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All Journal Jurnal Ranah Komunikasi (JRK) Counseling and Humanities Review
PUTRA, ROBI JAYA
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Arts Humanities Education Languange, Linguistic, Communication & Media Neuroscience Social Sciences Other

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ANDALAS UNIVERSITY BRANDING STRATEGY: INSTITUTIONAL HISTORY IDENTIFICATION IN BUILDING IDENTITY AS AN ENTREPRENEURIAL CAMPUS puspita, yesi; Putra, Robi Jaya; Syafiola, M.Fedro
Jurnal Ranah Komunikasi Vol 9 No 1 (2025): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

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Universitas Andalas (Unand) as one of the oldest universities in Indonesia has a long history in shaping institutional identity rooted in local values and national spirit. In the context of the changing landscape of higher education that is increasingly competitive and innovation oriented, Unand has renewed its identity as a form of adjustment to the demands of the times. This research aims to examine the dynamics of Unand's institutional identity renewal by tracing its relationship to institutional history, managerial strategies, and the entrepreneurial spirit carried in its new narrative. A descriptive qualitative approach was used to identity of Andalas University from the history and local wisdom of Minangkabau so as to obtain strong branding. The results of the study show that this process not only reflects efforts to strengthen institutional branding, but also becomes part of strategic management in building a responsive, innovative, and globally competitive university. This image refresh underlines Unand's new orientation that is not separated from its history, but based on the entrepreneurial spirit as the foundation of future institutional development
Exploring School Enrollment Trends in Indonesia Through Time Series Analysis to Inform Counselling and Communication Strategies Yollanda, Mutia; Weisha, Ghea; Pratiwi, Lidya; Putra, Ade Herdian; Putra, Robi Jaya; Yaser, Mishbah El
Counseling and Humanities Review Vol 5, No 1 (2025): Counseling and Humanities Review
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/0001299chr2025

Abstract

A time series analysis of School Enrollment Rates across different age groups in Indonesia from 2003 to 2024 was conducted using ARIMA modelling. Data were segmented into four age groups: 7 to 12, 13 to 15, 16 to 18, and 19 to 24 years. Stationarity testing required first-order differencing, and ARIMA models were selected based on autocorrelation and partial autocorrelation structures. The ARIMA(1,1,0) model showed the best fit for the younger groups, capturing the gradual and predictable participation trends influenced by long-term education policies and stable school enrollment patterns. Forecast accuracy was evaluated using Mean Absolute Percentage Error (MAPE) and Mean Squared Error (MSE), revealing excellent accuracy for ages 7 to 12 with MAPE 0.036 percent and MSE 0.001, and for ages 13 to 15 with MAPE 0.089 percent and MSE 0.008. Forecasts for ages 16 to 18 showed moderate accuracy, while results for 19 to 24 indicated greater variability. These findings inform the development of age-specific guidance counselling and public communication strategies to address distinct educational challenges. The study underscores the utility of interpretable forecasting models in supporting evidence-based education policy and planning.
Co-Authors Mutia Yollanda Pratiwi, Lidya Putra, Ade Herdian Syafiola, M.Fedro Weisha, Ghea Yaser, Mishbah El Yesi Puspita, Yesi