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Suryadiputra, Siska
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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KINERJA PEMASARAN : PERCAYA TAKHAYUL DENGAN NAMA BISNIS Gazali, Immanuel; Adek, Adek; Suryadiputra, Siska
Jurnal Ilmu Manajemen Vol 8, No 2 (2019): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v8i2.1814

Abstract

This study aims to determine the existence of a significant influence between takahyul on business names; there is a significant influence between business names on marketing performance; there is a significant influence between superstition on marketing performance; and the existence of a significant influence of superstition influences marketing performance by moderating business names.This type of research uses quantitative and descriptive, the aim is to provide or describe a situation or phenomenon that is happening now by using scientific procedures to answer the problem in actual terms. The population is a business name superstitious trust entrepreneur. The total sample of 200 respondents was taken by purposive sampling technique. The data collection method uses a questionnaire. The sample analysis method uses purpose sampling with business criteria having a business name and extending the business name in front of its business location and having an average turnover from 0 to Rp. 3,000,000. per day.The results of this study are that there is a significant influence of business name variables on marketing performance, except superstition on marketing performance
Co-Authors Gazali, Immanuel Lie, Adek