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All Journal Otonomi Commodities, Journal of Economic and Business
Swasono, Edy
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Economics, Econometrics & Finance

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PENGARUH KENYAMANAN, KELENGKAPAN PRODUK DAN HARGA PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SWALAYAN KOPERTA LANGGENG MULYO Ulfa, Aisyah Nur Ulia; Listyani, Indah; Swasono, Edy; Mu’arrofah, Afrila
Commodities, Journal of Economic and Business Vol 3 No 3 (2023): January 2023
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v3i3.888

Abstract

This study aims to determine the effect of comfort, product completeness and price on consumer purchasing decisions at the Koperta Langgeng Mulyo Ngancar Kediri Supermarkets. In this study the population was 765 consumers. The sample is 79 respondents. Typical accidental sampling sampling. Data analysis techniques used in this study were to use the validity and reliability test, multiple linear regression test and hypothesis testing through SPSS. Based on the analysis conducted, the results of the study are obtained: (1) Empirically proven that comfort has no effect on purchasing decisions. (2) Empirically proven the completeness of the product partially influences the purchasing decision. (3) Empirically proven that prices have a partial effect on consumer purchasing decisions. (4) Empirically proven that comfort, completeness of products and prices simultaneously influence the purchase decision.
Pengaruh Kompetensi Pustakawan Dan Kualitas Pelayanan Keanggotaan Terhadap Kepuasan Pemustaka Di UPT Perpustakaan Proklamator Bung Karno Maharani, Ellys Sri; Swasono, Edy
Otonomi Vol 24 No 2 (2024): Otonomi
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/otonomi.v24i2.6299

Abstract

Based on Undang-Undang RI Number 43 of 2007 concerning libraries, the ultimate goal of library services is user satisfaction. Every development carried out by the library is aimed at the interests of users so that user satisfaction can be achieved. The purpose of this study is to analyze the influence of the significance of librarians' competence and the quality of membership services on user satisfaction. In this study, the researcher used a descriptive method with a quantitative approach using a sampling of 100 people. The data collection technique uses a questionnaire. The test in this study uses multiple regression analysis. The results of this study explain that the librarian competency variable has no effect on user satisfaction; the quality of membership services affects user satisfaction; while together the competence of librarians and the quality of membership services affect the satisfaction of users at the UPT Perpustakaan Proklamator Bung Karno.
PENGARUH KENYAMANAN, KELENGKAPAN PRODUK DAN HARGA PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SWALAYAN KOPERTA LANGGENG MULYO Ulfa, Aisyah Nur Ulia; Listyani, Indah; Swasono, Edy; Mu’arrofah, Afrila
Commodities, Journal of Economic and Business Vol. 3 No. 3 (2023): January 2023
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v3i3.888

Abstract

This study aims to determine the effect of comfort, product completeness and price on consumer purchasing decisions at the Koperta Langgeng Mulyo Ngancar Kediri Supermarkets. In this study the population was 765 consumers. The sample is 79 respondents. Typical accidental sampling sampling. Data analysis techniques used in this study were to use the validity and reliability test, multiple linear regression test and hypothesis testing through SPSS. Based on the analysis conducted, the results of the study are obtained: (1) Empirically proven that comfort has no effect on purchasing decisions. (2) Empirically proven the completeness of the product partially influences the purchasing decision. (3) Empirically proven that prices have a partial effect on consumer purchasing decisions. (4) Empirically proven that comfort, completeness of products and prices simultaneously influence the purchase decision.
Co-Authors Listyani, Indah Maharani, Ellys Sri Mu’arrofah, Afrila Ulfa, Aisyah Nur Ulia