Lazuardi, Muhammad Lutfi
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Design Thinking David Kelley & Tim Brown: Otak Dibalik Penciptaan Aplikasi Gojek Lazuardi, Muhammad Lutfi; Sukoco, Iwan
Organum: Jurnal Saintifik Manajemen dan Akuntansi Vol 2, No 1 (2019): Organum: Jurnal Saintifik Manajemen dan Akuntansi, June 2019
Publisher : Winaya Mukti University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/organum.v2i1.51

Abstract

This study aims to describe each stage of design thinking at PT Karya Anak Bangsa (Gojek) to create appropriate and practical solutions to problems that arise in the community. The methodology used for this research was a literature review with descriptive analysis and identification with David Kelley & Tim Brown's theory. The expert opinion of each explanation strengthens it. The results of this study were that with a good design thinking process PT Aplikasi Karya Anak Bangsa (Gojek) had produced a variety of solutions that were only online-based transportation applications. However, currently, Gojek also created a variety of services according to various community needs. It was also able to create business opportunities from a problem that occurred in the community.
Tinjauan Literatur Kepemimpinan Transformasional pada Usaha Kecil Menengah (UKM) Lazuardi, Muhammad Lutfi; Rizal, Muhammad; Arifianti, Ria
Organum: Jurnal Saintifik Manajemen dan Akuntansi Vol 1, No 2 (2018): Organum: Jurnal Saintifik Manajemen dan Akuntansi, December 2018
Publisher : Winaya Mukti University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/organum.v1i2.37

Abstract

Transformational leadership is a leadership style. The leader, capable of identifying the changes that need to be made, creating a vision to guide the changes through inspiration and implementing them under group commitment. The role of a leader in exerting his/her influences is so important for supporting the company activities, including Small and Medium Enterprises (SMEs). A comprehensive understanding of the state-of-the-art of transformational leadership is still needed. Therefore, this article aims to classify, identify scientific publications and carry out a thematic analysis of the latest literature to create an extensive and detailed understanding of transformational leadership specifically in Small and Medium Enterprises (SMEs). The research method was conducted by using Systematic Mapping Study (SMS) to analyze scientific publications of transformational leadership in Small and Medium Enterprises (SMEs) which were generated based on the focus and type of research from time to time. The results of this study produced a categorization and quantification of transformational leadership studies in various dimensions as well as an overview of topics and trends in transformational leadership research in Small and Medium Enterprises (SMEs) today.