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ANALISIS STRATEGI PRODUK, HARGA, PROMOSI DAN TEMPAT TERHADAP KEPUASAN PELANGGAN WARUNG KOPI DI RANTAUPRAPAT Suarni, Eka; Hasibuan, Desmawaty; Marto Hendry, Raja Saul
JURNAL MANAJEMEN AKUNTANSI (JUMSI) Vol 1, No 1: JANUARI 2021
Publisher : Universitas Labuhanbatu

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This study aims to determine the Product Strategy Analysis, Price, Promotion and Place on Customer Satisfaction at Millennial Coffee Shop Rantauprapat. Data collection in this study was carried out through survey approaches, interviews and documentation. This study had a sample of 50 respondents using the Slovin method. The data analysis tool used in this study used SPSS (Statistical Product Software Solution). Data analysis techniques in this study are descriptive analysis, multiple linear regression analysis, hypothesis testing using partial significance test (test), simultaneous significant testing (F test), and testing the coefficient of determination (R2). Whereas the F test result is 5,944 with a significant level of 0,000 while the F table value is 2.58. If compared to the f count 5,944> f table 2.58 at Î±5%, the conclusion is that simultaneously the Product, Price, Promotion, and Place variables have a positive and significant effect on Customer Satisfaction, that the t value for the product variable is -2.693, the price is 4.020, the promotion is -1.518, and the place is 1.217 with a significant value for each independent variable (3.587), (0.001). As for the t table value in the table statistical distribution t with the level oftestÎ± = 5% 2-party test and dk = nk, 50-5 = 45, it is obtained t table of 1679.

PENGARUH KUALITAS MAKANAN, CITRA MEREK, LOKASI USAHA DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADATOKO ROTI HASANAH BAKERY RANTAUPRAPAT Br Sitepu, Dona Laurika; Safri, Hayanuddin; Marto Hendry, Raja Saul
Jurnal Manajemen Akuntansi (JUMSI) Vol 1, No 3: 2021
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v1i3.2523

This study aims to determine and analyze the influence of food quality, brand image, location and price on purchase decisions in the Store Bread Hasanah Bakery Rantauparapat. The population in this research is the customers at the Bakery Hasanah Bakery Rantauprapat, where the determination of the sample is by using the technique of random sampling by using the formula Wibisono. Data collection techniques using a questionnaire as the research instrument of the first test the validity and reliability of the instrument. Analysis of the data by using a hypothesis test, where the data of the first test, the classical assumption in the form of normality test, multicollinearity test and heterokedastisitas. The results showed that the Quality of the food (X1) has positive and significant effect on purchasing decisions (Y) on the Bakery Hasanan Bakery with a value of t1hitung of 2,439 > ttable of 1,660 with significance to 0.011 < 0.005. Brand image (X2) and the positive effect on the purchase decision (Y) on the Bakery Hasanan Bakery with a value of t2hitung of 2,340 > ttable of 1,660 with significance 0,021 < 0.005.The location of the business (X3) have a positive and significant impact on purchasing decisions (Y) on the Bakery Hasanan Bakery with a value of t3hitung of 3,140 > ttable of 1,660 with significance to 0.002 < 0.005.Price (X4) have a positive and significant impact on purchasing decisions (Y) on the Bakery Hasanan Bakery with a value of t4hitung by 4.824 > ttable of 1,660 with significance 0.000 < 0.005.Simultaneous food quality, brand image, the location of the business and the price has positive and significant effect on purchase decisions in the Store Bread Hasanan Bakery with a value of Fcount 123,875 < from Ftable 3.09 with a significance level of 0.000 > 0.05 at confidence level 95% and Alpha of 5%.

Pengaruh Motivasi, Disiplin, Stres Kerja Dan Gaya Kepemimpinan Terhadap Prestasi Kerja Karyawan Pada PT. Tiki Jalur Nugraha Ekakurir Aek Kanopan Marto Hendry, Raja Saul
Jurnal Manajemen Akuntansi (JUMSI) Vol 1, No 4: 2021
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v1i4.3189

The purpose of this study was to determine the effect of analysis of motivation, discipline, work stress and leadership style on employee performance at PT Tiki Jalur Nugraha Ekakurir AEK Kanopan Kotapinang District Labuhanbatu Selatan Regency either partially or simultaneously. The sample in this study amounted to 34 people. The analysis method used is descriptive analysis, classical assumption test, multiple Linear regression analysis, T test, F test, and coefficient of determination and the data is processed using the IBM SPSS Statistics 23 program. The results of the hypothesis test showed that partially motivation has a positive and significant effect on employee performance, it is seen from the value of thitung for location is thitung 2.712 > ttable 1.697, with a significant value of 0.005 < 0.05. Discipline has a positive and significant effect on employee performance, it is seen from the value of Thitung for Discipline is thitung 2.694 > ttable 1.697, with a significant value of 0.009 < 0.05. Work stress has a positive and significant effect on Employee Performance, This can be seen from the value of thitung for work stress is thitung 2.677 > ttable 1.697, with a significant value of 0.015 < 0.05. Leadership style has a positive and significant effect on Employee Performance This can be seen from the value of thitung for leadership style is thitung 2.431 > ttable 1.697, with a significant value of 0.025< 0.05. Ftable value is 2.70, then based on the calculation results show that the value of F count 14.241 >2.70, and the significant value of 0.046 < 0.05. This shows that simultaneously The Independent Variable has a positive and significant effect on the Dependent variable.

