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All Journal Jurnal Komunikasi dan Organisasi (J-KO) PARAHITA : Jurnal Pengabdian kepada Masyarakat Palakka : Media and Islamic Coummunication
Haruna, Rahmawati
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Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Refleksi Pemikiran Ahmad Syafii Maarif: Menyoal Komunikasi Politik Para Elit Politik di Era Post-Truth Basyir, Jalaluddin; Rahmawati; Haruna, Rahmawati; Astrid, Andi Fauziah
PARAHITA : Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/fvq97v91

Abstract

Ketika komunikasi politik menghendaki sebuah autentisitas pesan, ada pesan yang nyatanya jauh dari autentik. Mengetahui bagaimana komunikasi politik ini jauh dari autentik dapat membantu mengidentifikasi pilihan elit politik saat ini yang lebih banyak mengarah pada disorientasi pesan politik atau secara peyoratif dibilang pasca kebenaran. Akan tetapi, studi tentang refleksi kritis tentang komunikasi politik pasca kebenaran dalam pandangan tokoh publik masih sedikit dibahas. Tujuan studi ini adalah untuk menerangkan komunikasi politik para elit politik melalui refleksi pemikiran Ahmad Syafii Maarif. Data diperoleh dari telaah dokumen pemberitaan dari republika.co.id dengan judul “Politik Pasca Kebenaran” karya Ahmad Syafii Maarif. Hasil studi ini menandakan bahwa komunikasi politik para elit politik menjauh dari autentisitas komunikasi politik. Komunikasi politik mereka terkesan mengangkangi perintah moral politik. Ini membuat komunikasi politik terkesan ritual politik semata dengan pola-pola superfisial yang memposisikan publik sebatas objek politik yang tidak setara. Dengan kata lain, komunikasi politik yang hanya mencari pencitraan akan jatuh pada kehampaan moral politik. Implikasi penelitian ini mengisyaratkan bahwa jika pasca kebenaran adalah pilihan dalam komunikasi politik, maka tuna martabat adalah nilai yang pantas.
Digital Political Communication Strategy of MULIA on Instagram: A Political Branding Perspective in the Makassar Mayoral Election Haruna, Rahmawati; Sitti Rabiatul Wahdaniyah Herman; Agung Nugraha
Palakka : Media and Islamic Communication Vol. 6 No. 2 (2025): Media and Islamic Communication
Publisher : State Islamic Institute of Bone, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/palakka.v6i2.11465

Abstract

The rapid development of digital media has transformed polit ical communication, particularly in local elections where social media function not only as channels of information but also as spaces for constructing political narratives and voter engagement. This study analyzes the digital political communication strategy of the MULIA candidate pair Munafri Arifuddin and Aliyah Mustika Ilham through Instagram during the Makassar mayoral election. Using a qualitative approach, this research applies critical discourse analysis developed by Norman Fairclough combined with agenda-setting theory from Maxwell McCombs and Donald Shaw. Data were collected through digital observation, documentation of campaign materials, and interviews with the campaign media team. A total of 419 Instagram posts published during the campaign period were analyzed to identify patterns of issue framing, political image construction, and digital campaign strategies. The findings show that the campaign implemented structured communication strategies including strategic issue selection, agenda setting, political marketing stages (awareness, likeability, and electability), and emotional branding through Hero and Caregiver archetypes. Instagram functioned not merely as a dissemination tool but as a discursive arena where political identity, legitimacy, and emotional connections with voters were constructed. The study highlights the growing importance of digital political communication in shaping public perception and influencing electoral participation in local democratic contests.
Eksistensi Jurnalisme Surat Kabar pada Era Media Digital di Indonesia Aguswandi; Haruna, Rahmawati
Jurnal Komunikasi dan Organisasi (J-KO) Vol. 8 No. 1 (2026): FEBRUARI
Publisher : Program Studi Ilmu Komunikasi, FISIP Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/s5vkjf63

Abstract

This research explores the adaptation of the newspaper industry in Indonesia to shifts in the media business triggered by advancements in digital technology. Over the last two decades, there has been a significant shift in how the public accesses information, creating a stark contrast between online media consumers and print newspaper readers. This phenomenon poses a major challenge for conventional newspapers to transform in order to remain relevant. Using a literature review method, this study analyzes various relevant sources to identify factors influencing the sustainability of newspaper journalism in the digital era. The results of the study indicate that there are three formulations of the integration model of the existence of newspaper journalism, namely the structural-economic dimension, the professional-cultural dimension of journalism, and the theoretical dimension: Integration of convergence-mediamorphosis-political economy. The conclusion of this study confirms the theoretical contribution that the success of newspaper journalism in Indonesia is highly dependent on the ability of media convergence and mediamorphosis to change the consumption behavior of an increasingly digital society. By utilizing existing opportunities, newspapers can continue to contribute in providing quality and reliable information to the public, even though they have to compete fiercely with digital media.
Co-Authors Agung Nugraha Aguswandi Andi Fauziah Astrid, Andi Fauziah Basyir, Jalaluddin Rahmawati Sitti Rabiatul Wahdaniyah Herman