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Electronic Word of Mouth in Building Decisions To Invest in Mutual Funds Through Bibit.id Febi Alfia Ulfa; Ari Susanti
Kanal: Jurnal Ilmu Komunikasi Vol 12 No 1 (2023): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v12i1.1737

Abstract

Financial stability is the dream of every human being in facing life future, in the midst of rapid economic progress that makes people innovate, one of which is by investing. A person's lack of knowledge investing results negative things that can affect investment decisions. Bibit, which’s an investment platform that’s great demand by the people of Indonesia, has made researchers interested in examining the activities that occur in the dissemination of information about Bibit investments. Electronic word of mouth which’s commonly known as e-WOM is one of the newest innovations in the world of digital marketing, known for its broad and effective dissemination of information, making e-WOM one of the reasons for researchers to get to know more about e-WOM in disseminating information to the Bibit community. This research focused on how dimensions of e-WOM in building an interest investing in Bibit mutual funds for novice investors and what’s the role of e-WOM in building investment decisions for novice investors through AIDDA theory. The purpose of this study to determine the activity of e-WOM carried out by the Bibit community to attract novice investors to invest in the Bibit.id. This study uses a qualitative descriptive method by collecting interview data online as well as the determination of informants using a purposive sampling technique. The results of this study indicate that there’s a positive role in making investment decisions the Bibit.id by novice investors, due to the activity of e-WOM in the Bibit community dissemination of information that supports investment decisions.
Digitalization of Media Create Precocious Alpha Generation Ari Susanti
Jurnal Spektrum Komunikasi Vol 11 No 2 (2023): Jurnal Spektrum Komunikasi : June 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i2.474

Abstract

Alpha generation is born after 2010. They grew up and live with sophisticated digital technology. They are used to operating modern technology in daily activities. They are used to using technology to communicate with others, in the real world and the virtual world. Many public spheres in cyberspaces have been explored by them such as YouTuber, TikTok, WhatsApp, Facebook, online game, online news, e-commerce, m-banking and so on. This technology is called a smartphone which provides various conveniences with information services and unlimited benefits. This causes the alpha generation to enjoy the virtual world and ignore their activities in the real world. The lack of censorship on content uploaded in cyberspace makes the mindset and behavior of the alpha generation, who are still unstable, forced to mature and mature before their age. So that the digitization of this media can trigger a premature alpha generation. Various anticipations have been created by technology, for example applications that can filter content that is not suitable for children such as adult content, violence, issues of intolerance, and others. However, this protection is not enough. The role of parents is very important to overcoming this problem. Children spend more of their free time at home. Full support and concern from the government, society, academia and the media will complement various efforts to make the alpha generation free from digital fantasy addiction.