Pengaruh Semangat Kerja Dan Pengawasan Terhadap Loyalitas Pegawai Dinas Tenaga Kerja Dan Transmigrasi Kabupaten Labuhanbatu Utara Marto Hendry, Raja Saul
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 1: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i1.3184

Currently there are still many employees who do not have the spirit of work and the spirit of work and do not really like the supervision of performance conducted by the organization where he works so that many employees who do their jobs in a hurry and not conscientious yag can lead to decreased performance in the organization which ultimately have a negative ; 2) to determine the relationship of supervision of loyalty to the Financial Management Agency and labuhabatu regional assets; 3) to determine the relationship of motivation, and simultaneous or joint supervision of loyalty to the Financial Management Agency and labuhabatu regional assets. Â Â This study is a study with probability sampling or sample available that as many as 66 samples of respondents from a total population of 80 employees determined using slovin formula with an error rate of 5%. This Data is processed using SPSS ( Statistical product and service solution ). The results showed that partially morale has a significant positive influence on loyalty with significan (0.000 < 0.05); supervision has a significant positive influence on semagat work with significant (0.000 <0.05); simultaneously or together variable morale and supervision has a significant positive influence on loyalty with significa (0.000 <0.05).Â

Pengaruh Leadership, Lingkungan Kerja, Dan Semangat Kerja Terhadap Prestasi Kerja Pegawai Dinas Badan Pendapatan Daerah Kabupaten Labuhanbatu Utara Marto Hendry, Raja Saul
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i2.3186

The purpose of this study was to determine the influence of leadership, work environment and morale on the performance of employees at the Office of regional revenue Labuhanbatu North either partially or simultaneously. The sample in this study amounted to 56 people. The analysis method used is descriptive analysis, classical assumption test, multiple Linear regression analysis, T test, F test, and coefficient of determination and the data is processed using the IBM SPSS Statistics 23 program. The results of the hypothesis test showed that partially motivation has a positive and significant effect on employee performance, it is seen from the value of thitung for leadership is thitung 2.822 > ttable 2.00, with a significant value of 0.007 < 0.05. The work environment has a positive and significant effect on Employee Performance, This is seen from the value of thitung for the work environment is thitung 3.481> ttable 2.00, with a significant value of 0.001 < 0.05. Job satisfaction has a positive and significant effect on Employee Performance, This can be seen from the value of thitung for work stress is thitung 2.540> ttable 2.00, with a significant value of 0.024< 0.05. The value of Ftable is 2.76, then based on Table 4.14 it can be seen that the value of F count 11.369 >2.76, and the significant value of 0.000 < 0.05. This shows that simultaneously The Independent Variable has a positive and significant effect on the Dependent variable.

Pengaruh Aksesibilitas Lokasi Dan Suku Bunga Kredit Terhadap Minat Beli Pada Perumahan Wira Asri Rantauprapat Marto Hendry, Raja Saul
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 2, No 2: 2021
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v2i2.3187

: This study entitled The effect of location accessibility and lending rates on buying interest in Wira Asri Rantauprapat housing. This research is a survey research with quantitative approach. The sample was 34 employees. The data collection techniques used were questionnaires, Likert measurement scale and documentation.With data processing techniques validity test, reliability test, correlation, multiple linear regression analysis, and the coefficient of determination by using SPSS 23.0 for windows.Based on the T test for the location can be concluded that for thitung of 2.412 while T table 1.6 (t count greater than ttable)which means that the time of work significantly affect the performance of employees and based on the F test for work facilities thitung of 2.338 while T table 1.703 (t count greater than ttable)which means work facilities significantly affect the performance of employees. Based on the test results F(simultaneous) variable execution time of work and work facilities simultaneously have a significant effect on employee performance, it can be seen from the F count = 14.254 and F Table = 3.12 in this case F count is greater than F table and significant value is 0.002 smaller than the value of alpha 0.05. Based on the Adjusted R square value of 0.270 or 27.0% shows that simultaneously the time of work and work facilities contribute to Employee Performance by 27.0%, while the remaining 72% is explained by other variables that are not proposed in this study.

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