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All Journal Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) JURNAL MANAJEMEN AKUNTANSI (JUMSI)
Hasibuan, Desmawaty
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Economics, Econometrics & Finance

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PENGARUH KOMUNIKASI, EFEKTIVITAS KEPEMIMPINAN DAN KONDISI KERJA TERHADAP KEPUASAN KERJA PEGAWAI PADA KANTOR KEMENTERIAN AGAMA KABUPATEN LABUHANBATU Hasibuan, Desmawaty
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 1, No 2: Desember 2020
Publisher : Fakultas Ekonomi dan Bisnis Universita Labuhanbatu Sumatera Utara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v1i2.1973

Abstract

This study aims to analyze the influence of communication, effectiveness and working conditions on employee job satisfaction at the office of the ministry of religion in the district of Labuan. The data collection method in this research is questionnaire, interview, documentation and observation. The sampling technique used is probability sampling technique. The population that became the object of this study were employees of the South Kuala sub-district office with a sample of 32 employees. Hypothesis testing is done by multiple linear regression analysis through the SPSS 20.0 for windows program. Based on the results of the research with a significance level of 5%, it is concluded that the tcount for the Communication variable is 3.294, the Leadership Effectiveness is 2.051 and the Working Conditions is 7.015. Based on the criteria that if the value of tcount> ttable); namely (3,294> 1,701, (2,051> 1,701), (7,015> 1,701) so it can be concluded that partially the communication variable has a positive and significant effect on job satisfaction, leadership effectiveness has a positive and significant effect on job satisfaction and working conditions has no positive effect and significant to the job satisfaction of employees at the Office of the Ministry of Religion Labuhanbatu district.
ANALISIS STRATEGI PRODUK, HARGA, PROMOSI DAN TEMPAT TERHADAP KEPUASAN PELANGGAN WARUNG KOPI DI RANTAUPRAPAT Suarni, Eka; Hasibuan, Desmawaty; Marto Hendry, Raja Saul
JURNAL MANAJEMEN AKUNTANSI (JUMSI) Vol 1, No 1: JANUARI 2021
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the Product Strategy Analysis, Price, Promotion and Place on Customer Satisfaction at Millennial Coffee Shop Rantauprapat. Data collection in this study was carried out through survey approaches, interviews and documentation. This study had a sample of 50 respondents using the Slovin method. The data analysis tool used in this study used SPSS (Statistical Product Software Solution). Data analysis techniques in this study are descriptive analysis, multiple linear regression analysis, hypothesis testing using partial significance test (test), simultaneous significant testing (F test), and testing the coefficient of determination (R2). Whereas the F test result is 5,944 with a significant level of 0,000 while the F table value is 2.58. If compared to the f count 5,944> f table 2.58 at α5%, the conclusion is that simultaneously the Product, Price, Promotion, and Place variables have a positive and significant effect on Customer Satisfaction, that the t value for the product variable is -2.693, the price is 4.020, the promotion is -1.518, and the place is 1.217 with a significant value for each independent variable (3.587), (0.001). As for the t table value in the table statistical distribution t with the level oftestα = 5% 2-party test and dk = nk, 50-5 = 45, it is obtained t table of 1679.
Co-Authors Marto Hendry, Raja Saul Suarni, Eka