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All Journal Sosiohumaniora Altasia : Jurnal Pariwisata Indonesia Reswara: Jurnal Pengabdian Kepada Masyarakat Research Horizon Pesona Pariwisata
Risma Muhamad Ramdani
Garut University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Sosiohumaniora

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FACTORS DETERMINING BUYER-SELLER RELATIONSHIPS: EMPIRICAL RESULTS FROM AN AGRIBUSINESS PERSPECTIVE Hesty Nurul Utami; Dini Turipanam Alamanda; Risma Muhamad Ramdani
Sosiohumaniora Vol 24, No 1 (2022): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, MARCH 2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v24i1.29201

Abstract

Continuous development of the Indonesian agri-food retail in the past decades has shown an evolutionary way on how the buyer and seller build their interaction during the exchange transaction process. It shows the significance of beneficial buyer-seller relationships in the shifting from traditional food retailing model to modern food retailing model, including in developing economy context. The study aims to investigate the factors affecting the buyer-seller relationship concept to access the modern market from the farmer producer perspective in the setting of an emerging market. This study surveyed 75 respondents of vegetable farmer group members located in a vegetable cluster in West Java, Indonesia. An explanatory quantitative method with Confirmatory Factor Analysis (CFA)was used for the data analysis. The findings verified four primary factors that can explain the B2B buyer-seller relationship of farmers deciding to partner with modern retailers such as supermarkets, which consists of trust, loyalty, relationship commitment, and business communication. The findings propose a further understanding related to the factors that influence the buyer-seller inter-relationships in the B2B context of the agriculture sector.
Co-Authors Adiatma, Dani Aditama, Dani Agus Maoludin Akmala Hadita Aulia, Intan Shamitha deni, resa ayigistina Dini Turipanam Alamanda Fajri, Siti Galfanny Rahmanillahi Sabitri Hesty Nurul Utami imas, kanida arliani sufitri Kahirani, Annisa Rizki Maoludin, Agus Prabowo, Rizaldy Wati Susilawati Wati Susilawati, Wati