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All Journal International Journal of Social Science and Business Jurnal Profesi Guru Indonesia
Dewi, Eka
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Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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STRATEGI PEMASARAN BERDASARKAN ANALISIS SWOT PADA MINI MARKET DI MUTIARA MART ROWOTENGAH JEMBER F., Reza; Santoso, Budi; Dewi, Eka
International Journal of Social Science and Business Vol 4, No 2 (2020)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v4i2.25891

Abstract

Tujuan penelitian ini adalah untuk mengetahui kekuatan, kelemahan, peluang, ancaman, untuk menyusun IFAS (Internal Factor Analysis Summary) dan EFAS (Eksternal Factor Analysis Summary). Penelitian ini merupakan jenis kualitatif deskriptif dengan menggunakan metode analisis SWOT yaitu analisis yang mengidentifikasi faktor internal dan eksternal perusahaan. Pengumpulan data dilakukan melalui wawancara,kepada Informan Kunci dan Informan Utama Mutiara Mart Rowotengah Jember. Hasil Matrik IE didapatkan posisi Mutiara Mart Rowotengah Jember yaitu berada pada kuadran IV yang bertanda asterisk (3,05:2,6). yang berarti pada strategi stabilitas, strategi yang diterapkan meningkatkan kualitas produk, memepertahankan harga dan ketersediaan produk yang ada, mengembangkan promosi dengan memanfaatkan teknologi yang lebih canggih. Hasil dari Matrik SWOT Mutiara Mart ini mempunyai strategi pertama yaitu strategi S-O dimana strategi ini memanfaatkan kekuatan perusahaan untuk meraih peluang yang ada pada lingkungan luar, guna memperoleh keuntungan bagi perusahaan, berikut beberapa strateginya, kelengkapan produk tetap dijaga, memanfaatkan lokasi yang strategis untuk membuka cabang serta menarik konsumen, meningkatkan kualitas pelayanan
Modeling The Way Strategy to Improve Student Activities and Learning Outcomes in Islamic Education Learning at SD Negeri 3 Babahrot Darmawan; Dewi, Eka
Jurnal Profesi Guru Indonesia Vol. 2 No. 1 (2025): MARCH 2025
Publisher : MANDAILING GLOBAL EDUKASIA

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Abstract

This study aims to evaluate the effectiveness of the Modeling the Way strategy in improving the abilities and activities of third grade students of Elementary School 3 Babahrot in performing Sunnah Rawatib prayers. This study uses a quantitative approach with a pre-test and post-test experimental design, as well as observation and interviews. The sample of this study consisted of two groups, namely the experimental group using the Modeling the Way strategy and the control group taught with conventional learning methods. The results of the study showed that there was a significant increase in students' abilities and activities in performing Sunnah Rawatib prayers in the experimental group after the Modeling the Way strategy was implemented. This can be seen from the significant increase in pre-test and post-test scores in the experimental group, while the control group only experienced minimal improvement. In addition, the results of observations showed that students in the experimental group were more active and involved in learning Sunnah Rawatib prayers compared to the control group. Interviews with students, teachers, and parents also revealed that students in the experimental group were more motivated to perform Sunnah Rawatib prayers regularly, both at school and at home. This study concludes that the Modeling the Way strategy has proven effective in improving students' abilities and activities in performing Sunnah Rawatib prayers. Therefore, the implementation of this strategy is recommended to be implemented in other schools to support students' spiritual development and improve worship practices in daily life.
Co-Authors Darmawan Dwi Budi Santoso F., Reza