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All Journal Jurnal Paradigma Ekonomika Quantitative Economics Journal Electro Luceat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Akuntansi Prima Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Bukit Pengharapan
Sipahutar, Tetty Tiurma Uli
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Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Medicine & Pharmacology Social Sciences Other

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Journal : Electro Luceat

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Pengembangan Aplikasi Mobile Berbasis Android untuk Mendukung Strategi Pemasaran dan Penjualan pada UMKM Saung Batik Baswet Manurung, Ria; Lianawati, Yosita; Sipahutar, Tetty Tiurma Uli
Electro Luceat Vol 11 No 1 (2025): Elektro Luceat (JEC) Juli-2025
Publisher : LPPM Poltek ST Paul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32531/jelekn.v11i1.977

Abstract

One MSME sector with high potential to grow is the batik handicraft industry. Saung Batik Baswet is one of the MSMEs engaged in producing and selling local batik in Banyumas Regency by trying to preserve cultural heritage while creating economic value. Marketing carried out by Saung Batik Baswet is still carried out conventionally, and it is still limited to social media, WhatsApp, Instagram, relations between relations, friends and relatives, and word of mouth. The research aims to develop Android-based mobile applications that can support marketing activities and product sales at Saung Batik Baswet MSMEs and evaluate the effectiveness of applications in increasing marketing efficiency and customer convenience in making transactions. The research uses a prototyping method that allows application development to be carried out iteratively and based on user feedback. The research results with the Paired Samples Test concluded that H0 was rejected and H1 was accepted because the Sig. The value obtained was 0.00, which means the Sig. Value is less than 0.05. So, there is a significant time difference when ordering a menu before and after using the Saung Batik Baswet Android mobile application. These results indicate that the developed application has successfully increased efficiency in the ordering process, which undoubtedly contributes to improving the customer experience in making transactions.
IMPLEMENTASI SISTEM PEMESANAN MAKANAN BERBASIS QR CODE UNTUK USAHA MIKRO, KECIL DAN MENENGAH Manurung, Ria; Sipahutar, Tetty Tiurma Uli
Electro Luceat Vol 10 No 1 (2024): Elektro Luceat-Juli 2024
Publisher : LPPM Poltek ST Paul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32531/jelekn.v10i1.780

Abstract

This research aims to improve efficiency in providing menu services to customers and efficient use of paper to satisfy cafe customers while saving paper or paperback costs. QR code technology was chosen because it provides a fast, easy, convenient, accurate, and automatic data collection method. Integrating QR code technology into the menu presentation management system allows the cafe to provide food and drinks ordered by customers precisely, effectively, and efficiently. System development using the waterfall method, commonly called linear sequential, starts from analysis, design, coding, testing, and maintenance stages. Based on hypothesis testing, the Sig value is smaller than 0.05, so H0 is rejected, and H1 is accepted. Implementing a QR Code-Based Food Ordering System for Micro, Small, and Medium Enterprises, with a Radio Kopi Cafe case study, increases efficiency. This system shows that the average time before using the system is 7.42 minutes and the average time after using the system is 4 minutes, so the results of the study concluded that the development of this system can be used to speed up the ordering process on the Implementation of QR Code-Based Food Ordering System for Micro, Small and Medium Enterprises with a case study of Radio Kopi Cafe.
Co-Authors Andini, Natasia Andriyani, Ferra Anjelina, Selly Asmara, Lara Ginting , Hannitra Fitria Ismayuni, Tri Utari Isny, Rizki Septiandre Katharina, Ninta Manurung, Kwinta Monika Marbun, Novelia Munthe, Dertina Eftaria Nabayu, Yona Putri Naibaho, Vitri Sari Nainggolan, Benny Rojeston Marnaek Ndruru, Martonius Pakpahan, Ardy Johannes Piter, Jhon prasanti, Dessy Putri Br S.Kemb, Riana Rantika Dwi Ria Manurung, Ria Romy, Elly Sari, Dinda Wulan Sebayang , Novi Adriyani Sembiring, Jessi Charina Sihaloho, Jenni Sihombing, Triani Sylvana Silaban, Pelita Br. Siregar, Pardomuan Sitepu, Wilsa Road Betterman Tarigan, Ema Saputri Br Yani, Ade Irma Yani Yosita Lianawati Zebua, Ester