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All Journal Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Fonologi: Jurnal Ilmuan Bahasa dan Sastra Inggris
Fitria Nurhasanah
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Pragmatik Strategi Kesantunan dalam Komentar di Media Sosial Sulistianah Sulistianah; Fitria Nurhasanah; Tatu Siti Rohbiah
Fonologi: Jurnal Ilmuan Bahasa dan Sastra Inggris Vol. 3 No. 2 (2025): June: Fonologi: Jurnal Ilmuan Bahasa dan Sastra Inggris
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/fonologi.v3i2.2025

Abstract

This study explores the politeness strategies used in netizens’ comments on the policy of disbursing regional ASN teacher allowances across three social media platforms: Facebook, TikTok, and Instagram. The research is grounded in the growing phenomenon of public opinion expression in digital spaces, which often reflects varying levels of language politeness. The purpose of this study is to identify the types of politeness strategies used, examine the differences between platforms, and uncover the influencing factors. Employing a descriptive qualitative approach, the study applies Brown and Levinson’s politeness theory. Data were collected from user comments on a speech by President Prabowo Subianto regarding ASN teacher allowance distribution. The findings indicate that negative politeness and impoliteness strategies dominate across all platforms, with varying patterns. Facebook and TikTok featured more direct and sarcastic comments, while Instagram tended to display more indirect and polite expressions. Influencing factors include platform characteristics, the content of the speech, and the personal experiences of users. These findings contribute to digital pragmatics studies and offer practical insights for promoting ethical communication on social media.
Manajemen Pemasaran dan Pentingnya Sosial Media Untuk Produk UMKM Pondok Pesantren Assyifa Kecamatan Parung Bogor Rizki Ariansyah; Fitria Nurhasanah; Lola Meizera; Nurhadi
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 6 No 3 (2025): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abdilaksana.v6i3.49675

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kualitas pemasaran UMKM di Pondok Pesantren Assyifa, Kecamatan Parung, Bogor. Kegiatan ini penting karena UMKM memiliki peran strategis dalam perekonomian namun masih menghadapi kendala seperti manajemen pemasaran yang kurang efektif. Melalui pelatihan, pendampingan, simulasi, dan diskusi, program ini dirancang untuk meningkatkan keterampilan pemasaran, pemahaman manajemen, dan kesiapan rekrutmen SDM. Selain itu, kegiatan ini mendorong kemitraan antara UMKM dengan lembaga pendidikan, industri, dan pemerintah agar UMKM lebih siap menghadapi tantangan pasar dan berkontribusi pada ekonomi lokal dan nasional.
Co-Authors Lola Meizera NURHADI Rizki Ariansyah Sulistianah Sulistianah Tatu Siti Rohbiah