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All Journal CHEMPUBLISH JOURNAL Acta Pharmaceutica Indonesia DIALEKTIKA Journal of Scientific Communication (JSC) Petanda : Jurnal Ilmu Komunikasi dan Humaniora Journal International Dakwah and Communication HIKMAH : Jurnal Dakwah dan Sosial Brand Communication
Annisa Luthfiyyah
Universitas Paramadina
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Education Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS ELECTRONIC WORD OF MOUTH #Gerakan1000Tumbler PROGRAM BANDUNG CLEAN ACTION Annisa Luthfiyyah; Itca Istia Wahyuni
Dialektika Vol 5 No 2 (2018): Vol.5 No.2 (2018) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (579.669 KB)

Abstract

Through #Gerakan1000Tumbler Bandung Clean Action program urging the community around the town of bandung to change the habit to bring a water bottle or tumbler from home rather than buying water in the form of pack that will produce and that garbage to lead increasing where garbage in the form of plastic constituting litter inorganic difficult to be unraveled biologically.Currently there are 2.472 post on Instagram that used #Gerakan1000Tumbler. The purpose of this study is to find, understand, and able to describe electronic word of mouth #Gerakan1000Tumbler Bandung Clean Action program. The method that used in this research are qualitative descriptive, by conducting in-depth interview to main informant of the bandung clean action program, informants supporting a volunteer #Gerakan1000Tumbler and the experts electronic word of mouth. Based on the research done, we can see that electronic word of mouth #Gerakan1000tumbler Bandung Clean Action program is not good enough, from the quality of electronic word of mouth #Gerakan1000Tumbler, quantity #Gerakan1000Tumbler and expertise messaging electronic word of mouth #Gerakan1000Tumbler.
Personal Kreatif Branding Yulia Baltschun sebagai Diet Influencer Melalui Instagram Annisa Luthfiyyah; Yanti Setiyanti; Susanne Dida
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 2 Issue 2, Oktober 2020
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1014.252 KB) | DOI: 10.31506/jsc.v2i2.8468

Abstract

The presence of Instagram is an alternative media to be used by the public as a means of finding information. Aiming to be widely known, Instagram users need to form a personal branding to be able to show their characteristics through Instagram post content. Instagram social media is a media that is often accessed by audiences and the development of content on Instagram social media. This study aims to describe the creative personal branding of Yulia Baltschun as a diet influencers through social media Instagram in accordance with the competencies, standards and style of Yulia Baltschun. The method in this study uses descriptive methods with qualitative data types. Data collection method used is the study of literature. The results of the study explain the personal branding conducted by Yulia Baltschun as a diet influencer on Instagram. The results of this study show that the ability, style and the standard it has on every Instagram content post. The consistency shown by Yulia Baltschunn in the process of personal branding is done by planning every month. The content in Instagram posts contains information about dietary patterns and healthy living. Based on the post content obtained on Instagram, Yulia Baltschun's self-identity is shown in terms of authenticity, integrity, consistency, specialization, authority, diversity, relevance, visibility, consistency, goodwill and performance. Forming the right identity is what Yulia Batschun has succeeded in forming personal branding the right.   Kehadiran Instagram merupakan media yang menjadi alternatif untuk digunakan khalayak sebagai sarana pencarian informasi. Bertujuan agar dapat dikenal secara luas, pengguna Instagram perlu membentuk sebuah personal branding untuk dapat memperlihatkan ciri khas melalui konten postingan Instagram. Media sosial Instagram merupakan media yang sering untuk di akses oleh khalayak dan semakin berkembangnya konten-konten pada sosial media Instagram. Penelitian ini bertujuan untuk mendeskripsikan personal kreatif branding dari Yulia Baltschun sebagai diet influencer melalui sosial media Instagram sesuai dengan kompetensi, standar dan gaya dari Yulia Baltschun. Metode dalam penelitian ini menggunakan metode deskriptif dengan jenis data kualitatif. Metode pengumpulan data yang digunakan ialah studi literatur. Hasil penelitian menjelaskan tentang personal branding yang dilakukan oleh Yulia Baltschun sebagai diet influencer di Instagram. Hasil dari penelitian ini memperlihatkan bahwa kemampuan, style (gaya), dan standar yang dimilikinya pada setiap postingan konten Instagram. Konsistensi yang diperlihatkan Yulia Baltschunn dalam proses personal branding dilakukan dengan melakukan perencanaan (planning) setiap bulannya. Adapun konten dalam postingan Instagram berisikan mengenai informasi tentang pola diet dan hidup yang sehat. Berdasarkan konten postingan yang didapat di Instagram, identitas diri Yulia Baltschun diperlihatkan dari keotentikan, integritas, konsistensi, spesialisasi, otoritas, keberbedaan, relevan, visibilitas, konsistensi, goodwill dan kinerjanya. Pembentukan identitas diri yang tepat tersebutlah maka Yulia Batschun berhasil dalam membentuk personal branding yang tepat. 
Multikulturalisme pada Teknologi Internet dan Kekuasaan Global Evi Novianti; Annisa Luthfiyyah; Shandra R. Panji Wulung
PETANDA: Jurnal Ilmu Komunikasi dan Humaniora Vol 2, No 1 (2019): Desember 2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.287 KB) | DOI: 10.32509/jhm.v2i1.984

