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All Journal Jurnal Ekonomi & Keuangan Islam KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Society Engagement (IJSE) Formosa Journal of Multidisciplinary Research (FJMR) PENGABDIAN SOSIAL Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Pengabdian Masyarakat Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis
Kurniawaty, Erlita
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Spare Part Kawasaki Pada Yon Kawasaki Part di Kota Jakarta Barat Zaqi, Abi Mizan; Kurniawaty, Erlita
Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 1 No. 3 (2024): Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/cakrawala.v1i3.145

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Spare Part Kawasaki pada Yon Kawasaki Part di kota Jakarta Barat secara Parsial dan Simultan. Metode penelitian yang digunakan menggunakan metode Asosiatif Kuantitatif. Populasi dalam penelitian ini adalah seluruh konsumen atau pembeli spare part Kawasaki pada Yon Kawasaki Part di kota Jakarta barat dengan jumlah 285 populasi dan dengan sampel yang digunakan sebanyak 74 orang responden. Metode analisis data menggunakan Uji Regresi Linier Sederhana, Regresi Linier Berganda, Koefisien Korelasi, Koefisien Determinasi, Uji t Parsial dan Uji F Simultan. Hasil penelitian menunjukkan bahwa: 1) Kualitas Produk secara signifikan berpengaruh terhadap Keputusan Pembelian spare part Kawasaki pada Yon Kawasaki Part di Jakarta Barat. 2) Harga secara signifikan berpengaruh terhadap Keputusan Pembelian spare part Kawasaki pada Yon Kawasaki Part di Jakarta Barat. 3) Secara simultan Kualitas Produk dan Harga secara signifikan berpengaruh terhadap Keputusan Pembelian spare part Kawasaki pada Yon Kawasaki Part di Jakarta Barat.
ANALISIS STRATEGI PENINGKATAN KUALITAS PRODUK DALAM MEWUJUDKAN KEPUASAN KONSUMEN PADA FAMILY SNACK CIBUBUR KOTA JAKARTA TIMUR Ramadini, Nosalia Rahmi; Kurniawaty, Erlita
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9754

Abstract

This study aims to analyze product quality improvement strategies in achieving customer satisfaction at Family Snack Cibubur, East Jakarta. The background of this research is based on the increasingly competitive snack food industry, requiring businesses to enhance product quality and provide optimal service to maintain customer loyalty. Product quality and customer satisfaction are key factors in improving competitiveness and ensuring business sustainability. This study employs a qualitative descriptive method with data collection techniques including observation, in-depth interviews, and documentation. The informants consist of the business owner, employees in administration, display, packaging, and cashier sections, as well as customers. Data analysis techniques include data reduction, data presentation, and conclusion drawing supported by SWOT analysis. The results indicate that the product quality improvement strategies implemented by Family Snack include selecting high-quality raw materials, maintaining consistent taste, using attractive and safe packaging, ensuring product cleanliness, and improving friendly and responsive service. Based on the SWOT analysis, the business is positioned in Quadrant I (progressive strategy), indicating strong internal strengths that can effectively utilize external opportunities. Product quality improvements oriented toward customer needs have been proven to increase customer trust, satisfaction, and repurchase intention. Therefore, the combination of product quality and service becomes a key factor in creating customer loyalty and supporting business sustainability in a dynamic market environment.
Co-Authors Afriadi, Fiqih Ahmad Maulana Irfanudin Andalusi, Ratih Ansyah, Febri Furyanah, Anah Irfanuddin, Ahmad Maulana Jan Horas V Purba, Jan Horas V Nandan Limakrisna Nani Nani Noryani, Noryani Pranoto Pranoto Ramadini, Nosalia Rahmi Rismayanti Rismayanti Rohmat, Resna Zamzami, R. Mohd. Zaqi, Abi Mizan