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All Journal International Journal for Disaster and Development Interface Jurnal Pengabdian Masyarakat Widya Wiwaha
Widyanarko, Unggul
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PELATIHAN STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN DI DESA WISATA TLATAR KANDANGAN Triana, Dewi; Widiyanti, Anik; Arum, Khorifah; Budiman, Lucia Sandra; Ekawati, Elfi; A.S. , P. Sulistyo,; Linawati , Linawati; Widyanarko, Unggul; Lasally, Adesty; Permonojati, Lesan; Andriani, Vaniloran Elysa
Jurnal Pengabdian Masyarakat Widya Wiwaha Vol. 3 No. 2 (2025): Jurnal Pengabdian Masyarakat Widya Wiwaha
Publisher : Jurnal Pengabdian Masyarakat Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jpm.v3i2.1226

Abstract

Strategi pemasaran memiliki peran yang sangat penting dalam kesuksesan sebuah bisnis. Salah satu alasan mengapa strategi pemasaran penting agar dapat meningkatkan penjualan. Strategi pemasaran yang baik dapat membantu meningkatkan penjualan produk atau layanan. Dengan menargetkan pasar yang tepat dan menyampaikan pesan yang persuasif, dapat mendorong konsumen untuk melakukan pembelian. Desa Wisata Tlatar Kandangan merupakan desa yang terletak di Kabupaten Sleman, salah satu komoditas hasil pertanian adalah buah salak dan beberapa produk olahan dari buah salak, untuk itu perlu strategi pemasaran dalam penjualan produk-produk tersebut dengan memanfaatkan teknologi digital. Dalam kegiatan pengabdian masyarakat ini, dosen memberikan beberapa pelatihan strategi pemasaran untuk Ibu-Ibu PKK di Desa Wisata Tlatar Kandangan, dengan tujuan agar penjualan hasil komoditas dan produk olahan dapat terus meningkat. UNMAHA telah bermitra dengan Desa Wisata Tlatar Kandangan dalam kegiatan tri dharma, salah satu kegiatan yaitu Pengabdian kepada Masyarakat (PKM). Suasana Desa Wisata Tlatar Kandangan yang sejuk dan asri dengan pemandangan khas dataran tinggi dikelilingi tanaman salak menambah keindahan desa tersebut. Untuk itu diperlukan pendampingan dalam rangka pengembangan potensi di Desa Wista Tlatar Kandangan, salah satunya pengembangan produk hasil olahan masyarakat setempat.
Indonesian Society in Climate Change Adaptation Participation: A Literature Review Widyanarko, Unggul; Puspitasari, Diana
International Journal for Disaster and Development Interface Vol. 6 No. 1 (2026): April 2026
Publisher : Amcolabora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53824/ijddi.v6i1.107

Abstract

Climate change poses serious threats to Indonesia, particularly at the local level where it affects both livelihoods and ecosystems. Strengthening community participation has become a central strategy for enhancing social and ecological resilience, and recent government regulations emphasize its importance. Yet, the effectiveness of such participation remains uneven and requires further examination. This study conducts a systematic literature review of 26 Scopus-indexed articles using the keywords “community participation,” “climate change adaptation,” and “Indonesia.” The review explores publication trends, dominant themes, development approaches, key actors, and factors influencing participation. Findings indicate that participation is generally collaborative and context-specific, with community-based adaptation emerging as the dominant model. Communities contribute positively to resilience by strengthening local capacity, building adaptive infrastructure, and enhancing social cohesion. However, participation is shaped by enabling and constraining factors, including institutional support, local facilitation, and alignment with socio-cultural contexts. Overall, the study highlights the crucial role of communities not only as program beneficiaries but also as active agents in sustainable climate adaptation. Strengthening institutional frameworks and ensuring locally grounded approaches are essential to maximize the effectiveness of community participation in addressing climate challenges in Indonesia.
Co-Authors A.S. , P. Sulistyo, Andriani, Vaniloran Elysa Arum, Khorifah Budiman, Lucia Sandra Diana Puspitasari Ekawati, Elfi Lasally, Adesty Linawati , Linawati Permonojati, Lesan Triana, Dewi Widiyanti, Anik