Abstract

Fenomena komunikasi multikulturalisme sebagai fakta dan fenomena sosial, dengan berkembangnya jaringan komunikasi dan penerbangan, manusia semakin dimudahkan dalam melakukan komunikasi secara langsung di tempat yang jaraknya jauh. Kebijakan nasional diperlukan untuk menangkal dampak komunikasi multikulturalisme dan pada waktu yang sama memelihara hubungan internasional yang kondusif dengan menyiasati secara cerdas campur tangan asing dan kaki tangannya di dalam negara. Tujuan penelitian ini adalah mengidentifikasi komunikasi multikulturalisme pada persoalan komunikasi global dan dampak pada kekuasaan, urgensi kebijakan media, informasi global baru dan tata komunikasi. Pendekatan penelitian ini adalah kualitatif yang bertujuan untuk mendapatkan hasil yang holistik mengenai fenomena yang sedang terjadi saat ini. Perolehan data primer melalui wawancara, sementara data sekunder didapatkan melalui beberapa kajian terdahulu. Metode analisis pada penelitian ini menggunakan deskriptif kualitatif berdasarkan data yang diperoleh. Kebijakan tata informasi diperlukan untuk mengatur kebebasan informasi dan hak-hak privasi dengan keamanan nasional merupakan hal yang tak mudah diselesaikan. Pemerintah seharusnya menjunjung nilai budaya namun mempraktikan perilaku yang tak selaras dan bahkan membalikkan nilai-nilai budaya yang dihargai masyarakat.
PERAN KOMUNIKASI PEREMPUAN DALAM KONTEKS SOSIAL DI KAMPUNG NAGA TASIKMALAYA Annisa Luthfiyyah; Ira Wahyudi
HIKMAH : Jurnal Dakwah dan Sosial Volume 3, No.2, Oktober 2023
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

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Abstract

In this article the author aims to find out and describe the role of women's involvement in the Kampung Naga community and to find out how the Kampung Naga community determines or divides work between men and women, the author found when making direct observations in Kampung Naga which is located in Neglasari Village, District Salawu, Tasikmalaya Regency, West Java Province. The author is interested in studying women's involvement based on observation data and journals that the author found. It appears that women in Kampung Naga are limited to domestic work, there is no scope for women in Kampung Naga society to be involved in the public sector. Dalam tulisan ini penulis bertujuan untuk mengetahui dan mendeskripsikan peran keterlibatan perempuan dalam lingkungan masyarakat Kampung Naga serta mengetahui bagaimana masyarakat Kampung Naga menentukan atau membagi pekerjaan di antara lelaki dan perempuan, penulis dapatkan ketika melakukan observasi secara langsung di Kampung Naga yang terletak di Desa Neglasari, Kecamatan Salawu, Kabupaten Tasikmalaya, Provinsi Jawa Barat. Penulis tertarik untuk mengkaji terkait keterlibatan perempuan berdasarkan data observasi dan jurnal yang penulis temukan. Kaum perempuan di Kampung Naga terlihat bahwasanya peran yang dilakukan sebatas pekerjaan domestik, tidak ada ranah untuk kaum perempuan dalam Masyarakat Kampung Naga untuk terlibat di sektor publik.
Kesetaraan Gender dalam Iklan ABC “Suami Sejati Mau Masak, Terima Kasih Kecap ABC” Luthfiyyah, Annisa; Ekohandito, Rahardian Shandy
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 5 Issue 2, Oktober 2023
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v5i2.20386

