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STRATEGI PEMASARAN BERDASARKAN ANALISIS SWOT PADA MINI MARKET DI MUTIARA MART ROWOTENGAH JEMBER F., Reza; Santoso, Budi; Dewi, Eka
International Journal of Social Science and Business Vol 4, No 2 (2020)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v4i2.25891

Abstract

Tujuan penelitian ini adalah untuk mengetahui kekuatan, kelemahan, peluang, ancaman, untuk menyusun IFAS (Internal Factor Analysis Summary) dan EFAS (Eksternal Factor Analysis Summary). Penelitian ini merupakan jenis kualitatif deskriptif dengan menggunakan metode analisis SWOT yaitu analisis yang mengidentifikasi faktor internal dan eksternal perusahaan. Pengumpulan data dilakukan melalui wawancara,kepada Informan Kunci dan Informan Utama Mutiara Mart Rowotengah Jember. Hasil Matrik IE didapatkan posisi Mutiara Mart Rowotengah Jember yaitu berada pada kuadran IV yang bertanda asterisk (3,05:2,6). yang berarti pada strategi stabilitas, strategi yang diterapkan meningkatkan kualitas produk, memepertahankan harga dan ketersediaan produk yang ada, mengembangkan promosi dengan memanfaatkan teknologi yang lebih canggih. Hasil dari Matrik SWOT Mutiara Mart ini mempunyai strategi pertama yaitu strategi S-O dimana strategi ini memanfaatkan kekuatan perusahaan untuk meraih peluang yang ada pada lingkungan luar, guna memperoleh keuntungan bagi perusahaan, berikut beberapa strateginya, kelengkapan produk tetap dijaga, memanfaatkan lokasi yang strategis untuk membuka cabang serta menarik konsumen, meningkatkan kualitas pelayanan
Modeling The Way Strategy to Improve Student Activities and Learning Outcomes in Islamic Education Learning at SD Negeri 3 Babahrot Darmawan; Dewi, Eka
Jurnal Profesi Guru Indonesia Vol. 2 No. 1 (2025): MARCH 2025
Publisher : MANDAILING GLOBAL EDUKASIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62945/jpgi.v2i1.465

Abstract

This study aims to evaluate the effectiveness of the Modeling the Way strategy in improving the abilities and activities of third grade students of Elementary School 3 Babahrot in performing Sunnah Rawatib prayers. This study uses a quantitative approach with a pre-test and post-test experimental design, as well as observation and interviews. The sample of this study consisted of two groups, namely the experimental group using the Modeling the Way strategy and the control group taught with conventional learning methods. The results of the study showed that there was a significant increase in students' abilities and activities in performing Sunnah Rawatib prayers in the experimental group after the Modeling the Way strategy was implemented. This can be seen from the significant increase in pre-test and post-test scores in the experimental group, while the control group only experienced minimal improvement. In addition, the results of observations showed that students in the experimental group were more active and involved in learning Sunnah Rawatib prayers compared to the control group. Interviews with students, teachers, and parents also revealed that students in the experimental group were more motivated to perform Sunnah Rawatib prayers regularly, both at school and at home. This study concludes that the Modeling the Way strategy has proven effective in improving students' abilities and activities in performing Sunnah Rawatib prayers. Therefore, the implementation of this strategy is recommended to be implemented in other schools to support students' spiritual development and improve worship practices in daily life.
Development of a Physics Integrated STEM Meguru Model Oriented by Local Wisdom for Students' Creative Thinking Skills Dewi, Eka; Amalinda, Finta; Walanda, Daud K.; Jamhari, Mohammad; Pasaribu, Marungkil
Jurnal Penelitian Pendidikan IPA Vol 11 No 2 (2025): February
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i2.9733

Abstract

One of the existing learning approaches is challenge-based learning (CBL) which modified to Meguru, that encourages students to think critically and creatively in solving real problems. The STEM integrated CBL physics learning model based on local wisdom is present as an alternative to overcome these challenges. The main aim of this research is to develop a STEM-integrated physics challenge based learning model oriented to local wisdom towards quality students' creative thinking skills with valid, practical and effective criteria. This research is the Borg and Gall development model that was carried out through expert validation via FGD to obtain suggestions and input in order to revise the model, so that the valid Meguru model was obtained. The experts provide recommendations that the Meguru learning model was suitable for use with improvements (LDP). Validation of learning tools, obtained model implementation sheet with a score of 1.00 (very valid), teaching module with a score of 3.78 (very valid), student activity sheet (LKPD) with a score of 3.94 (very valid), student activity observation sheet with a score of 1 .00 (very valid), and the student response questionnaire was 98.66 (very valid). In the testing phase of the model's effectiveness, students' creative thinking skills were obtained with an average score of 97.50. The score obtained in the very good category shows that the learner's goals were achieved. where the Meguru learning model is effectively used in Physics learning.  The type of research is development research or Research and Development (R&D)
Development of Integrated Basic Physics Learning E-modules for Natural Disaster Mitigation to Improve Quality Learning Amalinda, Finta; Dewi, Eka; Walanda, Daud K; Darsikin, Darsikin; werdhiana, I Komang
Jurnal Penelitian Pendidikan IPA Vol 11 No 2 (2025): February
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v11i2.9734

Abstract

In an era of increasingly frequent natural disasters, integrating disaster mitigation into educational frameworks is crucial. This study addresses the need for innovative teaching materials that not only enhance basic physics understanding but also prepare students for challenges in disaster-prone regions. The research aims to develop a basic physics e-module integrated with disaster mitigation. The goal is to improve students' knowledge of physics and disaster preparedness, particularly in areas like Central Sulawesi. Using a Research and Development (R&D) approach with the ADDIE model, the study's findings show expert validators gave an average score above 4.00, lecturers rated the course 4.67, and there was an improvement in learning outcomes, with CI values ranging from 6.74 to 8.39 and an effect size (Cohen's d) of 4.17. The research concludes that e-modules can effectively enhance learning quality and disaster preparedness.