digital marketing to help them increase sales of their products and assist them in using one of the digital platforms that can be used for product marketing. Activities are carried out online, identifying problems, helping, and providing examples of the use of social media. Using social media applications for product marketing focuses on uploading photos, providing captions, being creative in taking product photos, and utilizing the features available in social media applications. In the series of activities, participants were very enthusiastic and participated well. Increasing participants' insight into digital marketing can help overcome various business problems and increase MSME income.
Perancangan logo produk pada usaha mikro kecil dan menengah di Kabupaten Bogor Febriani, Elfira; Yojana, Ratna Mira; Hetharia, Dorina; Rambung, Richard A.
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 5 No 3 (2022)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v5i3.15003

Abstract

Dodol merupakan panganan manis tradisional khas Indonesia yang terbuat dari santan kelapa, tepung ketan dan gula merah. UMKM Asri Dodol merupakan salah satu UMKM yang menghasilkan dodol di Kec. Bojonggede, Bogor melalui proses yang masih tradisional dan tergolong industri rumahan. Permasalahan yang dialami adalah logo produk pada kemasan saat ini kurang menarik dan tidak terlihat dengan jelas. Pemilik belum memahami bahwa logo menjadi salah satu hal penting untuk menarik para konsumen. Oleh karena itu UMKM ini membutuhkan perancangan logo untuk menarik konsumen. Metode pelaksanaan kegiatan ini adalah melalui wawancara dan kunjungan ke lokasi mereka. Desain logo yang diberikan ada dua alternatif dimana masing-masing alternatif logo dirancang dengan desain yang menarik dari sisi warna, tulisan, maupun gambar. UMKM Asri Dodol memilih desain dua karena memiliki warna dan bentuk yang lebih menarik. Keberhasilan dari kegiatan ini dapat dilihat dari bertambahnya pengetahuan UMKM mengenai pentingnya logo dan adanya desain logo baru yang diberikan kepada UMKM Asri Dodol untuk digunakan kedepannya. Pendampingan masih perlu dilanjutkan untuk membantu UMKM dapat bersaing dengan pesaing lokal lain dari seluruh Indonesia.
QUALITY IMPROVEMENTS IN THE PACKAGING OF MSR RICE PRODUCT USING SIX SIGMA METHOD AND FUZZY ANALYTICAL HIERARCHY PROCESS Lohanatha, Anastacia; Fitriana, Rina; Febriani, Elfira
Jurnal Teknologi Industri Pertanian Vol. 34 No. 2 (2024): Jurnal Teknologi Industri Pertanian
Publisher : Department of Agroindustrial Technology, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24961/j.tek.ind.pert.2024.34.2.168

Abstract

The company has problems in production, one of which is that there is defective packaging on the product. The product that became the object of research was Packaging of Product MSR, which was most often returned from distributors because it did not comply with the specified quality with an average percentage of 1.08%. This study aims to identify the factors that cause defects in MSR products and provide suggestions for improvements to minimize defects and improve the quality of the production process. Quality improvement is carried out using the Six Sigma method with the stages of Define, Measure, Analyze, Improve, and Control and the Fuzzy Analytical Hierarchy Process. the DPMO value obtained was 8211.43 with a sigma level of 3.899. In the Failure Mode Effect Analysis calculation, the four highest causes were found namely packaging that did not meet the requirements, the sealer machine was too hot, rice buildup during storage and the printing machine was damaged. The best alternative is determined using the Fuzzy Analytical Hierarchy Process with the criteria of cost, materials, maintenance and storage. The selected improvement proposals are the creation of a form for routine inspection, cleaning of packaging machines and creating an alarm for every 730 products, and manufacturing of shelves for product storage. Keywords: define measure analyze improve control, fuzzy analytical hierarchy process, failure mode effect analysis, six sigma
Co-Authors Adi Sucipto, Adi Dorina Hetharia Hariko, Rezki Lohanatha, Anastacia Najih, Muhammad Rambung, Richard A. Rina Fitriana Rina Fitriana, Rina Yojana, Ratna Mira