Abstract

Iklan merupakan kegiatan promosi yang menampilkan identitas suatu produk. Kehadiran iklan saat ini semakin terlihat kreatif dengan memperlihatkan realitas masyarakat. Salah satu produk yang menyuarakan pesan nilai kesetaraan gender dalam iklannya yaitu Kecap ABC “Suami Sejati Mau Masak, Terima Kasih Kecap ABC”. Penelitian ini bertujuan untuk mendeskripsikan nilai kesetaraan gender antara suami dan istri yang terdapat dalam ranah domestik pada iklan tersebut.Metode dalam penelitian ini menggunakan kualitatif deskriptif dengan analisis semiotika Barthes dengan tahap pertama menjelaskan gambaran denotasi (denotation), kemudian tahap kedua adalah mengungkapkan makna konotasi (connotation) dan selanjutnya mengungkapkan myth (mitos) dari konotasi yang ditemukan. Hasil dari penelitian ini memperlihatkan Iklan ABC “Suami Sejati Mau Masak, Terima Kasih Kecap ABC” yang ditayangkan menampilkan representasi kesetaraan gender dalam rumah tangga. Makna yang disampaikan yaitu bagaimana seorang laki-laki dan perempuan yang memiliki peran sebagai seorang ayah dan ibu memiliki kedudukan yang setara dalam rumah tangga. Sehingga tergambarlah situasi rumah tangga yang adil secara gender yang memiliki pemahaman bahwa perempuan dan laki-laki dapat memiliki kesempatan untuk bekerja diranah publik dan perempuan maupun laki-laki memiliki perannya dalam berkegiatan pada ranah domestik yaitu rumah tangga mereka. Hal ini memperlihatkan adanya bentuk dukungan Kecap ABC sebagai produk memberikan identitas secara persuasif menyampaikan nilai kesetaraan gender melalui iklannya. Iklan tersebut diharapkan menjadi suatu tayangan yang memiliki nilai terhadap kehidupan masyarakat. Memberikan gambaran bahwa keharmonisan dalam berumah tangga dapat terbangun dari adanya kesetaraan gender didalamnya.Katakunci:  kesetaraan gender, iklan, produk, televisi.
Da'wah Communication Management Through Leadership Culture at PT. Sygma Examedia Arkanleema Wahyudi, Ira; Suhendi, Hendi; Luthfiyyah, Annisa; Anggraini, Ine
Journal International Dakwah and Communication Vol. 4 No. 1 (2024)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jidc.v4i1.572

Abstract

The growth of leadership styles is triggered by one of the important roles of organizational culture. Leadership found that it can have a positive impact on improving employee performance. The task of a leader is to build an organizational culture to make it easier for the company to achieve its stated vision and mission. Organizational culture has the meaning of a structured pattern of behavior, consisting of language, thoughts, actions, habits, rules and principles. Various views on leadership from an Islamic perspective that occur in several institutions or companies as workplaces make the author interested. to examine the leadership style in the Syaamil Quran in deeper Islamic concepts. The aim of this study is to find out more about the habits carried out in companies that adhere to Islamic values, as well as looking at the organizational culture in the work environment at the Syaamil Quran company. This study approach uses documentation and text. According to Sujarweni, document study is written documentary material, which can be in the form of textbooks, newspapers, magazines, letters, films, diaries, manuscripts, articles and the like. However, in the context of this study, the author uses book and journal references as well as interviews. Data collection was carried out using reference data related to Islamic leadership.  
The Activity Test of Transdermal Patch Formulations From Ethanol Extract of Java Chili (Piper Retrofractum Vahl.) as an Analgesic in Male Mice Luthfiyyah, Annisa; Elisma; Lestari, Uce; Naufal Nabillah Putra; Istiazah Putri Sisva; Johan Hasyim Nugroho; Aulia Tria Yustika
Chempublish Journal Vol. 9 No. 1 (2025): Chempublish Journal
Publisher : Department of Chemistry, Faculty of Science and Technology Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/chp.v9i1.38136

