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All Journal AFEBI Management and Business Review ComTech: Computer, Mathematics and Engineering Applications
Putri, Nadya Permata
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Engineering Mathematics

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Pengembangan Basis Data Penjualan, Persediaan dan Logistic Tracking: Studi Kasus PT Abhimata Citra Abadi Ayuliana, Ayuliana; Putri, Nadya Permata; Pranoto, Araminta; Novembry, Ronald
ComTech: Computer, Mathematics and Engineering Applications Vol 3, No 1 (2012): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v3i1.2459

Abstract

This study aims at designing a database system processes sales, inventory, and goods tracking in accordance with the needs of PT Citra Abadi Abhimata, as well as building the application program. This system records each process in a flow of goods, ranging from the entry of the principal goods until the goods are sold to end customers plus goods tracking. This study uses the fact finding method carried out by a direct field study at the company concerned, interviews with relevant parties, studying the company?s documentation, and literary study of textbooks. Furthermore, database design uses the three design concepts (conceptual design, logical design and physical design), as well as the interface design to create the application program. The result obtained is a data base system and application that can improve the company?s performance since data is stored on a regular basis so that it can be easily obtained when needed. The existence of this database design, along with related application, makes the company easier to manage data and monitor the process of goods flow and produce better work.
Pricing Strategy Analysis Based on Dual Channel Supply Chain (DCSC) Model Concept Putri, Nadya Permata; Pulansari, Farida
AFEBI Management and Business Review Vol. 10 No. 1 (2025): June
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

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Abstract

The rise of digitalization has driven companies to adopt the Dual Channel Supply Chain (DCSC) model to expand market reach and improve distribution efficiency. This study aims to evaluate pricing strategies based on the level of coordination between online, offline, and reseller channels to maximize company profit. The research applies mathematical modeling and numerical simulations across four pricing scenarios, each representing a different level of coordination among distribution channels. Model parameters were obtained from historical company data and customer preference surveys, and analyzed using MATLAB software. Simulation results show that Scenario 2, integrating coordination among online, external reseller, and offline channels, yields the highest financial performance, generating a total profit of IDR 456,955,350. This collaborative approach outperforms other scenarios by enabling synchronized pricing and promotions and expanding market coverage without requiring additional investment in distribution infrastructure. Further sensitivity analysis confirms that Scenario 2 remains the most robust across variations in key parameters such as unit cost, channel preference, and maximum demand. Therefore, a coordinated pricing strategy within the DCSC framework can serve as an adaptive and competitive solution for companies operating in multi-channel environments.
Co-Authors Ayuliana Ayuliana Farida Pulansari Novembry, Ronald Pranoto, Araminta