Abstract

Pain is an unpleasant sensory and emotional experience caused by actual or potential tissue damage. Java chili (Piper retrofractum Vahl.) is an Indonesian plant known for its secondary metabolites, including piperine, pipernonalin, guineensine, and essential oils. Among these, piperine is the primary compound with potential analgesic properties. This study evaluates the analgesic effects of transdermal patches containing ethanol extract of Java chili using the writhing test and macrophage count in acetic acid-induced mice. The patches were formulated with different concentrations of the active ingredient: F1 (1g extract), F2 (2g extract), and F3 (3g extract). The results show that increasing the ethanol extract concentration significantly alters the physical characteristics of the patches, including shape, thickness, color, and durability. In the analgesic test, the macrophage count in the negative control group was 29.33 ± 0.57. In contrast, the treatment groups showed a concentration-dependent reduction: F1 (20.00 ± 1.73), F2 (13.00 ± 3.00), and F3 (7.33 ± 1.15). The positive control group exhibited the lowest macrophage count (3.66 ± 1.15). These findings indicate that transdermal patches containing Java chili ethanol extract possess significant analgesic potential, with higher concentrations yielding stronger effects.
Pengaruh Intensitas Penggunaan YouTube Terhadap Kepuasan Karyawan Dalam Mendapatkan Hiburan yang Diinginkan Ekohandito, Rahardian Shandy; Luthfiyyah, Annisa
Brand Communication Vol. 2 No. 4 (2023): Perencanaan dan Implementasi Manajemen Strategi Komunikasi Organisasi Dalam Bid
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v2i4.239

Abstract

The study investigates how using YouTube affects employee satisfaction in getting desired entertainment. This research uses the descriptive quantitative research method and purposive sampling as the data collection technique by distributed questionnaires. The respondents in this research are 75 head office employees of PT Module Intracs Yasatama who actively use YouTube. The study indicates that using YouTube positively impacts on satisfaction among employees in getting desired entertainment. Moreover, based on the coefficient of determination test, it found that the effect of YouTube usage (X) on employee satisfaction in getting the desired entertainment (Y) is 21,8%. Please note that the types of entertainment that most want on YouTube are comedy and podcasts.
EVALUASI PENYIMPANAN OBAT HIGH ALERT DI GUDANG DAN APOTEK RAWAT INAP DI INSTALASI FARMASI RUMAH SAKIT JIWA DAERAH PROVINSI JAMBI Luthfiyyah, Annisa; Yudha Putra, Diky Okta; Sani K, Fathnur
Acta Pharmaceutica Indonesia Vol. 50 No. 1 (2025)
Publisher : School of Pharmacy Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/api.v50i1.24976

Abstract

The storage of high alert medications at the Regional Mental Hospital (RSJD) of Jambi Province is a crucial aspect of healthcare that impacts patient safety. This study aims to evaluate the compliance of high alert medication storage in the warehouse and inpatient pharmacy of RSJD Jambi Province based on the applicable Standard Operating Procedures (SOP). The research was based on observation with a qualitative descriptive approach, where data is collected through a checklist containing indicators of storage compliance. The results show that all storage procedures for high alert medications have been implemented effectively, with a compliance percentage of 100%. The medications are stored separately from other drugs, in accordance with FIFO and FEFO principles, and are clearly labeled. The conclusion of this study emphasizes that the management of high alert medications at RSJD Jambi Province has met the established standards, thereby minimizing the risk of errors in medication handling.
Co-Authors Anggraini, Ine Aulia Tria Yustika Ekohandito, Rahardian Shandy Ekohandito, Rahardian Shandy Elisma Evi Novianti Hendi Suhendi Ira Wahyudi Istiazah Putri Sisva Itca Istia Wahyuni Johan Hasyim Nugroho Naufal Nabillah Putra Sani K, Fathnur Shandra R. Panji Wulung Susanne Dida Uce Lestari Wahyudi, Ira Yanti Setiyanti Yudha Putra, Diky Okta